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Marketing & PR

Digital Marketing Practical & Portfolio Course for Practical Applications

This is a hands-on course where you can apply the knowledge you have learned only in concepts by creating your own website and linking and practicing with organic & paid digital marketing platforms!

(4.5) 수강평 6개

강의소개.상단개요.수강생.short

난이도 초급

수강기한 무제한

  • Grace Shin
Digital Marketing
Digital Marketing
Portfolio
Portfolio
Digital Marketing
Digital Marketing
Portfolio
Portfolio

먼저 경험한 수강생들의 후기

먼저 경험한 수강생들의 후기

4.5

5.0

ccc2959

50% 수강 후 작성

I was trying to create a marketing portfolio and this was really helpful~ Let's go get a job like this!!!!

5.0

figob

96% 수강 후 작성

It's the best

5.0

oh_yeah

100% 수강 후 작성

It helps

강의상세_배울수있는것_타이틀

  • Wix Home Page Creation

  • Email Marketing

  • Search Ads

  • Social Media Management

  • Search Engine Optimization

digital marketing,
I want to apply it right away in real life 📖

You know what to do, but you don't know how to do it in practice?

Now that you have a solid grasp of the basic concepts of digital marketing, let's learn how to apply them in practice.
It's time to do it one by one with my own hands!

The curriculum is designed to help you understand the concepts you've only learned in texts, or the knowledge you've only vaguely grasped but haven't experienced, through practical application. By taking this course, you'll learn how to implement them on a small scale with your own website, without spending a fortune, and get a taste of what you'll be doing as a digital marketer.


People like this will like it 🔑

  • Those who want to apply the basic concepts of digital marketing directly
  • Those who want to practice various digital marketing tools
  • Anyone who wants to create a personal website (portfolio)
  • Marketers and solopreneurs who want to start an online business

How you will look after taking this course 📜

  • You can create your own website with endless possibilities.
  • Before taking on the actual work, you can experience parts that are difficult to do directly.
  • You can fully understand what you have only learned in text by applying it in practice.
  • You can gain marketing know-how that can be applied to your own future business (project).

Special features of my lecture ✨

This course focuses on "application," ensuring that you'll gain a taste of practical application and leave with a stunning portfolio site of your own. As a prospective digital marketer, marketing yourself with a digital portfolio site you've created yourself is a valuable experience, and I encourage you to give it a try.

While this course focuses on hands-on practice, it also includes a basic explanation of the channels you'll be applying through the exercises. However, if you're new to digital marketing or want to thoroughly build a solid foundation, we recommend taking the "Digital Marketing Fundamentals Course" first!

From the basic principles of digital marketing to practical application!


What you'll learn in this course 📚

🎨 Create your own site with Wix

Using website builders like Wix, you can create stunning websites without coding. Learn how to build a website by cloning a site created by a real tutor using Wix. Let's create your own website, perfect for personal branding, portfolios, side hustles, and more!

🛠 Marketing Tool Integration & Practice

Learn how to integrate marketing tools into your site without a developer, and then implement them using your own site. From registering your site with search engines to setting up conversion tracking for advertising platforms and connecting to traffic analysis and testing tools, you'll learn how!

- Tools used: WIX, Stevie (email), Naver Advertising System, Facebook, Facebook Business Manager, Facebook Creator Studio, Google Ads, Google Analytics, Optimize

*Note: To practice integrating marketing tools (including Google Analytics) on the Wix platform, you must use a paid plan! (The cheapest plan costs approximately 5,000 won per month. If you pay annually, Wix provides a free domain for one year.)

🔑 Taste Organic & Paid Channels

Explore digital marketing channels using the site I created! You can practice using various platforms and apply what you've learned.

  • Organic Channels: Search Engine Optimization (SEO) + Social Media + Email Marketing
  • Paid Channels: Social Media Advertising (Facebook) + Search Advertising (Google & Naver)


🐝 Special benefits for students

The email portion of this course uses the email marketing tool "Stevie." For students who wish to send their own newsletters with a paid Stevie plan, we're offering a 30% discount on the Stevie platform! (Applies to the first three months for monthly payments, and to the first year's subscription for annual payments.)


Portfolio/Personal Videos

In this hands-on tutorial, I'll be introducing my portfolio site, which I created using the Wix platform!

https://www.graceshin.co.uk


Expected Questions Q&A 💬

Q. Would it be better to take the Digital Marketing Fundamentals course first?
A. If you are a student who is completely new to digital marketing, we recommend taking the basic class first👍🏻

Q. Is the Wix platform used in the training paid?
A. Yes! To practice integrating marketing tools (including GA) on the Wix platform, you need a paid plan! (The cheapest plan costs approximately 5,000 won per month. With annual payments, Wix provides a free domain for one year.)

Q. Can I use the portfolio site I created after watching this lecture when applying for actual jobs?
A. Yes, of course! In fact, one student received interview offers from 10 companies after submitting a resume with a portfolio site attached.❤️


Introducing the Knowledge Sharer ✒️

Grace Shin

  • Currently, he is the global digital marketing director at a US tech company.
  • CEO of Digiocean , a digital marketing content platform and community
  • Former Senior Digital Marketing Manager (Europe & Asia Pacific) at a US tech company
  • Former Senior Digital Marketing Strategist, The First Group (UAE)
  • Former) Digital Marketing Manager, Zhejiang Dahua Technology Co., Ltd. (UAE)
  • Former Marketing Manager, One Agency (South Africa)
  • Former) Jeil Planning, Sochi Olympics Sports Marketing Team
  • Former Third Age, Planning Team Member
  • Graduated from the University of Manchester, UK with an MBA and Hongik University with a degree in English Literature

portfolio

We plan and operate global campaigns targeting customers in over 10 countries across a wide range of digital marketing channels, including websites, SEO, performance marketing, social media, CRM, and email marketing . Drawing on our expertise in technology and data, we develop integrated digital marketing strategies and provide coaching for a diverse range of companies.

강의소개.콘텐츠.추천문구

학습 대상은 누구일까요?

  • Learners who want to apply the digital marketing knowledge they have learned

  • Learners who want to practice various digital marketing tools

  • Marketers and solopreneurs who want to start an online business

  • Job seekers who want to create a personal website (portfolio)

강의소개.지공자소개

496

수강생

33

수강평

34

답변

4.7

강의 평점

6

강의_other

I am Grace, currently overseeing global digital marketing at a U.S. IT tech company. After gaining experience in various countries such as Russia, South Africa, China, and the United Arab Emirates, I am now working as a digital marketer in the UK. I also founded and have been operating the marketing content/community platform 'Digiocean' since 2020.

Biography

  • Current) Global Demand Generation Director at a US tech company

  • Former) Medallia, Director of Digital Marketing for EMEA/APAC

  • Former) The First Group (UAE), Senior Digital Marketing Strategist

  • Former) Dahua Technology (UAE), Digital Marketing Manager

  • Former) One Agency (South Africa), Marketing Manager

  • Former) Cheil Worldwide, Sochi Olympics Sports Marketing Team

  • Former Associate, Planning Team at Third Age

  • - MBA, University of Manchester, UK / B.A. in English Language and Literature, Hongik University

Channel

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수강평

전체

6개

4.5

6개의 수강평

  • ccc29593515님의 프로필 이미지
    ccc29593515

    수강평 1

    평균 평점 5.0

    5

    50% 수강 후 작성

    I was trying to create a marketing portfolio and this was really helpful~ Let's go get a job like this!!!!

    • graceshin
      지식공유자

      Thank you so much for the warm review! ❤️ Let's go get a job! I'll be cheering you on from afar!

  • goldenboyy05242418님의 프로필 이미지
    goldenboyy05242418

    수강평 3

    평균 평점 5.0

    5

    96% 수강 후 작성

    It's the best

    • graceshin
      지식공유자

      Thank you for your valuable course review❤️

  • jejecks0182님의 프로필 이미지
    jejecks0182

    수강평 1

    평균 평점 4.0

    4

    100% 수강 후 작성

    It was a great help.

    • graceshin
      지식공유자

      Thank you so much for your valuable review❤️

  • ohyeah8976님의 프로필 이미지
    ohyeah8976

    수강평 1

    평균 평점 5.0

    5

    100% 수강 후 작성

    It helps

    • graceshin
      지식공유자

      Thank you for your valuable course review❤️

  • ko2010님의 프로필 이미지
    ko2010

    수강평 1

    평균 평점 5.0

    5

    100% 수강 후 작성

    It's useful

    • graceshin
      지식공유자

      Thank you for your valuable course review❤️

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