Field-proven B2B business strategies

Many practitioners and aspiring executives have learned about strategy, but they often feel lost when it comes to deciding what to analyze first and how to execute it. While they may understand market analysis, business strategy, KPIs, and partnership strategies individually, the biggest problem is that these elements are not connected into a single flow, failing to lead to actual decision-making and results. This course is designed to solve these concerns. It provides a step-by-step guide to the thinking structure and analysis sequence of B2B business strategy used in actual corporate fields, along with methods to transform them into actionable outcomes. Rather than textbook theories, the focus is on strategic frames and decision-making criteria that can be applied immediately in a corporate setting. Dr. Jake, who has spent 25 years in strategic planning and business development at global IT companies as well as major and mid-sized Korean corporations, will bridge the gap between theory and practice. He will clearly define "why this strategy is necessary, when to use it, and how to execute it." Through this course, students will: 1. Go beyond merely explaining strategy in words. 2. Gain the power to analyze markets, design strategies, and connect them to execution and KPIs on their own.

(5.0) 5 reviews

32 learners

Level Beginner

Course period Unlimited

Planning Document
Planning Document
Business Plan
Business Plan
Performance Management
Performance Management
sales
sales
Planning Document
Planning Document
Business Plan
Business Plan
Performance Management
Performance Management
sales
sales

Reviews from Early Learners

Reviews from Early Learners

5.0

5.0

seoyeong69

33% enrolled

It provides not only the theoretical definition of business strategy but also introduces various corporate cases, allowing you to intuitively understand how it is applied in actual business settings. The explanations are very clear, and the guidance on foundational materials is of great help to learners.

5.0

KyungJin Hellen

93% enrolled

This is a course that helps you understand B2B business from the perspective of client companies' management strategy, not just sales. I was able to immediately apply it to the group-wide common services and B2B planning/proposal work at Shinhan, and it helped me systematically view customer value and decision-making structures. I recommend it to practitioners in finance, IT, and planning roles.

5.0

요리신동Brian

47% enrolled

This course seems to take a different approach from the conventional ones. It explains why strategies fail and why execution goes wrong by focusing on the decision-making structure and purchasing logic within client companies, so I think it's a course that gives anyone with experience that "Ah, so that's why it didn't work" realization they've felt at least once. I recommend it to junior professionals who want to learn B2B strategy and senior professionals who want to review and reorganize their knowledge.

What you will gain after the course

  • You can independently complete a set of strategic analysis materials that link market, competition, and company analysis.

  • Capable of directly designing strategy frameworks at the enterprise or business unit level.

  • You can create an actionable business plan where assumptions, numbers, and risks are interconnected.

  • You can independently define KPI systems and performance management indicators that directly align with strategy.

  • You will develop the reporting skills to explain strategic decisions without being shaken by executive questioning.


[Field-Proven B2B Business Strategy]

From market analysis to business management

Are you tired of simple theoretical learning? Moving beyond the theories found only in books, this course is an unrivaled practical strategy lecture that directly replicates the actual decision-making structures of global corporations and domestic mid-sized enterprises. We will teach you the standard for writing proposals that can get immediate approval in the field and actionable business plans.

1. Data-driven, thorough market analysis and planning strategy

The start of a successful management strategy lies in sophisticated market research and market analysis. This course covers corporate analysis methodologies, ranging from macro-environmental analysis to identifying competitor trends. In particular, we provide practical know-how on analyzing financial statements to understand a company's internal substance and visualizing this into a logical planning document to persuade decision-makers.

2. Establishing Business Strategies and Plans to Maximize Execution

Learn the business strategy and business planning processes that can be immediately applied in the field. Complete a practical business plan that includes Territory Plan design methods to maximize sales efficiency through systematic planning and business planning stages. Furthermore, present business expansion models through strategic alliances, partnerships, and global Alliance building strategies, which are the core drivers of corporate growth.

3. Business Management and Key Performance Indicators (KPI) Proven by Metrics

A strategy is only meaningful when it is executed. Based on strategic thinking that actually gets approved in the boardroom, you will learn business management techniques for designing execution structures and setting KPIs, the key performance indicators. By mastering the process of achieving goals through the establishment of a thorough performance management system, you will ensure that the proposals you write go beyond mere documents and lead to actual sales and results.

4. Proven Framework from an Expert with 25 Years of Experience

The instructor is a 25-year veteran who has personally handled strategic planning, business strategy, strategic alliances, and marketing at global leading companies such as IBM, Samsung Electronics, Cisco, Oracle, and Siemens, as well as Korea's representative software company, TmaxSoft. The framework, which contains intense insights from the field, will drastically reduce the trial and error you experience while writing a business plan.

If you are desperate for results, this lecture will not be a simple education expense, but the most reliable investment that saves your time and energy. Through this course, transform yourself into an unrivaled B2B expert who creates perfect proposals right now.

Recommended for
these people

Who is this course right for?

  • College students or job seekers who need to prepare for employment but lack a definitive "killer skill" or competitive edge.

  • A planner who keeps piling up data without knowing what to analyze first, unable to reach a conclusion.

  • A team leader who always hears "So, what are we supposed to do?" even after writing a strategic report.

  • Practitioners who understand the market, competition, and business only in isolation and fail to connect them into a strategy.

  • A person in charge who is tasked with business planning but feels anxious every time because the numbers and logic don't align.

  • Startup executives and employees who are recognized for their technology but feel frustrated by their inability to structure a B2B strategy.

Need to know before starting?

  • Basic understanding of how businesses make money

  • A sense of the basic structure of B2B business

  • Experience with reporting and decision-making flows within an organization

  • Minimal to no aversion to Excel or numbers

Hello
This is jakestrategy

32

Learners

5

Reviews

5.0

Rating

1

Course

I have spent 25 years at global IT companies (IBM, Cisco, Oracle, Siemens) and Korean companies (Samsung Electronics, TmaxSoft).

I am a B2B Growth Architect who has performed the following three roles.

1. A Strategist who designs strategies and shapes them into actionable structures
2. A Planner who connects strategy, organization, and execution into a single system
3. An Executor who delivers results based on strategy

프로필.jpg

1. A strategist who completes the structure. 2. A planner who connects strategy, organization, and execution into a single system. 3. An executor who produces results based on strategy.

1. A strategist who completes the big picture. 2. A planner who connects strategy, organization, and execution into a single system. 3. An executor who produces results based on strategy.

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Curriculum

All

16 lectures ∙ (2hr 6min)

Course Materials:

Published: 
Last updated: 

Reviews

All

5 reviews

5.0

5 reviews

  • florina962884님의 프로필 이미지
    florina962884

    Reviews 1

    Average Rating 5.0

    5

    93% enrolled

    This is a course that helps you understand B2B business from the perspective of client companies' management strategy, not just sales. I was able to immediately apply it to the group-wide common services and B2B planning/proposal work at Shinhan, and it helped me systematically view customer value and decision-making structures. I recommend it to practitioners in finance, IT, and planning roles.

    • jakestrategy
      Instructor

      Thank you. I understand that the financial sector is interested not only in B2C but also in B2B business, and I believe this lecture is necessary when planning new businesses or structuring your business. I look forward to receiving your feedback in the future. I will be with you on your journey to success.

  • brian1205님의 프로필 이미지
    brian1205

    Reviews 1

    Average Rating 5.0

    5

    47% enrolled

    This course seems to take a different approach from the conventional ones. It explains why strategies fail and why execution goes wrong by focusing on the decision-making structure and purchasing logic within client companies, so I think it's a course that gives anyone with experience that "Ah, so that's why it didn't work" realization they've felt at least once. I recommend it to junior professionals who want to learn B2B strategy and senior professionals who want to review and reorganize their knowledge.

    • jakestrategy
      Instructor

      Thank you. Most books and lectures tend to be created based on the experiences of those who either have no actual corporate experience or, even if they do, were not part of the core decision-making line in companies. I hope my lecture will be helpful to both junior and senior professionals.

  • hsshin11222865님의 프로필 이미지
    hsshin11222865

    Reviews 1

    Average Rating 5.0

    5

    33% enrolled

    • dcc07216213님의 프로필 이미지
      dcc07216213

      Reviews 1

      Average Rating 5.0

      5

      33% enrolled

      • seoyeong698658님의 프로필 이미지
        seoyeong698658

        Reviews 1

        Average Rating 5.0

        5

        33% enrolled

        It provides not only the theoretical definition of business strategy but also introduces various corporate cases, allowing you to intuitively understand how it is applied in actual business settings. The explanations are very clear, and the guidance on foundational materials is of great help to learners.

        • jakestrategy
          Instructor

          Thank you. Since I prepared this lecture based on my 25 years of hands-on experience at leading global companies and domestic mid-sized SW companies, it seems you view it as a practical business strategy and business planning course. I will always listen carefully to what you students have to say and strive to be a better instructor.

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