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Seth Godin's Masterclass: The Essence of Marketing

Even good products and hard-made content often fail to move people's hearts. In these times when we seem to have lost the essence of marketing while being dragged around by trends and algorithms, Seth Godin asks us: "What change do you want to make?" We invite you to a lecture that revisits the essence of marketing that moves people's hearts and actions.

(5.0) 9 reviews

122 learners

Level Beginner

Course period Unlimited

  • Seth Godin
Marketing Theory
Marketing Theory
Branding
Branding
personal branding
personal branding
Marketing Theory
Marketing Theory
Branding
Branding
personal branding
personal branding

Reviews from Early Learners

Reviews from Early Learners

5.0

5.0

짧은 까마귀

100% enrolled

I'm an 8-year office worker who has been working as a marketer for 4 years. When I transitioned to a marketing role, Seth Godin's books were incredibly helpful. They completely changed my way of thinking! Many people have long recommended 'Seth Godin' like a bible... and being able to watch lectures by such a master on Inflearn is truly amazing and makes me feel how much better the world has become! The message isn't difficult but hits the core points, making you think. Am I really doing marketing as a marketer? Have I just been doing things the way I've always done them out of habit? Am I too buried in just intuition, or just numbers? It was a truly valuable lecture that allowed me to reflect on these questions! The Notion worksheet provided was also very helpful for organizing my thoughts while watching. There really isn't a lecture that Inflearn doesn't have..!!! Thank you for making it possible to listen to good lectures in Korean!!!

5.0

naomikohee

32% enrolled

I got an opportunity to grow. It's a great lecture that makes you reconsider even what you already know. I highly recommend it.

5.0

은빈

6% enrolled

Beta Review) I read Seth Godin's Purple Cow and ended up taking the course as well. While some content was from the book, listening to the course made the material more concrete and clear! I've always felt somewhat frustrated and lacking while working in marketing, but the course felt like it scratched that itch. The missions and quizzes in between made it easy to review the content! Now all that's left is to apply it to my marketing 😊😊 It was a course where I gained many insights

What you will gain after the course

  • I understand that marketing is not about sales, but about creating change.

  • I clearly redefine the essence and value of the project I'm working on.

  • Learn how to build a brand centered around a Promise.

  • Learn actionable and sustainable marketing thinking.

퍼블리 배너

📝 Checklist

Can you answer the questions below without hesitation?
If you find yourself hesitating for more than 3 seconds, I recommend this course!

Who do you want to transform with your project/product/brand?

⬜ What kind of person does your customer believe themselves to be?

⬜ What 'story' do customers gain by being with your brand?

⬜ Is the message you convey 'memorable enough' to appear in someone's everyday conversation?

What does your brand promise to customers, and how well are you keeping that promise?

In times of uncertainty, we must return to the fundamentals and essence.

This course is not about teaching you marketing 'how-to'.
Learn marketing that moves people's hearts and actions.

📌Only on Inflearn!
Experience Seth Godin's Masterclass easier and more in-depth with Korean dubbing!

Key Features of This Course

  • The mindset of 'a marketer who designs change'


    Seth Godin defines marketing not as 'a technique for selling,' but as intentional design that transforms people. Rather than focusing on short-term traffic growth or tactics, this course concentrates on fundamental values such as brand philosophy, worldview, trust, and empathy.

  • Philosophical yet Practical Structure


    Along with conceptual messages, it covers practical tools that can be immediately applied in real-world settings, such as elevator pitches, funnel structures, pricing strategies, and storytelling.

  • Question-Based Structure + Encourages Reflection


    It's structured around questions that encourage self-reflection, such as "Who do you want to change?" and "What promise are you making?", with assignments in each section to promote deeper learning.

🎯 Into the Course

① "The purpose of marketing is to create change"

"Marketers aren't simply people who sell something. We are people who design change. Leading customers from their current state to a new state—that is the essence of marketing. It's not just about converting non-customers into customers, but helping them transform into the person they want to become. Just as Harley-Davidson transforms 'alienated outsiders' into 'beloved insiders,' we deal with identity and belonging. That's why marketing is an act of intentionally intervening in the world and taking responsibility for the resulting outcomes."


② "You must become a purple cow."

"People don't respond to what's familiar. When a single purple cow appears among thousands of brown cows, we pay attention and make it a topic of conversation. This is what remarkable means—'worth talking about.' Marketing isn't about the product, but about the conversation that product creates. Being better or cheaper is no longer a competitive advantage. Can you make customers voluntarily talk about your brand? That's the core of marketing strategy. A purple cow isn't created by accident. It comes from intentional design and courage."


③ "Tension is an emotion that marketers design."

"Trust begins with tension. Customers always feel both fear and anticipation about change. Good marketers read this emotional gap and plant trust within it. Tension is uncomfortable, but it's the driving force for change. We shouldn't just provide comfort to customers. Rather, we should give them challenge and excitement, and consistently send the signal that 'this brand can be trusted.' Ultimately, marketing is the design of emotions, and it's about determining what emotions a brand is remembered by in the customer's mind."

📚 Here's what you'll learn.

The perspective that the essence of marketing is 'transformation'

This course doesn't view marketing as simply a product sales technique. Marketers are defined as beings who influence people's identities and help them transform into who they want to become. The moment you adopt this perspective, the direction and strategy of marketing completely changes. You can learn how to become an architect who creates 'change'.

Defining Persona and Worldview

"People like us do things like this." This lecture is based on this sentence and covers how to read the worldview and identity of your target customers. People make choices based on worldview, not logic, and brands work when they provide a sense of 'alignment' with that worldview. You'll be able to understand what messages resonate with customers.

Understanding the Relationship Between Storytelling and Funnels

The customer journey is not simply awareness → purchase. The persuasion approach must differ at each stage, and the brand's story must be designed to align with that flow. In this lecture, you'll learn specifically how storytelling plays a role within the funnel structure, builds trust, and drives action.

Balancing Branding vs Direct Marketing

Direct marketing is a practical strategy that gets immediate responses, while branding is an asset that builds long-term trust. These two are not conflicting concepts, but rather tools that should be appropriately mixed. In this course, you can clearly understand how to distinguish between the two and which strategy is suitable at what point in time.

💛 Reviews from Global Students

⭐⭐⭐⭐⭐️️
A lecture filled with deep insights.

This course completely transformed how I view marketing in today's era.

This is essential content for anyone working in marketing.


⭐⭐⭐⭐⭐

A lecture that's easy and comfortable to watch, yet highly engaging.

It explains core concepts clearly and concisely so that anyone can understand them.

The content learned can be immediately put into practice, making it highly practical as well.

⭐⭐⭐⭐⭐

This was the best lecture I've ever attended.

For helping me see what I couldn't see before,

Thank you for helping me see what I couldn't see before, and for teaching me to view the world through the eyes of the people I want to help, rather than my own, Seth.


⭐⭐⭐⭐⭐

Seth Godin unpacks the journey of marketing as a 'real world' story from beginning to end.

He shares the questions we need to ask ourselves about the change we want to make in the world,

It delivers insights and explanations about what truly matters.

Recommended for
these people

Who is this course right for?

  • Marketers, planners, and entrepreneurs who wonder every day, "It's good, so why isn't it selling?"

  • For those who want to do 'marketing that creates change' rather than 'marketing to sell'

  • People who want to create their own philosophy and brand, and leave a positive impact on the world

  • Entrepreneurs, leaders, and planners who want to build long-term trust rather than short-term sales

Need to know before starting?

  • Just having the desire to change something is enough.

Hello
This is

343

Learners

25

Reviews

4.7

Rating

3

Courses

마케터들의 마스터이자, '변화를 이끄는 사람'

 

안녕하세요. 저는 세스 고딘입니다. 교육자이자 프로젝트 기획자입니다.
35년 넘게 사람들에게 영감을 주고 성장할 수 있도록 가르치는 일을 해왔습니다.

 

제 강의들이 궁금하시다면 > 큐레이션 페이지 바로가기

 

📚 전 세계 베스트셀러 20권의 저자

작가로서 대부분의 직업 생활을 보냈습니다. 《이것이 마케팅이다》, 《보랏빛 소가 온다》, 《린치핀》 등 20권의 베스트셀러를 출간했으며, 거의 40개 언어로 번역되었습니다. 이 책들은 개념을 깊이 있게 다루고 있으며, 많은 책들이 시간의 검증을 견뎌냈다고 생각합니다.

 

🎤 전 세계에서 가장 영향력 있는 블로거
이 블로그는 20년 넘게 매일 업데이트되고 있습니다. 언젠가 만나게 된다면, 가장 좋아하는 포스트를 공유해 주시길 바랍니다. 더 나아가 제 책이나 강의가 어떻게 세상과 다르게 소통하고 변화를 만드는 데 도움이 되었는지 들려주시면 좋겠습니다.

 

🚀 두 번의 마케팅 명예의 전당 헌액자
마케팅 명예의 전당(Marketing Hall of Fame)과 다이렉트 마케팅 명예의 전당(Direct Marketing Hall of Fame) 유일하게 두 곳 모두 이름을 올리게 되었습니다.

 

가서, 변화를 일으키세요.

Curriculum

All

49 lectures ∙ (6hr 3min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

9 reviews

5.0

9 reviews

  • maroo님의 프로필 이미지
    maroo

    Reviews 6

    Average Rating 5.0

    Edited

    5

    100% enrolled

    I'm an 8-year office worker who has been working as a marketer for 4 years. When I transitioned to a marketing role, Seth Godin's books were incredibly helpful. They completely changed my way of thinking! Many people have long recommended 'Seth Godin' like a bible... and being able to watch lectures by such a master on Inflearn is truly amazing and makes me feel how much better the world has become! The message isn't difficult but hits the core points, making you think. Am I really doing marketing as a marketer? Have I just been doing things the way I've always done them out of habit? Am I too buried in just intuition, or just numbers? It was a truly valuable lecture that allowed me to reflect on these questions! The Notion worksheet provided was also very helpful for organizing my thoughts while watching. There really isn't a lecture that Inflearn doesn't have..!!! Thank you for making it possible to listen to good lectures in Korean!!!

    • naomikohee2289님의 프로필 이미지
      naomikohee2289

      Reviews 1

      Average Rating 5.0

      5

      32% enrolled

      I got an opportunity to grow. It's a great lecture that makes you reconsider even what you already know. I highly recommend it.

      • keb5129님의 프로필 이미지
        keb5129

        Reviews 3

        Average Rating 5.0

        5

        6% enrolled

        Beta Review) I read Seth Godin's Purple Cow and ended up taking the course as well. While some content was from the book, listening to the course made the material more concrete and clear! I've always felt somewhat frustrated and lacking while working in marketing, but the course felt like it scratched that itch. The missions and quizzes in between made it easy to review the content! Now all that's left is to apply it to my marketing 😊😊 It was a course where I gained many insights

        • sweetwh35211님의 프로필 이미지
          sweetwh35211

          Reviews 3

          Average Rating 5.0

          Edited

          5

          9% enrolled

          [Trial Group Course Review] When performing work tasks, there are often times when I proceed based on inertia rather than remembering the essence of marketing, which can make me feel like I've lost direction at some point. While listening to Seth Godin's lecture, I was reminded once again that taking a moment to pause and think about who this marketing is for and what kind of impact it will have, before moving busily, is what leads strategies to success : ) I'm looking forward to the remaining detailed lectures as they seem like they'll be a time to deepen my knowledge about the essence of marketing even further!

          • slandjackd8824님의 프로필 이미지
            slandjackd8824

            Reviews 3

            Average Rating 5.0

            5

            32% enrolled

            (Trial Course Review) I truly realized that marketing isn't simply about promoting and selling products, but about moving people's hearts and behaviors. Rather than being swayed by trends or algorithms, I started thinking about what kind of change I want to create first. There was so much practical content that I could apply directly to my work, making it really beneficial, and it became a turning point that changed my entire attitude toward marketing going forward.

            $169.40

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