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Business & Marketing

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Marketing & PR

Data Marketing Jobs in 2 Hours

This is a lecture on the core concepts of performance marketing prepared for job seekers, job seekers, and non-majors. There is also an assignment prepared to virtually experience the job of performance marketing!📖

(4.5) 6 reviews

98 learners

  • lhakyy6046
커리어 부스터
3시간 만에 완강할 수 있는 강의 ⏰
Performance Marketing

Reviews from Early Learners

What you will learn!

  • Basic knowledge that performance marketers must know

  • Understanding Advertising KPIs

  • Understanding Attribution

  • Thinking data driven

  • Is performance marketing right for me?

What an 11-year marketer tells you
Everything you need to know about data marketing!

Finished in two hours
Unraveling the Data Marketing Job

Data-driven marketing
I understand what's important, but...

In the marketer job posting
I don't know the word
Is it full?

Performance marketing
What the heck?

Performance marketer
What exactly is the job?
Don't you get the feeling?

Performance marketer
Would it be okay if it happened?

Is this job really for me?
Whether it suits your aptitude
Don't you want to know?

How much is the annual salary?
Can I receive it?

Performance Marketer's
I'm curious about the annual salary
Aren't you?

What an 11-year veteran tells you
Performance Marketing AtoZ

As the coronavirus pandemic negatively impacts various industries, “ data-driven ” marketing, which analyzes and utilizes marketing budgets efficiently, has become more important than ever.

Still, information on performance marketing is scarce. Don't worry! We've prepared a comprehensive overview of marketer duties through the "Nekarakubae" job posting, covering essential concepts and practical assignments that allow you to virtually experience the job . We've prepared a comprehensive guide with detailed data and examples.

I've packed this book with honest stories from my 11 years of experience as an office worker, along with my experience managing marketing budgets worth hundreds of billions of won.


I can help you with this

When I listen to the stories of people who aspire to be performance marketers, many of them have high expectations for performance marketing, but they often think it looks vaguely interesting.
I started my career as a marketer, worked for eight years, and then transitioned to a CSM role at a foreign company. Based on my experience, I'll share some things you should know.

I recommend this to these people

Performance Marketer Job
Job seekers

Performance Marketing Concept
Juniors who need to organize

Thinking about a job
job seekers

🔔 After taking this course...

  • Job seekers and those looking to change jobs can try out a virtual experience to see if being a performance marketer is right for them, and take home a ton of practical action items to take to become a marketer!
  • Even if you're a junior marketer , you can learn valuable knowledge like what kind of analysis a performance marketer should do and what concepts you shouldn't miss when marketing!

In this course you will learn:

This course covers a broad range of topics, from the job description of a performance marketer to the essential fundamentals of marketing. Drawing on actual job postings and my own experience, I present highly specific examples. I've used as many concrete examples and easy-to-understand analogies as possible to ensure even non-marketers can understand.

#1.
What is performance marketing?

  1. What is performance marketing?
  2. Performance Marketing: A Look at the "Nekaraku Cup" Job Posting
  3. Key Duties of Performance Marketers: A Look at the Speaker's Experience

Key Duties of a Performance Marketer

Performance Marketer's Work Case (Advertising Analysis)

#2.
Performance Marketer
Employment Information

  1. What companies can I get a job at?
  2. Pros and Cons of Performance Marketing
  3. Performance Marketer Salary

Salary information based on job postings and practitioner information

#3.
Practical Performance Marketer
What you can do right now
Job preparation

  1. Understanding Advertising KPIs
  2. Web to app trivia
  3. Understanding Attribution
  4. Let's set the KPIs for the company I want to work for.
  5. Data-Driven Storytelling
  6. Let's advertise
  7. Developing an eye for data

Analyze advertising KPIs

"Essential Concepts for Marketers" Explained Through Easy and Fun Examples

How did applicant B pass the interview with such limited experience?

#4.
To conclude the lecture

  1. Is this job right for me?
  2. Quiz & Answers

Expected Questions Q&A

Q. Is this a course that non-majors can also take?

Of course! I've explained it using simple examples and visualizations so that even non-experts can understand it.

Q. Is there anything I need to prepare before attending the lecture?

All you need is a curiosity about data-driven marketing. All the basic knowledge needed to understand the course will be covered during the lecture. We've also included time for review through practical assignments and quizzes.


The knowledge sharer of this lecture is

I started my career as a marketer at a gaming company. After working at five gaming companies, I now work at AppsFlyer, helping data and marketing managers effectively build marketing performance measurement pipelines. On my days off, I create content related to the mobile advertising industry.

History

Current AppsFlyer Senior CSM
Former Bagelcode / UA Manager (Head of Marketing)
Former DoubleU Games / Senior UA Manager
Former Netmarble / Senior Marketing Manager (Global Strategy)
Former Neowiz / Marketing Manager
Former Com2uS / Content Marketing Manager


Recommended for
these people

Who is this course right for?

  • Job seekers who want to become performance marketers

  • Juniors who need to organize essential data marketing concepts

  • Anyone who wants to virtually experience the job of a performance marketer

  • Anyone who wants to learn how to analyze marketing data

Hello
This is

98

Learners

6

Reviews

1

Answers

4.5

Rating

1

Course

게임회사 마케터로 커리어를 시작했습니다. 총 5 곳의 게임회사를 거친 후 지금은 앱스플라이어에서 기업들이 마케팅 데이터 성과 측정 파이프라인을 효과적으로 구축하도록 돕고 있습니다. 쉬는 날에는 모바일 광고 업계 관련 콘텐츠를 만듭니다.

 

Curriculum

All

19 lectures ∙ (2hr 1min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

6 reviews

4.5

6 reviews

  • gidwl307735님의 프로필 이미지
    gidwl307735

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    This is a helpful lecture for beginners :)

    • edenchoi님의 프로필 이미지
      edenchoi

      Reviews 1

      Average Rating 5.0

      5

      95% enrolled

      I think this is a cost-effective lecture that can help job seekers understand the job called ‘performance marketing’ and ‘data thinking methods.’

      • edenhsc4997님의 프로필 이미지
        edenhsc4997

        Reviews 1

        Average Rating 5.0

        5

        100% enrolled

        This was a lecture where I learned a lot of basic and practical knowledge about performance marketing. Thank you!

        • lhakyy6046
          Instructor

          Thank you for your hard work and for leaving a good review. Have a nice day!

      • gruch님의 프로필 이미지
        gruch

        Reviews 2

        Average Rating 5.0

        5

        95% enrolled

        I listened to the valuable lectures such as Shorts and Reels. Since it was an app-oriented performance perspective, it felt new to me who studied mainly on the web. I recommend this lecture to job seekers preparing for in-house positions as it is a good lecture :) P.S. There are typos in the lecture materials, so it would be good to correct them.

        • lhakyy6046
          Instructor

          Mr. Kwon Tae-geun~ Thank you for completing the course quickly and leaving a good review. I planned it so that students would not get bored, so that they could watch it for at least 2 minutes and up to 12 minutes per video, and I am glad that you said it was a valuable lecture :) I plan to revise the CPI formula, but did you find any other typos? I will review it carefully again and revise it ^^ (I am not familiar with video editing, so I think I will revise the downloaded lecture materials and upload them. Thank you for your feedback) Thank you. Have a warm day!

      • kwonbos978731님의 프로필 이미지
        kwonbos978731

        Reviews 1

        Average Rating 5.0

        5

        32% enrolled

        $26.40

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