Is it enough to just search for past exam questions and pass the Google Analytics Individual Qualification (GAIQ)? A certification holds little meaning if you obtain it without knowing how GA4 is actually used in practice or how to query and utilize data. This course focuses on practical application, allowing you to directly examine reports and GA demo accounts, and even set up a demo shopping mall yourself. You will build the skills necessary for the field while solving the latest 2026 GAIQ exam questions.

I will show you how to use Microsoft Clarity to identify problems based on actual user behavior and organize them into actionable insights by connecting filters, segments, funnels, Smart Events, and Custom Tags. I have included the exact methods I use in practice alongside GA4 to quickly pinpoint the causes of churn or low conversion and prioritize improvements. The guide is structured in a flow of "Installation → Analysis → Insight Derivation Process → Advanced Settings," making it easy for beginners to follow. (For those who need it, I have also included sections on a demo shopping mall and basic GA/GTM setup.)

You can learn the core essentials of GA4 (Google Analytics 4) e-commerce setup—which is often too difficult to learn alone just by searching the internet—through hands-on practice. This course is designed so that performance marketers and beginner developers setting up GA4 e-commerce for the first time can easily understand it by practicing step-by-step on a Cafe24 demo shopping mall. Since we delegate the developer's role to ChatGPT during the practice sessions, even marketers, PMs, or planners without professional development knowledge can learn how to set up GA4 e-commerce.

Learn various features of Looker Studio (formerly Google Data Studio) using GA4 demo data. This includes explanations and hands-on practice for Looker Studio's visualization elements. In particular, marketers or planners who are not familiar with SQL can learn easy ways to connect and use BigQuery data with Looker Studio. You can learn methods to create dashboards using Looker Studio.

We introduce ways to utilize GA4 data in BigQuery. Using the GA4 BigQuery demo data from the Google Merchandise Store (https://www.googlemerchandisestore.com/) available publicly in BigQuery, we provide hands-on practice with basic SQL queries and introduce methods for marketers and planners to easily utilize GA4 BigQuery data.

Inflearn's special community for IT beginners, Inflearn Warm-up Club! Participate in studies run directly by knowledge sharers and gain knowledge and insights used in practice 😎

You can learn how to use GA4 in practice by creating core reports for GA4 utilization. You will learn specific examples of which reports to create and how to create them for data analysis. For practical analysis, it also includes instructions on how to install and use Microsoft Clarity, a heatmap tool.