I got an opportunity to grow. It's a great lecture that makes you reconsider even what you already know. I highly recommend it.

naomikohee2289

Even good products and content created with great effort often fail to move people's hearts.
In today's world where we seem to have lost the essence of marketing while being dragged around by trends and algorithms,
Seth Godin asks us: "What kind of change do you want to make?"
We invite you to a lecture that revisits the essence of marketing that moves people's hearts and actions.

sethgodin

Seth Godin's Masterclass: The Essence of Marketing

Marketing Theory

마케팅 이론

마케팅

브랜드-마케팅

영어원어강의

Seth Godin

입문

초급

중급이상

Branding

personal branding

Intro

Empathy and Positioning

Imagine on a bigger canvas

Find the smallest viable market

Tension, Trust, and the Power to Move Forward

Plans, Words, and Strategies

Pricing and Perception

Reciprocity and Storytelling

Master Class: Marketing Strategies and Insights from Seth Godin

Wrap-up

Additional Materials