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Practical Housing Development and Sales Marketing Operations

It is structured to provide a comprehensive overview of the key practical processes across the entire housing development business, from understanding the concept of housing through land acquisition, location and legal analysis, project feasibility review, sales marketing, completion, and settlement.

1 learners are taking this course

Level Beginner

Course period Unlimited

Financial Technology
Financial Technology
Financial Technology
Financial Technology

What you will gain after the course

  • You can understand the characteristics of each type of housing, the step-by-step procedures for implementing housing development projects, and the key checkpoints.

  • We can develop a precise business feasibility plan based on site analysis, legal and permitting reviews, and financial analysis.

  • Risks in housing development projects can be managed through stable financing, land contracts, and construction agreements.

  • Can establish effective sales and marketing strategies that reflect market trends and complete the closing process from move-in through settlement and management.

Cultivate comprehensive and systematic practical skills in handling income tax systems by type of income!


Amid the rapidly changing real estate market environment, housing development projects hinge on systematic financial analysis and meticulous permitting and financing strategies, which determine the success or failure of the project.

This course is designed to provide a comprehensive overview of the key practical processes involved in housing development projects, from understanding the concept of housing to land acquisition, location and legal analysis, project feasibility reviews, sales marketing, completion, and final settlement.

Beyond simply conveying concepts, the course takes an in-depth look at major practical issues frequently encountered in the field, including land contracts and project financing (PF) agreements, risk management, and the latest sales and marketing techniques. This helps you proactively address risks at each stage of a housing development project and develop optimal, practical project execution capabilities to increase the likelihood of success.



Field-Oriented Training

  • Gain a comprehensive overview of the practical aspects of the entire housing development process, from site acquisition to permits, financing, sales, and occupancy management.

  • We develop practical capabilities to proactively address real-world issues and risks at each stage, while analyzing key topics such as feasibility analysis and permitting reviews through practical case studies.



Key practical points

  • You can learn by topic through microlearning centered on key terms that can be used immediately in practice.

Course Contents

  1. Concepts and Types of Housing

  2. How to Proceed with a Housing Development Project

  3. Housing Development Project Implementation Procedures

  4. Methods of Securing Land

  5. Land Analysis (1): Location Survey and Sales Feasibility Analysis

  6. Land Analysis (2): Legal Research and Permitting Analysis

  7. Establishment of a Business Plan

  8. Feasibility Review of the Project

  9. Business implementation methods and agreements

  10. Financing and Land Contracts

  11. Permit approval process

  12. Construction (Commencement and Completion)

  13. Sales Marketing

  14. Move-in, settlement, and management


Presenting differentiated content through the engagement of expert instructors in the real estate development field

We have engaged a tax accounting expert instructor to provide courses featuring only the essential skills required in the field. We have invited instructors who have received excellent reviews for their in-depth lectures at corporations, public institutions, universities, and other organizations, offering professional and differentiated content.

Professor Lee Jong-gyu

Currently, Professor at Hanyang University Graduate School of Real Estate Convergence

Currently) Adjunct Professor at Sejong University Graduate School of Industry

Currently, an adjunct professor at Dankook University’s Graduate School of Public Policy and Management

[Publications]

Understanding Real Estate Development Projects, General Theory of Housing, Real Estate Economics, Real Estate Marketing, etc.

Recommended for
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Who is this course right for?

  • A representative of a real estate development company responsible for planning and carrying out housing development, project implementation, urban renewal projects, and related work

  • Professionals at financial institutions and investment firms responsible for reviewing housing project investments, project financing (PF), and financial feasibility analyses.

  • Professionals in real estate-related fields, such as construction companies, appraisal firms, and sales agencies.

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As an affiliate of the Korea Productivity Center established in 1987, we provide essential job training for employees of corporations and public institutions.

We have developed job-duty-task-based educational content to strengthen practical skills, based on the actual 'work' that occurs in real corporate business environments.

Experience job training on a whole new level!

Homepage : https://www.kpcice.or.kr

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Curriculum

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29 lectures ∙ (7hr 7min)

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