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[Marketing Archive] Essential Guide to Writing Press Releases for Media Publicity

We will teach you promotional strategies, message development, message storytelling, and how to write press releases using the basic structure and six elements of press releases. You can plan and write press releases by expanding the concept of press releases from publicity to content, going beyond the traditional publicity concept.

2 learners are taking this course

Level Beginner

Course period Unlimited

  • kpcre
Marketing Theory
Marketing Theory
Marketing Theory
Marketing Theory

What you will gain after the course

  • Through promotional strategy and media understanding, one can plan media promotion.

  • You can establish a message-centered press release strategy for effective promotion.

  • You can understand how to write press releases by utilizing the press release structure and the 6 essential elements.

  • You can write press releases using storytelling techniques.

Deliver your message like a picture through storytelling press releases!


The purpose of a press release is to deliver a message. The target audience who reads the press release must understand and remember the message. Therefore, press release writers must strategically develop the message, present it clearly and systematically, and express it vividly like a picture.

This course teaches you promotional strategies, message development, message storytelling, and how to write press releases using the basic structure and six elements of press releases. You can plan and write press releases by expanding the concept of press releases from publicity to content, going beyond the traditional publicity concept.


Field-oriented education

  • Through press release practice, you can experience the entire process from discovering press release materials, planning press releases, writing press releases, to analyzing press release effectiveness.

  • You can write press releases utilizing press release structure and storytelling techniques.



Practical core points presentation

  • You can learn by topic through micro-learning focused on core keywords that can be immediately applied in practical work.

Course Outline


  1. Promotional Strategy and Promotional Programs

  2. Understanding Media and Journalists

  3. Understanding Press Releases and Methods for Different Types

  4. Basic Structure and Writing of Press Releases

  5. How to Write the 6 Elements of a Press Release

  6. How to Write Press Release Sentences

  7. Press Release Writing Strategy Using Storytelling

  8. Media PR Strategy in the Online Era

Presenting differentiated content through recruiting specialized professors in promotional marketing

We recruit specialized professors in promotional marketing to provide lectures that carefully select only the core skills required in industrial settings. We have recruited instructors who are highly praised for their in-depth lectures at corporations, public institutions, and universities to present professional and differentiated content.

CEO Kim Tae-wook

Current) CEO of Storyen Co., Ltd.

Current) Full-time Professor of Marketing and Public Relations, Korea Productivity Center

Former) Adjunct Professor at Sungshin Women's University

Former) Orion Group PR Team Manager

Former) ADT Caps Marketing Team Manager



Recommended for
these people

Who is this course right for?

  • Practitioners who are starting new promotional activities or need new media relations techniques

  • Brand managers, marketing managers, and advertising managers who directly manage products

  • Public relations manager responsible for press releases, online media, and social media

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Learners

108

Reviews

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Answers

4.7

Rating

192

Courses

As an affiliate of the Korea Productivity Center established in 1987, we provide essential job training for employees of corporations and public institutions.

We have developed job-duty-task-based educational content to strengthen practical skills, based on the actual 'work' that occurs in real corporate business environments.

Experience job training on a whole new level!

Homepage : https://www.kpcice.or.kr

Curriculum

All

24 lectures ∙ (3hr 48min)

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$69.30

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