Can you make a proposal look convincing with AI, but lack the confidence to bring it into the meeting room? A global content strategist with 17 years of experience—who built practical planning expertise at major advertising agencies and global e-commerce companies, and had that expertise validated on a global education platform—will teach you the principles of planning that work in practice and AI workflows, from defining the problem to completing the slides.

Learn the practical planning process of detailed pages, blogs, news articles, and card news marketing content that content marketers must plan in practice through a virtual marketing campaign project.

You can systematically acquire the extensive branding practices from A to Z. You can learn about branding activity strategies such as internal and external branding, as well as in-depth coverage of the detailed elements of brand core, brand verbal, and visual identity that constitute the brand identity.

Learn the basics of digital marketing + the practical aspects of content/performance marketing one by one! This course applies it to planning a virtual digital marketing campaign and acquires the core competencies of a digital marketer, such as digital marketing campaign strategy planning and execution.