내러티브 있는 문서와 프레젠테이션
김용석
문서와 프레젠테이션의 80%는 청중을 중심에 둔 단순한 논리설계와 스토리 전개능력입니다. 여기에 오해없이 빠르게 이해할 수 있는 디자인과 스피치가 더해지는 것이 이 과정의 지향점입니다.
입문
프레젠테이션, 카피라이팅
337 Framework for Startup Business Plans
It is not easy to talk about a business plan in a short 5 minutes. Even if you know the content elements that need to be included, it is difficult to organize them clearly. Introducing the 337 Framework, a standard narrative for business plans based on years of experience coaching startups.
Reviews from Early Learners
What you will learn!
How to Plan and Write a Narrative Business Plan
A standard storyboard consisting of three business plan components and seven chapters.
Attention anyone looking to write a startup business plan or proposal!
The 337 Framework provides a standard narrative for business plans. 📝
Difficulties with business plans,
Lack of narrative 🤔
Startups typically present their business plans to investors and the general public in five to ten minutes. With so little time to explain everything in a coherent manner, we often find ourselves rushing through the presentation, often missing crucial details. I define this as a lack of narrative stemming from a simple presentation . This problem is common among startups and most planners. This lack of narrative makes it difficult to grasp the flow, structure, and structure of the story, ultimately hindering comprehension.
Unfortunately, I believe the business plan formats and guidelines provided by startup support organizations have contributed to this phenomenon. Aspiring entrepreneurs typically get their first opportunity at a Demo Day by applying to competitions hosted by these organizations, but the uniform content of these application forms hinders the development of each startup's unique narrative. Furthermore, properly constructing a business model canvas was a separate issue from the business plan itself.
337 Framework 3.0?
I thought it would be really helpful for startups to provide a simple logic development template that could be presented in about 5 minutes, so I created this and named it the 337 Framework .
The 337 Framework is a standard template for writing simple, narrative business plans. It's designed for startups that need to present a lot of information in a short amount of time to an unfamiliar audience. After observing numerous startup pitches and audience reactions, Version 1.0 was released in 2018, and Version 3.0 was further refined and simplified.
Key Points 💡
The core is the plot and its seven internal components, which lead from business item to company to business . These are not simply checklists for content filling; they fundamentally embody causal relationships and context.
- We begin by researching or supplementing the content of the seven components required by the framework.
- The framework's highlight is the second stage, "plot," which involves maintaining the standard plot or optimizing it by modifying its structure based on the research findings. Not all startups can have the same structure. Depending on the industry, difficulty of understanding, and business maturity, the plot needs to be customized to suit the individual.
- The final step, expression, is relatively easy compared to the previous two. Rather than focusing on flashiness, it requires a strategy that ensures quick understanding without misunderstanding .
The lecture is divided like this.
✅
Part 1. Components
Composing a business plan
Seven Elements
Explain the key points
✅
Part 2. Plot Design
The four factors investigated are
Through considerations
Creating plots and storyboards
✅
Part 3. Expression
Based on the storyboard
Write and present with slides
How to respond to questions and answers
We provide reference materials.
1. In addition to the video lectures, a 50-page PDF workbook is provided that includes a template for summarizing the lecture key points and writing your own.
2. One of the areas I agonized over while planning the course was the examples. To make it easier to apply the theory to real-world situations, I felt the need for a business plan example that faithfully captured the lecture's theories. As a result, I created a fictional startup called LibTree. This startup will appear repeatedly as an example in the course, along with a five-minute presentation video, presentation slides, a presentation script, and a file containing the entire planning process.
Recommended for
these people
Who is this course right for?
Startups struggling to present complex and detailed business plans in 5 minutes
A planner who wants to diagnose the current level of his/her own business plan and seek out areas for improvement
Need to know before starting?
If you first listen to the 'Narrative Presentation' that I opened at Infraon, you can build a more solid foundation in the basics of document planning and writing.
969
Learners
106
Reviews
6
Answers
4.7
Rating
3
Courses
보고서와 프레젠테이션 코치 김용석입니다. 유통과 IT대기업에서 개발, 기획, 컨설턴트로 오래 근무하면서 2009년 파워포인트 블루스라는 책을 냈습니다. 그리고 이듬해부터 독립해 기획과 제안서, 사업계획서와 같은 문서와 프레젠테이션을 많은 기업과 단체에서 강의, 코칭해왔습니다.
저의 강의와 코칭은 형식보다는 내러티브있는 구조와 이야기에 항상 초점을 맞춰왔고, 그것이 더 많은 파워를 이끌어낸다고 믿고있습니다. 저의 온라인 강의역시 그러한 내공수련에 집중하고 있습니다.
Curriculum
All
22 lectures ∙ (5hr 6min)
Course Materials:
Lecture resources
3. market
21:24
4. Raising a problem
14:10
5. way out
15:09
6. Capacity
10:16
7. Revenue Model
09:22
9. Business Outlook
07:49
Published:
Last updated:
Reviews
All
13 reviews
5.0
13 reviews
안수환Reviews 2
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Average Rating 5.0
- 김용겸
Reviews 1
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Average Rating 5.0
- 경원
Reviews 2
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Average Rating 5.0
- Myeong seok Lee
Reviews 3
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Average Rating 5.0
- shbang
Reviews 2
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Average Rating 5.0
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