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Side Project - Career Independence for Working Professionals (Monetization through LinkedIn, selling points, courses·consulting·e-books/templates·collaborations·communities)

A practical side-project course for professionals who feel uneasy entrusting their career to just one company. By combining three elements—LinkedIn (trust), AI (productivity), and small products (validation)—you’ll build a version of yourself that works outside the company, too. Based on my own journey from 10 years at an advertising agency → 5 years as a data strategy leader → becoming an independent freelancer, I’ve organized everything into actionable steps you can start right after work: LinkedIn profile and writing routines, finding your selling points, five revenue models (courses/webinars · consulting/coaching · e-books/templates · partnerships/collaborations · communities/memberships), a worksheet for designing your first product, and sales channels and community operation funnels.

1 learners are taking this course

Level Beginner

Course period Unlimited

Contents Marketing
Contents Marketing
writing
writing
Self Improvement
Self Improvement
Content Planning
Content Planning
AI
AI
Contents Marketing
Contents Marketing
writing
writing
Self Improvement
Self Improvement
Content Planning
Content Planning
AI
AI

What you will gain after the course

  • Create a LinkedIn profile that converts—in 5 steps, covering your cover image, photo, headline, About section (4 sentences), and experience/achievements, building a profile that shows 'the problems I solve' rather than just your job title.

  • A content routine sustained for 6 months — Set up a 6-step post structure (Hook→Problem→Solution→Result→Lesson→CTA) with a hook (2 lines), along with a routine of posting 3 times a week, commenting 5 times a week, and having 2 coffee chats per month.

  • Define your unique selling point — Summarize “the sellable you” in one sentence through the intersection of four factors: what you like × what you’re good at × market demand × profitability.

  • Designing 5 Revenue Models — Learn the characteristics of courses/webinars, consulting/coaching, e-books/templates, collaborations, and communities/memberships, along with practical ways to boost each one (free webinar → monetization, e-books on Rapid, Kmong, and Wadiz, pitching brands directly, and converting to memberships).

  • One-page design for your first paid product — Complete the 8-section worksheet covering the customer, problem, solution, outcome, format, price, channel, and CTA to create the “smallest sellable product (Atom).”

  • AI content production pipeline — Divide research, writing, image creation, PPT, and blog drafting among tools such as Genspark and Claude Code to increase production speed.

  • Sales Channels & Community Funnel — Choose platforms (Rapid/Inflearn, etc.) based on fees, traffic, and credibility, and design a product page setup checklist and funnels for Threads, group chats, LinkedIn, and newsletters.

Recommended for
these people

Who is this course right for?

  • A working professional who feels uneasy about entrusting their career to a single company but has been putting it off for three years because they don’t know where or how to start.

  • Marketers, planners, and data professionals who have created a LinkedIn account but have an empty profile and haven’t written a single post.

  • 'What do I have that I could sell?' A prospective side hustler who can’t create their first product because of intense self-censorship

  • People who have heard a lot about e-books, courses, and consulting, but don’t know the actual steps for how to get started with each one or where to sell them.

  • An office worker who has tried AI tools but isn’t sure how to connect them to content creation to accelerate their side project

  • People considering leaving their job, changing companies, or switching to freelance work who want to build up “evidence” in advance that will hold up outside their company.

Need to know before starting?

  • No prior knowledge is required. You only need a LinkedIn account, and if you don’t have one, we’ll create one together during the course.

  • AI tools (Genspark, Claude Code, etc.) can be practiced with free plans, while some features are more convenient with paid plans.

Hello
This is seulkikang

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👩‍🏫 We run AI After Work, a practical, hands-on AI community with 3,000 members.
📊 We have delivered AI, AX, data & marketing lectures for large corporations including Samsung Electronics, Daesang, and GS.
✍🏻 Through our LinkedIn insights series, we have gained 14k followers and 2 million views.
💌 We publish the newsletter 'Growth Notes for High Performers'.


(Former) Focus Media Data Strategy Team Lead
(Former) Smart Media Rep Planning & Sales
(Former) Innocean Overseas Media Planning—Kia Account
(Former) Leo Burnett Digital Marketer—McDonald’s and others
(Former) Ogilvy Digital Marketer—Smirnoff, Audi, Philips, and others

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34 lectures ∙ (51min)

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