If you are worried about your sales dropping when the promotion 'discount' ends, or if you are worried about your brand image being damaged by frequent discounts, this course will be helpful to everyone who has thought about growth hacking.
You will learn when, why, and how to promote.
You will learn about customer retention and design to create loyal customers.
You will learn about real-world cases, the flow of promotions, and how to use segments (groups).
Promotion experts tell us,
The power of promotions to grow your brand!
✔️ Growth hacking, how do you apply it?
✔️ Isn't it good at running ads?
✔️ They tell me to write data, but where and how?
Rather than giving you the right answer to the question above, we'll work together to find the answer and share insights from those who have experienced trial and error first.
'You need to do growth hacking.'
We need data-driven marketing.
Of course I knew.
However, there are not many places that do data-driven growth hacking properly.
It's not easy to find something that shows how to do it .
Actually, growth hacking is 😢
It is an area where everything intersects, including products (services), marketing, promotions, and data.
It is not easy to apply it if you only know one or look at one field.
But if we have a perspective on a specific area that looks at the whole picture , we can get a sense of where we are weak and where we need to improve.
When we think of promotions, most people think of ‘discounts’.
But the promotions I experienced were,
It's about getting the behavior we want out of our users quickly .
It depends on what kind of behavior you want, whether it's more experience, more purchases, more subscriptions, etc. It's never just a simple discount.
Q. What exactly is a promotion?
Q. What is the specific reason for the promotion?
Q. I think sales will drop after the promotion ends. Is that okay?
🙎🏻 I was surprised once by Joo-hye's lecture that promotions can be done systematically like this, and twice by Yong-hoon's lecture that easily explains the difficult gross methodology.
I think lectures, conferences, and books are just a bit of a shortcut. There are so many great resources out there, many of them free, but it takes too much time to research them all and make them your own. But I'm a huge fan of conferences these days because there are people who share their experiences in such a concise and accessible way. I actually keep seeing payments related to Groschool these days on my payment history. I plan to keep listening whenever they come up! Thank you!!!
🙎🏻♂️ I think I saw Joo-hye's article before, "Achieving Record Sales While Spending Half the Marketing Cost." After seeing her activities at Class 101, I was curious about how she built that process, and I'd love to learn more through this opportunity!
Who is this course right for?
People who need to increase sales immediately
For those who are wondering how to plan and execute promotions
Those who are concerned about sales dropping when the promotional 'discount' ends, or about damage to the brand image due to frequent discounts
Anyone who has ever thought about growth hacking
All
3 lectures ∙ (46min)
All
1 reviews
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