[Marketing Archive] Essential Guide to Writing Press Releases for Media Publicity

This is a foundational course for practitioners at quality management system certified companies, where Korea's top auditor with extensive ISO audit experience has explained ISO 9001:2015 requirements in an easy-to-understand manner.

By inviting a top expert who has worked as a professional interviewer for many years, this content includes the interview process and methods, as well as the fundamental qualities and communication skills interviewers should possess.

This is a course designed to enhance the professional capabilities of planning and budget managers for rational budget planning and efficient budget management. It provides comprehensive budget planning practice through Excel and enables you to master rational budget management techniques by learning various case analyses and corporate budget management models.

The content has been structured to help you become a professional negotiator through practical negotiation skills for successful purchasing. You can improve your purchasing negotiation abilities to perform your role as a company's profit center. Additionally, we provide easy-to-understand explanations of essential knowledge for purchasing personnel, including the definition and types of purchasing contracts, risk analysis by major conditions, response strategies, and contract conclusion methods, all integrated with various practical cases.

The export contract conclusion procedures and key checklist items for each negotiation condition, as well as the purpose of each clause in international English contracts, have been structured by incorporating various case studies. Additionally, we analyze the main conditions of Incoterms 2020 (FOB and CIF conditions) and provide easy-to-understand explanations of trade contracts and risk management strategies, which are the most important aspects of trade transactions.

Understand the core of big data business and provide insights on how to utilize it in marketing strategies in the field.

We will introduce you to each of the 4P strategies that comprise the marketing mix as a method for developing differentiated customer-oriented product value and efficiently and effectively exchanging that developed value with target customers.

We'll share the know-how techniques of successful leaders by combining them with various real-world cases.

The content has been structured to be applicable in practice by integrating the internal audit planning process and audit points for each department in the field with various case studies.

It consists of content such as internal control design evaluation and operating evaluation, and RCM (Risk Control Matrix) case analysis. Through this, you can effectively operate and advance your internal accounting management system.

We provide comprehensive information on all aspects necessary for managing partner companies. The content covers practical knowledge of partner company management, methods for selecting new companies, operational strategies for existing companies, and approaches to delivery and quality management. Through this, we help you systematically manage partner companies and enhance your ability to maintain partnership relationships with collaborating companies.

Learn the correct basic concepts of optimal inventory and master inventory calculation methods through various items that can measure inventory, enabling effective application and implementation of optimal inventory.

This covers the necessity and importance of establishing procurement strategies in response to changes in the business environment, and presents procurement strategy development and implementation methods for successfully pursuing strategic procurement, along with various case studies.

This is a course designed for procurement cost management practitioners aimed at promoting procurement cost management strategies and rationalization, which are core functions of corporate procurement organizations. Through theoretical learning and practical case studies for procurement cost management, you can understand the specific characteristics and management techniques of procurement cost management, and acquire essential basic accounting knowledge for procurement cost management to understand the interconnected relationships.

You can understand the importance of new business development for sustainable corporate growth and establish strategies for discovering and managing new businesses by learning from successful domestic and international cases.

We provide an overview of all areas of business planning work for business planning professionals, and teach the strategic thinking and analytical skills needed for practical work, as well as various practical methodologies.

We help you understand the meaning of research and development and the work characteristics of researchers from technology strategy to projects, and organize and inform you of essential concepts for process utilization methods in research and development and new product development. We also explore the purpose and utilization methods of technology forecasting, and present the concept of promising future technologies and discovery processes by integrating them with various cases.

This course is designed to enhance the project management capabilities of PM and PMO departments, providing step-by-step evaluation and management methods for R&D projects to improve productivity in the research and development sector and achieve successful project goals.

We provide comprehensive concepts of project management and widely used, proven standards and techniques in the industry. We also deliver systematic processes for creating successful results within limited resources and timeframes to those who apply project management techniques to routine field work or contemplate ways to organize and excel at their work.

We help you understand the background and meaning behind the birth of Agile methodology, and inform you about the responsibilities and roles of each participant in Agile methodology. We also present the purpose and specific implementation methods of key practices along with various examples.

This course is for those who want to learn email marketing from scratch.

We'll share with you a step-by-step understanding of the lead conversion process for B2B companies, and how to effectively convert traffic into leads and leads into first meetings.

Marketing starts with a market-oriented mindset. Let's create true customer value that satisfies customer needs by grasping the pulse of rapidly changing market trends through a market-oriented mindset!

Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.