Learn how to understand your company's potential customers' purchase journey and drive conversions with personalized messages at each stage. Marketing and sales teams share tips and case studies on how to maximize performance by working together with CRM.

We'll share with you a step-by-step understanding of the lead conversion process for B2B companies, and how to effectively convert traffic into leads and leads into first meetings.

We will show you how to establish a sharp positioning strategy for successful market penetration and the specific methods to execute it through content. We have condensed core strategies that are crucial for tech company growth but surprisingly easy to overlook into a 2-hour session.

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

LinkedIn, the essential channel for B2B marketing. From key information to real-world examples - we'll give you just what you need to get started now!

This is an introductory lecture on the most famous data analysis tool, GA4. This is a practical GA4 course prepared by a current marketer with over 10 years of marketing experience in Korea and abroad. It is a practical lecture that will help anyone from aspiring marketers who dream of becoming (digital) marketers to current business owners and those interested in data analysis to take this lecture and apply it to real-world situations right away.