Seth Godin's Masterclass: The Essence of Marketing

Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.

Seth Godin asks us: The project, business, or service you're creating right now— for whom and what value is it creating? Whether it's marketing or planning, ultimately the core of everything we do lies here. Creating value. Through concise yet practical lectures and workbooks, we'll share methods for creating even greater value.

Seth Godin asks us: The project, business, or service you're creating right now— for whom and what value is it creating? Whether it's marketing or planning, ultimately the core of everything we do lies here. Creating value. Through concise yet practical lectures and workbooks, we'll share methods for creating even greater value.

Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.

A practical publishing strategy revealed by an author and editor. From publishing proposal to contract and monetization—how to change your career with one print book.

Learn the practical planning process of detailed pages, blogs, news articles, and card news marketing content that content marketers must plan in practice through a virtual marketing campaign project.

Many people write. But most of those writings end up buried in files. This lecture starts from that point. ✔ “Why does nothing happen even when I write?” ✔ “How can I connect my writing to opportunities and money?” Through 26 years of corporate experience and actual writing, publishing, and lecturing experience, I have personally built a structure where writing becomes an "asset." In this lecture, I will share more than just simple writing techniques; I will show you specifically how to: 👉 Take a finished piece of writing → Expand it into blog posts/content → Build it into a portfolio → Connect it to lecturing, publishing, and business opportunities In particular, I will explain the entire flow based on realistic standards: How a single piece of writing expands into content How 5 pieces of writing become a lecture How 40 pieces of writing become a book By the end of this lecture, your writing will no longer be just a "record," but an asset that works on your behalf.

The magic of '5 hours a week,' easier than a 5% salary increase - Body-tech/Spending-tech/Fin-tech/Brain-tech/Routine

Are you straining your throat because you've been told to "speak up louder"? What is truly needed in customer service and sales isn't just a loud voice. It is a "pleasant, effortless, and clear voice" that makes customers feel comfortable. This course is not a rigorous vocal training program for professionals. It is a practical method designed for busy workers to dramatically transform their "first impression" simply by adjusting their breathing and facial preparation. ■ What you will gain from this course Effortless Vocalization: How to make your voice reach customers smoothly without having to strain or shout. A Positive First Impression: Techniques to make greetings like "Welcome" or "Thank you for your business" resonate with warmth. Relaxation: Overcoming habits like a stiff voice or speaking too fast due to nervousness. Sustainable Skills: Breathing techniques that prevent throat fatigue and keep your voice stable even during long shifts. ■ Main Course Content This course prioritizes "real-world reproducibility" over theory. The 3 Steps Before Speaking: The battle is actually won before you even open your mouth. You will learn a split-second routine to perform before speaking. The Breathing Switch: Instead of difficult abdominal breathing, you will learn a "breathing switch" that instantly creates a relaxed state on the job. Handling Word Endings: Brief, specific exercises to master the "endings" of your sentences, which significantly influence the impression you leave. Industry-Specific Tuning: Guidance on how to adjust your tone for various situations, such as izakayas, cafes, quiet bars, sales, and phone etiquette. ■ This course is perfect for: Those in the service industry (restaurants, retail, reception, etc.) Sales professionals Those who frequently handle phone calls Those who get nervous easily and find their voice becoming high-pitched when speaking in public With training that takes just 5 minutes a day during your breaks, let’s transform your voice into one that truly "welcomes the customer."

Are you worried because your writing isn't producing results? With 26 years of practical know-how, I will teach you an action plan to turn simple records into profit-generating assets.

We help you start your business without being employed as a junior agent. Truly practical brokerage education.

Learn the basic structure of Saju Palja and the meanings of the Heavenly Stems and Earthly Branches, and study how to establish and interpret your own Saju using the Manseryeok (Ten Thousand Year Calendar). By understanding the Sipsin system and the flow of Daewun (Great Fortune) and Sewun (Annual Fortune), you will be able to read your own Saju and write an interpretation report in just 12 sessions.

The SNS hyper-growth + monetization strategy that turned a female college student working a part-time job for 700,000 won a month into earning 2 million won in just two days, and created a waiting list of 500 buyers before the product launch.

Why isn't AI mentioning my brand? The answer after SEO: GEO strategies to get your brand featured in AI responses

Data is piling up, but are you feeling lost about who to target? Find your key customers through data summarization and design the optimal targeting logic.

Do you feel stuck when you try to write, or lose your way and fail to finish once you start? This course covers how to: - Organize your thoughts into a structure - Complete a draft in just 10 minutes - Create writing that is read to the end and remains persuasive Whether it's an email, report, blog post, or content, the format may differ, but the structure remains the same. Combining 26 years of corporate reporting experience with the experience of writing full-length novels, I provide a writing system designed with logic and persuaded through emotion.

Everything you need to know about successfully planning and executing a presentation that no office worker can avoid!

In this sharing session, the members of NDA AI Studio, the AI video team of Selfish Club, will personally share their experience! Based on an actual project conducted with the senior dog supplement brand Dr. Ian, we will share how we designed and executed the entire brand marketing process using AI. From creating an animated universe that captures the brand philosophy to planning and executing product detail pages and producing short-form videos for conversion! We plan to share the actual workflow, focusing on which AI tools were used for what purpose at each stage and how multiple tools were combined. For those who knew there were many AI tools but wondered how they are used in real projects, or those who felt overwhelmed by tool combinations and practical workflows, please take this opportunity to see for yourself which tools were combined and how the actual flow works. We will share everything from the trial and error to the know-how experienced by the NDA AI Studio team, all based on real-life cases.

"Simply knowing technology well does not make you a good sales engineer." Understanding customers’ problems, connecting technology to business value, and exerting influence between sales and development are the core responsibilities of a sales engineer. In this course, drawing on more than 20 years of B2B software presales experience, I will systematically share practical know-how on customer meetings, requirements analysis, demos, PoCs, proposal strategies, and internal collaboration. Learn the work frameworks and mindset of a sales engineer that you can apply immediately in practice.

Since 2017, I have made it a point to do a retrospective at the end of every year. I have also done one whenever I faced a particular concern. I would like to share what I have realized through these retrospectives over the past seven years.

No more stiff, theory-centered brand marketing lectures! We will explore the reasons for success and failure through actual branding campaigns that you encounter on TV every day.

Karen Floyd is a world-renowned career coach who has designed the careers of leaders at numerous global companies such as Google, Samsung, Naver, and Hanwha. Selected as a top 1% communication expert by the European PR Association and a former headhunter who has handled hundreds of resumes and interviews, she is launching her first course on Inflearn specifically for Korean students. Design your own career strategy and brand using Karen's personally developed C.L.E.A.R. Career Method and LinkedIn branding strategies.