
취업 준비 6개월만에 성공 노하우(퍼포먼스 마케터, 그로스 마케터)
daejung
취업 성공을 위해 현직자의 경험, 노하우를 공유 받는 것보다 좋은 방법은 없습니다. 취업 준비 6개월 만에 퍼포먼스 마케터, 그로스 마케터로 취업 성공 노하우를 공유드립니다.
Nhập môn
퍼포먼스 마케팅, 그로스해킹
This is a lecture on the core concepts of performance marketing prepared for job seekers, job seekers, and non-majors. There is also an assignment prepared to virtually experience the job of performance marketing!📖
Basic knowledge that performance marketers must know
Understanding Advertising KPIs
Understanding Attribution
Thinking data driven
Is performance marketing right for me?
What an 11-year marketer tells you
Everything you need to know about data marketing!
Data-driven marketing
I understand what's important, but...
In the marketer job posting
I don't know the word
Is it full?
Performance marketing
What the heck?
Performance marketer
What exactly is the job?
Don't you get the feeling?
Performance marketer
Would it be okay if it happened?
Is this job really for me?
Whether it suits your aptitude
Don't you want to know?
How much is the annual salary?
Can I receive it?
Performance Marketer's
I'm curious about the annual salary
Aren't you?
As the coronavirus pandemic negatively impacts various industries, “ data-driven ” marketing, which analyzes and utilizes marketing budgets efficiently, has become more important than ever.
Still, information on performance marketing is scarce. Don't worry! We've prepared a comprehensive overview of marketer duties through the "Nekarakubae" job posting, covering essential concepts and practical assignments that allow you to virtually experience the job . We've prepared a comprehensive guide with detailed data and examples.
I've packed this book with honest stories from my 11 years of experience as an office worker, along with my experience managing marketing budgets worth hundreds of billions of won.
When I listen to the stories of people who aspire to be performance marketers, many of them have high expectations for performance marketing, but they often think it looks vaguely interesting.
I started my career as a marketer, worked for eight years, and then transitioned to a CSM role at a foreign company. Based on my experience, I'll share some things you should know.
Performance Marketer Job
Job seekers
Performance Marketing Concept
Juniors who need to organize
Thinking about a job
job seekers
🔔 After taking this course...
This course covers a broad range of topics, from the job description of a performance marketer to the essential fundamentals of marketing. Drawing on actual job postings and my own experience, I present highly specific examples. I've used as many concrete examples and easy-to-understand analogies as possible to ensure even non-marketers can understand.
Performance Marketer's Work Case (Advertising Analysis)
Salary information based on job postings and practitioner information
Analyze advertising KPIs
How did applicant B pass the interview with such limited experience?
Q. Is this a course that non-majors can also take?
Of course! I've explained it using simple examples and visualizations so that even non-experts can understand it.
Q. Is there anything I need to prepare before attending the lecture?
All you need is a curiosity about data-driven marketing. All the basic knowledge needed to understand the course will be covered during the lecture. We've also included time for review through practical assignments and quizzes.
I started my career as a marketer at a gaming company. After working at five gaming companies, I now work at AppsFlyer, helping data and marketing managers effectively build marketing performance measurement pipelines. On my days off, I create content related to the mobile advertising industry.
History
Current AppsFlyer Senior CSM
Former Bagelcode / UA Manager (Head of Marketing)
Former DoubleU Games / Senior UA Manager
Former Netmarble / Senior Marketing Manager (Global Strategy)
Former Neowiz / Marketing Manager
Former Com2uS / Content Marketing Manager
Who is this course right for?
Job seekers who want to become performance marketers
Juniors who need to organize essential data marketing concepts
Anyone who wants to virtually experience the job of a performance marketer
Anyone who wants to learn how to analyze marketing data
99
Learners
6
Reviews
1
Answers
4.5
Rating
1
Course
게임회사 마케터로 커리어를 시작했습니다. 총 5 곳의 게임회사를 거친 후 지금은 앱스플라이어에서 기업들이 마케팅 데이터 성과 측정 파이프라인을 효과적으로 구축하도록 돕고 있습니다. 쉬는 날에는 모바일 광고 업계 관련 콘텐츠를 만듭니다.
All
19 lectures ∙ (2hr 1min)
Course Materials:
All
6 reviews
4.5
6 reviews
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Average Rating 5.0
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Average Rating 5.0
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5
쇼츠, 릴스와 같은 알짜 강의 잘들었습니다. 아무래도 앱 위주의 퍼포마 관점이여서 웹 위주로 공부했던 저한테는 또 새로운 느낌이었습니다. 인하우스를 준비하는 취준생들에게는 좋은 강의여서 추천드려요 :) P.S. 아무래도 강의 자료에 오타들이 있어서 수정하면 좋을거 같습니다.
권태근님~ 빠르게 완강 해주시고 좋은 리뷰도 남겨주셔서 감사합니다. 수강생 분들이 지루하지 않도록 한 영상 당 최소 2분~최대 12분으로 시청할 수 있도록 기획 했는데 알짜 강의라고 해주셔서 기쁩니다:) CPI 수식은 수정할 예정인데 혹시 다른 오타도 발견 하신게 있을까요? 다시 한번 꼼꼼히 보고 수정 할게요 ^^ (제가 영상수정에 익숙치 않아서 일단 다운로드 강의 자료를 수정하여 올릴 것 같습니다. 피드백 감사합니다) 고맙습니다. 따뜻한 하루 보내세요!
Reviews 1
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Average Rating 5.0
$26.40
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