Writing for Customers: Strategies and Case Studies in UX Writing

For a better user experience!
The secrets of UX writing that drives action.

Real Student Reviews 💬

"As a designer, I've often benchmarked other companies' work, and I've always wondered how to create readable and engaging copy. This lecture provided a valuable methodological understanding of writing styles used in real life, comparing them to real-world examples, and demonstrating the instructor's own process and results for improving copy."

"This was a very informative lecture! With the COVID-19 pandemic increasing the number of remote jobs and activities, I think this is an essential skill for modern people...! 💙"

"I'm working on a cultural arts newsletter, and today's special lecture gave me some ideas on what I need to improve!"

"It was a familiar yet unfamiliar experience, from the strategies for UX writing and the various examples that fit it to the newly proposed examples that I felt were lacking."

"While reading the long text, I felt uncomfortable, so I wanted to carefully and sensitively look at the points again and make new suggestions. ✍ This lecture was so valuable and I am grateful for the many insights it gave me. 😊"

To these people
I recommend it! 👍

• UI/UX designers, designers, etc. who create contact points between services and customers through interfaces.
• Web planners, service planners, and others who create the framework for our company's products.
• Content marketers, brand marketers, and others who write marketing text directly.
• Anyone who wants to reduce the dropout rate and various customer service inquiries within our company's services
• Anyone who wants to increase click-through rate and purchase conversion rate within our company's service
• Anyone curious about UX Writing and UX Writers

The era of easy writing has arrived!
UX Writing 📝

Have you ever seen a line of text in an app push and unconsciously clicked on it to look at a product and make a purchase?
Conversely, have you ever left a web page because of a phrase you didn't understand or didn't like ?

From a huge paper newspaper to the tiny screen of a news app, a heavy 300-page book to a PDF file on an e-reader.
Technological advancements have brought about great changes in the act of ‘reading.’

As people of all ages use smart devices, screens are getting smaller and interfaces are getting simpler, and digital services have to let everyone know that their services are more convenient and useful in order to survive.

The days of having to write in a difficult and compelling way like before are over.
Does that mean that writing easily is always the answer?

In Groschool's UX Writing lecture, Jiin Kang, co-founder of 'APTI', an economic media outlet for young professionals, will share in detail the UX writing know-how she gained from sending out countless newsletters and the strategies she derived from examples from other brands .

Program Curriculum 👣

Lesson 1: UX Writing: What the Heck Is It?

• The necessity and concept of UX writing
• The Role of a UX Writer
• Comparing Copywriting, UX Writing, and Microcopy

Lesson 2: How to write user-centered?

• Four Conditions of UX Writing
• Six Strategies for UX Writing

Lecture 3: A Bunch of UX Writing Case Studies

• How to Apply UX Writing in Practice
• Analysis of UX Writing Case Studies for Web and App Interfaces
• A Case Study of UX Writing in CRM Marketing

Lesson 4: Are there any services that help with writing?

• Introducing Keyword Analysis Tools
• Introduction to services that can be used for lighting

hello,
This is Kang Ji-in 🤚

UX writing is a concept that's been getting a lot of buzz lately, but there aren't many ways to learn how it differs from general writing and how to effectively apply it to our services .

UX writing is the design of the words and phrases users encounter when using a service. At first glance, it may seem like just a few lines, but the examples above demonstrate how each and every word has a profound impact on the user's experience.

Do you want to clearly communicate your services to customers and encourage them to continue using them? If so, learning UX writing is no longer an option, but a necessity .

In this lecture, we'll take the time to unpack how to write in a way that inspires user action in a more clear and quick way.

I am...

• • While studying visual design, I planned and produced image/video/text content.
  • While working in content marketing, I fell in love with digital writing that connects with customers, so I delved into the world of UX writing.
  • I enjoy collecting customer feedback and incorporating it into our services to improve both the front-end and back-end.
  • While founding Apti and editing Money Letter, I learned grammar that helps me reach out to customers in a more approachable way.
  • I found that the tone and manner must be different depending on the target customer of the product or service, and that the tone and manner must be varied for each channel, but many practitioners find this difficult.
  • So, I created a course that would help people think about how to set the tone and manner of writing to match the tone and manner of their own brand, and a course that would teach them about the practices and strategies of UX Writing.