
Analyzing and predicting marketing data with Excel
groschool
A class on analyzing customer/sales data with Excel, even without R or Python!
初級
Excel, Performance Marketing
This is a lecture on the core concepts of performance marketing prepared for job seekers, job seekers, and non-majors. There is also an assignment prepared to virtually experience the job of performance marketing!📖
Basic knowledge that performance marketers must know
Understanding Advertising KPIs
Understanding Attribution
Thinking data driven
Is performance marketing right for me?
What an 11-year marketer tells you
Everything you need to know about data marketing!
Data-driven marketing
I understand what's important, but...
In the marketer job posting
I don't know the word
Is it full?
Performance marketing
What the heck?
Performance marketer
What exactly is the job?
Don't you get the feeling?
Performance marketer
Would it be okay if it happened?
Is this job really for me?
Whether it suits your aptitude
Don't you want to know?
How much is the annual salary?
Can I receive it?
Performance Marketer's
I'm curious about the annual salary
Aren't you?
As the coronavirus pandemic negatively impacts various industries, “ data-driven ” marketing, which analyzes and utilizes marketing budgets efficiently, has become more important than ever.
Still, information on performance marketing is scarce. Don't worry! We've prepared a comprehensive overview of marketer duties through the "Nekarakubae" job posting, covering essential concepts and practical assignments that allow you to virtually experience the job . We've prepared a comprehensive guide with detailed data and examples.
I've packed this book with honest stories from my 11 years of experience as an office worker, along with my experience managing marketing budgets worth hundreds of billions of won.
When I listen to the stories of people who aspire to be performance marketers, many of them have high expectations for performance marketing, but they often think it looks vaguely interesting.
I started my career as a marketer, worked for eight years, and then transitioned to a CSM role at a foreign company. Based on my experience, I'll share some things you should know.
Performance Marketer Job
Job seekers
Performance Marketing Concept
Juniors who need to organize
Thinking about a job
job seekers
🔔 After taking this course...
This course covers a broad range of topics, from the job description of a performance marketer to the essential fundamentals of marketing. Drawing on actual job postings and my own experience, I present highly specific examples. I've used as many concrete examples and easy-to-understand analogies as possible to ensure even non-marketers can understand.
Performance Marketer's Work Case (Advertising Analysis)
Salary information based on job postings and practitioner information
Analyze advertising KPIs
How did applicant B pass the interview with such limited experience?
Q. Is this a course that non-majors can also take?
Of course! I've explained it using simple examples and visualizations so that even non-experts can understand it.
Q. Is there anything I need to prepare before attending the lecture?
All you need is a curiosity about data-driven marketing. All the basic knowledge needed to understand the course will be covered during the lecture. We've also included time for review through practical assignments and quizzes.
I started my career as a marketer at a gaming company. After working at five gaming companies, I now work at AppsFlyer, helping data and marketing managers effectively build marketing performance measurement pipelines. On my days off, I create content related to the mobile advertising industry.
History
Current AppsFlyer Senior CSM
Former Bagelcode / UA Manager (Head of Marketing)
Former DoubleU Games / Senior UA Manager
Former Netmarble / Senior Marketing Manager (Global Strategy)
Former Neowiz / Marketing Manager
Former Com2uS / Content Marketing Manager
Who is this course right for?
Job seekers who want to become performance marketers
Juniors who need to organize essential data marketing concepts
Anyone who wants to virtually experience the job of a performance marketer
Anyone who wants to learn how to analyze marketing data
98
Learners
6
Reviews
1
Answers
4.5
Rating
1
Course
게임회사 마케터로 커리어를 시작했습니다. 총 5 곳의 게임회사를 거친 후 지금은 앱스플라이어에서 기업들이 마케팅 데이터 성과 측정 파이프라인을 효과적으로 구축하도록 돕고 있습니다. 쉬는 날에는 모바일 광고 업계 관련 콘텐츠를 만듭니다.
All
19 lectures ∙ (2hr 1min)
Course Materials:
All
6 reviews
4.5
6 reviews
Reviews 1
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Average Rating 5.0
Reviews 1
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Average Rating 5.0
Reviews 1
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Average Rating 5.0
5
This was a lecture where I learned a lot of basic and practical knowledge about performance marketing. Thank you!
Thank you for your hard work and for leaving a good review. Have a nice day!
Reviews 2
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Average Rating 5.0
5
I listened to the valuable lectures such as Shorts and Reels. Since it was an app-oriented performance perspective, it felt new to me who studied mainly on the web. I recommend this lecture to job seekers preparing for in-house positions as it is a good lecture :) P.S. There are typos in the lecture materials, so it would be good to correct them.
Mr. Kwon Tae-geun~ Thank you for completing the course quickly and leaving a good review. I planned it so that students would not get bored, so that they could watch it for at least 2 minutes and up to 12 minutes per video, and I am glad that you said it was a valuable lecture :) I plan to revise the CPI formula, but did you find any other typos? I will review it carefully again and revise it ^^ (I am not familiar with video editing, so I think I will revise the downloaded lecture materials and upload them. Thank you for your feedback) Thank you. Have a warm day!
Reviews 1
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Average Rating 5.0
$26.40
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