337 Framework for Startup Business Plans
It is not easy to talk about a business plan in a short 5 minutes. Even if you know the content elements that need to be included, it is difficult to organize them clearly. Introducing the 337 Framework, a standard narrative for business plans based on years of experience coaching startups.
This course is prepared for Basic Learners.
What you will learn!
How to Plan and Write a Narrative Business Plan
A standard storyboard consisting of three business plan components and seven chapters.
Attention those who want to write a startup business plan or proposal!
337 Framework provides a standard narrative for business plans. 📝
Difficulties with business plans,
Lack of narrative 🤔
Startups usually present their business plans to investors and the general public in 5-10 minutes. Since the time is too short to talk about everything in an organized manner, we were busy listing the contents breathlessly. Sometimes, important contents were omitted. I summarized this as the lack of narrative resulting from simple listing . This is a problem that not only startups but also most planners commonly experience. The lack of narrative makes it difficult to gauge the flow, stem, and shape of the logic/story, which ultimately makes it difficult to understand the whole thing.
Unfortunately, I think the business plan formats and guidelines provided by startup support organizations have contributed to this phenomenon. Prospective entrepreneurs usually have the opportunity to have their first demo day by applying to competitions hosted by organizations, but the uniform table of contents of the application forms required at that time hinders the formation of unique narratives for each startup. Also, properly constructing a business model canvas was a separate issue from the business plan.
337 Framework 3.0?
I thought it would be of real help to startups to provide a simple logic development template that could be presented in about 5 minutes, so I created it and named it the 337 Framework .
The 337 Framework is a standard template for writing simple, narrative business plans. It is for startups that need to present a lot of content in a short period of time in front of an audience that they have never seen before. After observing the pitching of numerous startups and the reactions of the audience, version 1.0 was born in 2018, and it was refined and simplified into version 3.0.
Key Points 💡
The core is the plot and the 7 internal components that lead to the business item-company-business . These are not just a simple checklist to fill in the content, but they basically have cause-and-effect relationships and context.
- We begin by researching or supplementing the content of the seven components required by the framework.
- The highlight of the framework is the 2-step 'plot' , which maintains the standard plot as is or optimizes it by changing the configuration based on the research results. Not all startups can have the same configuration. Depending on the industry, difficulty of understanding, and business maturity, the plot needs to be optimized to suit you.
- The final step, expression, is relatively easy compared to the previous two steps. Rather than being flashy, you need a strategy that can be quickly understood without misunderstanding .
The lecture is divided like this.
✅
Part 1. Components
Composing a business plan
The Seven Elements
Explain the core
✅
Part 2. Plot Design
The four factors investigated
Through considerations
Creating plots and storyboards
✅
Part 3. Expression
Based on the storyboard
Write and present with slides
How to respond to questions and answers
Provides reference material.
1. In addition to the video lectures, a workbook (50 pages) in PDF format is provided that includes a template for summarizing the lecture key points and writing them yourself.
2. One of the things I struggled with while planning the lecture was the example. In order to more easily apply the theory to practice, I thought that a business plan example that faithfully contained the lecture theory was needed, and as a result, I created a virtual startup called LibTree. This virtual startup's 5-minute presentation video, along with the presentation slides, presentation script, and files containing the entire planning process are provided as reference materials, and this startup continues to appear as an example in the lecture.
Recommended for
these people!
Who is this course right for?
Startups struggling to present complex and detailed business plans in 5 minutes
A planner who wants to diagnose the current level of his/her own business plan and seek out areas for improvement
Need to know before starting?
If you first listen to the 'Narrative Presentation' that I opened at Infraon, you can build a more solid foundation in the basics of document planning and writing.
947
Students
101
Reviews
6
Answers
4.7
Rating
3
Courses
보고서와 프레젠테이션 코치 김용석입니다. 유통과 IT대기업에서 개발, 기획, 컨설턴트로 오래 근무하면서 2009년 파워포인트 블루스라는 책을 냈습니다. 그리고 이듬해부터 독립해 기획과 제안서, 사업계획서와 같은 문서와 프레젠테이션을 많은 기업과 단체에서 강의, 코칭해왔습니다.
저의 강의와 코칭은 형식보다는 내러티브있는 구조와 이야기에 항상 초점을 맞춰왔고, 그것이 더 많은 파워를 이끌어낸다고 믿고있습니다. 저의 온라인 강의역시 그러한 내공수련에 집중하고 있습니다.
Curriculum
All
22 lectures ∙ (5hr 6min)
Course Materials:
3. market
21:24
4. Raising a problem
14:10
5. way out
15:09
6. Capacity
10:16
7. Revenue Model
09:22
9. Business Outlook
07:49
11. Item Difficulty
17:53
14. Basic plot
36:59
15. Persona
11:55
16. Storyboard
14:25