강의

멘토링

커뮤니티

Business & Marketing

/

Marketing & PR

[Marketing Archive] Big Data-Driven Marketing Strategy

Understand the core of big data business and provide insights on how to utilize it in marketing strategies in the field.

1 learners are taking this course

Level Beginner

Course period Unlimited

  • kpcre
Marketing Theory
Marketing Theory
Big Data
Big Data
Marketing Theory
Marketing Theory
Big Data
Big Data

What you will gain after the course

  • You can understand the marketing value of big data.

  • You can master methods for exploring marketing insights based on big data analysis.

  • You can understand effective methods for marketing data analysis and interpretation.

Big Data Analysis Guide for Effective Marketing Insight Enhancement!


Big data, which has become essential for corporate marketing activities, requires not only analysis but more importantly, interpretation.

This course provides insights into understanding the core of big data business and how to utilize it in marketing strategies in the field. We will cover understanding the basics of big data, the utility and examples of big data business applications, the correlation between big data and SNS, and establishing marketing strategies that leverage big data. Through this, you will understand the practical definition and current utilization status of big data, and based on this, you will be able to diagnose and establish plans for introducing and managing big data operations in your company.


Field-centered education

  • This provides an opportunity to explore case-based marketing activities utilizing big data through data analysis and interpretation, and to establish strategic opportunities for integrating these approaches into your own company.

  • We help you gain practical understanding of big data marketing through various industry-specific use cases.



Presenting key points focused on practical application

  • You can learn by topic through micro-learning focused on core keywords that can be immediately applied in practical work.

Course Outline


  1. Understanding Big Data Marketing

  2. Data Analysis Design

  3. Trend Analysis and Insight Generation

  4. Data Collection Strategy

  5. Customer Opinion Analysis Strategy

  6. Advertising Performance Data Analysis and Interpretation

  7. Data Interpretation Approach

  8. Data Visualization Strategy

Presenting differentiated content through recruiting specialized big data marketing instructors

We recruit specialized big data marketing instructors to provide lectures featuring only the core skills required in industrial settings. We have secured instructors who are highly praised for their in-depth lectures at corporations, public institutions, and universities to present professional and differentiated content.


CEO Shin Do-yong

Current) CEO of Widecore Co., Ltd.

Current) Director at MyCelebs (AI Application Group)

Former) Strategic Planning Team Leader at The Mining Company, Daum Soft

Former) eMnet Strategic Planning Team Leader

Former) Head of N2B Strategic Planning Office

Former) McKinsey Digital Marketing External Expert

Former) Coleman Research Group Expert


Recommended for
these people

Who is this course right for?

  • Marketing, PR, and Communications Department Manager

  • Marketing manager with a strong interest in big data utilization

  • Marketing practitioners and decision-makers who want to establish marketing strategies using big data and conduct effective performance analysis

Hello
This is

747

Learners

108

Reviews

9

Answers

4.7

Rating

192

Courses

As an affiliate of the Korea Productivity Center established in 1987, we provide essential job training for employees of corporations and public institutions.

We have developed job-duty-task-based educational content to strengthen practical skills, based on the actual 'work' that occurs in real corporate business environments.

Experience job training on a whole new level!

Homepage : https://www.kpcice.or.kr

Curriculum

All

20 lectures ∙ (4hr 28min)

Published: 
Last updated: 

Reviews

Not enough reviews.
Please write a valuable review that helps everyone!

$69.30

kpcre's other courses

Check out other courses by the instructor!

Similar courses

Explore other courses in the same field!