This was a practical course that is perfect for those who are tired of theory-centered lectures. Rather than simple conceptual explanations, the instructor followed the actual decision-making flow of a company, which made it much easier to understand.

The content was specific enough to be applied immediately to real-world tasks—covering everything from market analysis and financial statement-based corporate analysis to proposal writing. It was also beneficial to be able to organize everything from KPIs to performance management into a single cohesive flow.

Overall, there is a lot of content that can be put to use in the field right away, so I highly recommend it to anyone looking to enhance their practical professional skills.

chaeyunna2735

Many practitioners and aspiring executives have learned about strategy, but they often feel lost when it comes to deciding what to analyze first and how to execute it. While they may understand market analysis, business strategy, KPIs, and partnership strategies individually, the biggest problem is that these elements are not connected into a single flow, failing to lead to actual decision-making and results.

This course is designed to solve these concerns.
It provides a step-by-step guide to the thinking structure and analysis sequence of B2B business strategy used in actual corporate fields, along with methods to transform them into actionable outcomes. Rather than textbook theories, the focus is on strategic frames and decision-making criteria that can be applied immediately in a corporate setting.

Dr. Jake, who has spent 25 years in strategic planning and business development at global IT companies as well as major and mid-sized Korean corporations, will bridge the gap between theory and practice. He will clearly define "why this strategy is necessary, when to use it, and how to execute it."

Through this course, students will:
1. Go beyond merely explaining strategy in words.
2. Gain the power to analyze markets, design strategies, and connect them to execution and KPIs on their own.

jakestrategy

Field-proven B2B business strategies

Thank you. You must be busy with work, yet you managed to complete the course. Since I couldn't cover everything in detail within 2 hours and 10 minutes, I focused on the core processes, and I'm glad to hear that it was helpful.