If you want to start data marketing, welcome! This course includes everything from the basics of data marketing to practical applications. Practical professionals with more than 5 years of experience in each field are in charge of each curriculum, and they have included everything from A to Z. Learn high-quality education that you can't easily find anywhere for free right now. (Temporarily free.)
1,917 students
Data Marketing Basics and Practice
CRM Marketing Basics and Practice
Online Advertising Strategy and Optimization
Data Design Basics
📢 This course is offered free of charge for a limited time.
A one-stop data-driven marketing course
Get on board with the changing online marketing landscape.
Since the emergence of the marketing field, efforts to measure the performance of marketing activities have continued without end, but no significant progress has been made except for some performance indicators such as ROI and ROAS.
The advertising efficiency of performance marketing is also only a result indicator and has limitations in providing strategic insights. This method is a method of the past that did not utilize data, that is, a method of utilizing data backwards.
Improve your performance with data.
Nowadays, we live in an era where we can analyze and utilize data throughout the entire customer purchasing decision process.
Data-driven marketing is establishing a strategy by appropriately utilizing 1st Party Data and 3rd Party Data and conducting marketing using data .
Grow as a data marketer.
You will learn the basics of data marketing as well as strategies for online advertising/CRM marketing, which are tools that help improve retention and sales.
To enhance students' practical performance and career advancement, each curriculum is taught by a field expert.
Everyone knows the importance of data-driven marketing, but it is difficult to find 'organized' materials for beginners to refer to. I hope you will get hints on the basics, strategies, and thinking skills of data-driven marketing through lectures created by seniors who are working in the field .
Hudders CEO / LG U+ GA4 Instructor Yoo Seong-min
Data marketing technology is developing, but there are not many people who are good at gross marketing using data. This lecture contains the dense knowledge of IGAWorks, which has experienced the most cases in Korea . Do you want to become a great data-based marketer? Don't learn tools, learn experiences.
Kakao Style Gross Team CRM / YouTube Startup Ted Channel Kim Min-gyu
Handling data is a basic task, but if you do not have direct experience in the field, it is not easy to develop the ability to design, collect, and interpret data . I think this lecture is the best lecture to quench this thirst . I am grateful for preparing such a valuable lecture, and I sincerely support the direction that IGAWORKS is moving toward.
As a growth marketer/data marketer
People who want to grow
Data-driven business
CEO who wants to grow
I want to reflect real success stories in practice.
Marketer, Planner, PM, PO
In the changing data marketing environment
Team Leaders Who Want to Adapt
Understanding data marketing and
Practical application
Optimizing online advertising and
Applying strategy in practice
Event Taxonomy and
Funnel Design
Understanding CRM Marketing and
Practical application
Rather than simply focusing on the efficiency indicators of performance advertising, you will learn the basic framework of data-driven marketing that can increase customer LTV by selecting the right audience target based on data and attracting them.
Learn the basics to get started with data marketing. Learn about the types of customer data and how customer data is used in business and marketing through practical examples to help you understand.
We've summarized the role that paid media strategies play in the big picture of digital marketing, as well as specific optimization practices.
We will conduct a case study on building a funnel and creating a funnel strategy using an actual operating service. Based on the knowledge of customer data and tools that must be acquired and utilized in each funnel, you will be able to establish a strategy in practice.
You can start by discovering the user behaviors that create the most important metrics within your service, defining those behaviors, turning them into metrics, and then capturing and structuring the associated data.
You will learn everything from setting up scenarios for each funnel drop-off point to identifying where customers drop out during the purchasing process and developing strategies accordingly, to how to write effective content, how to utilize visual elements, and how to improve through performance analysis.
Introduction of speakers who participated in the lecture
This lecture was taught by IGAWORKS Growth Consulting Lab's Baek Seung-rok (David), Lee Gwang-woo (Gorden), Jang Yong-guk (Will), Park Seong-woo (Ian), Lee Jae-won (Jason), Yoon Si-eun (Sierra), and Wi Hong-bok (Chandler), excellent professionals with more than 5 years of experience in online advertising, data marketing, data design, and CRM. Each curriculum was in charge of the curriculum.
This lecture was re-organized and re-filmed to fit Inflearn, based on the 4-week IGAWORKS Growth Academy training for 80 corporate practitioners in 2023, due to popular demand.
(2023 IGAWORKS Gross Training Course for Executives)
(2022 IGAWORKS Performance Marketing Training Course for Job Seekers)
Launched in 2022, IGAWORKS' Growth Academy is a miraculously implemented job training program that allows everyone from job seekers to C-level executives to learn about data-driven marketing and grow their businesses.
Those who take this course will receive benefits from the Gross Academy (gross course) scheduled to open this winter. If you would like to receive the benefits below, apply now. ( Go to > )
* We will provide a discount on the academy fee to those who have signed up for the notification below.
Who is this course right for?
People who want to get started with data marketing/growth marketing
Anyone looking to get started with CRM and performance marketing
Practitioners who want to create marketing results
Executives who want to create business growth
1,917
Students
16
Reviews
4.9
Rating
1
Course
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All
23 lectures ∙ (6hr 23min)