Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.

Seth Godin asks us: The project, business, or service you're creating right now— for whom and what value is it creating? Whether it's marketing or planning, ultimately the core of everything we do lies here. Creating value. Through concise yet practical lectures and workbooks, we'll share methods for creating even greater value.

There are many times when even great products and hard-earned content fail to move people's hearts. In an era where we often lose the essence of marketing while being dragged along by trends and algorithms, Seth Godin asks us: "What change do you want to make?" We invite you to a lecture that revisits the essence of marketing—moving human hearts and actions.