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Digital Marketing Basic Course for Non-Majors and Job Seekers

Complete the basics of digital marketing for absolute beginners, non-majors, and job seekers. This is a guide lecture that provides key points to help you see the big picture and provides milestones for those new to digital marketing. Listen now!

(4.9) 45 reviews

370 learners

  • Grace Shin
3시간 만에 완강할 수 있는 강의 ⏰
Digital Marketing

Reviews from Early Learners

What you will gain after the course

  • Digital Marketing Fundamentals

  • Data and Performance Measurement

  • Google Analytics + GTM

  • Digital Marketing Practice Application

  • Digital Marketer Job Introduction + Employment Tips

Become a competitive digital marketer,
Learn the basics of digital marketing from Grace, a 9-year digital marketer!

 

Introduction to various fields/channels within digital marketing, collection, analysis, and utilization of data needed to achieve performance.
And, job introduction for job seekers/job changers, a digital marketer's daily routine, qualifications, and even how to prepare!
Digital marketing fundamentals that will make you a competitive, knowledgeable candidate!

If you want to learn properly from the beginning and become a digital marketer who not only gets a job but also achieves excellent results after getting a job!
Take your first step with this course!

 

 

 

✔ Benefits of this class

  • A valuable knowledge gained from nine years of trial and error and experience.
  • Complete basic concepts in a short period of time with one-day online classes
  • A sweet combination of theory and practical knowledge

(*Please note that this course does not cover practical knowledge related to the platform.)

 

✔ Cumulative students 100+ & Course satisfaction 8.9+

Q. Would you recommend the Digital Marketing Fundamentals course to a friend or colleague?

A. Highly recommended!

 

 

✔ People like this will like it!

  • Those who wish to work in digital marketing
  • Employees who want to move to the digital marketing field
  • Junior Digital Marketer
  • Anyone, even non-majors, who are interested in digital marketing!

 

 

✔ Curriculum

[Part 1]
1. What is digital marketing? - Digital marketing, what is it?
2. Marketing Mix - How should I mix it so that it gets said that it is a good mix?
3. Customer Journey and Funnel – Where are you now?
4. Data collection, analysis, and utilization - Answer. Correct. Data
5. Performance Measurement and KPIs - How is it going?
6. SPA - Three Key Points to Remember
+Appendix: Applying What You’ve Learned
+Appendix: Google Analytics>M Concept Principles

[Part 2]
#DimaLife1: Agency vs. In-House
#DimaLife2: A peek into Dima's daily life
#Dima's World: Understanding the Job
#DreamSpec: Skills needed to become Dima
#HoneySupplement: 3 Things You Should Start Doing Right Now
#Honey Appendix 2: Digital Marketing Terminology Summary

 

✔ Sweet benefits for students

 

  • Digital Marketing Glossary PDF
  • Lecture Slides PDF
  • List of Certifications & Recommended Courses (included in the above material)
  • Invitation to student ONLY community chat room
  • Discount on Performance Essential Courses ( see Roadmap page )
  • Customer Journey Map Template
  • Content Calendar Template
  • Brand Story Kit
  • Target Persona Template

 

 

✔ Course Roadmap

 

A roadmap to becoming a 'digital marketing expert'!

 

 


❤️ Subscribe to DIGIOCEAN channel


Introducing the knowledge sharer ✒️

Grace Shin

  • Current) Global Digital Marketing Director at US tech company
  • Current) CEO of Digiocean , a digital marketing content platform & community
  • Former) Senior Digital Marketing Manager (Europe & Asia Pacific) at US Tech Company
  • Former Senior Digital Marketing Strategist, The First Group (UAE)
  • Former) Zhejiang Dahua Technology Co., Ltd. (UAE), Digital Marketing Manager
  • Former) One Agency (South Africa), Marketing Manager
  • Former) Jeil Planning, Sochi Olympics Sports Marketing Team
  • Former Third Age, Planning Team Member
  • Graduated from Manchester University, UK, MBA / Graduated from Hongik University, Department of English Literature

Portfolio

We plan and operate global campaigns targeting customers from various countries around the world in over 10 languages through comprehensive digital marketing channels such as websites, SEO, performance marketing, social media, CRM, and email marketing . Based on our expertise in technology and data, we have been developing integrated digital marketing strategies and providing coaching for various companies.

Recommended for
these people

Who is this course right for?

  • Non-majors interested in digital marketing

  • Digital Marketer Job Seeker

  • Digital Marketing Job Seeker

Hello
This is

470

Learners

31

Reviews

34

Answers

4.7

Rating

6

Courses

미국 IT 테크 기업에서 글로벌 디지털마케팅을 총괄로 일하고 있는 그레이스입니다. 러시아, 남아프리카공화국, 중국, 아랍에미리트 등 다양한 나라에서 경험을 쌓은 후, 현재 영국에서 현업 디지털마케터로 활동 중입니다. 2020년 마케팅 콘텐츠/커뮤니티 플랫폼 '디지오션'을 창업하여 운영중이기도 합니다.

약력

  • 현) 미국 테크기업, 글로벌 디맨드 제너레이션 디렉터

  • 전) Medallia, 유럽/아태 지역 디지털마케팅 디렉터

  • 전) The First Group (UAE), 시니어 디지털마케팅 전략가

  • 전) 浙江大华技术公司 (UAE), 디지털마케팅 매니저

  • 전) One Agency (남아공), 마케팅 매니저

  • 전) 제일기획, 소치올림픽 스포츠마케팅팀

  • 전) 서드에이지, 기획팀 사원

  • - 영국 맨체스터 대학교 MBA / 홍익대학교 영문학과 졸업

채널

Curriculum

All

23 lectures ∙ (2hr 19min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

45 reviews

4.9

45 reviews

  • zxc86701440님의 프로필 이미지
    zxc86701440

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    I am a student in a department related to digital media. There are some parts that I learned in my major, and the rest are expanded content, so I listened to it with interest. First, this lecture is not too specialized and doesn't make you feel dizzy. Second, it doesn't just skim through the basics and leave you confused. It is a lecture that maintains a great balance. Although the lecture is less than 3 hours long, I felt that the teacher put a lot of effort into the content.  ✔The lecture slide PDF is visually clean ✔The teacher's voice is clear ✔It is moderately detailed and moderately fast, so it is not boring, but it is not poor either These three strengths alone made the lecture worth the tuition. Since it is a lifetime pass, they said they will also update the lectures, so I will come back later to review.

    • graceshin
      Instructor

      Such a touching course review😭 Thanks to your praise and support, we will continue to create better lectures in the future! We will notify you through a notice when new content is updated, so let's talk again then❤️ Thank you so much for your valuable course review!🥰

  • tomgo122984님의 프로필 이미지
    tomgo122984

    Reviews 2

    Average Rating 5.0

    5

    100% enrolled

    As a non-marketing major, I looked up various materials and classes while preparing for digital marketing, and this was the best class! The concepts were explained clearly and were easy to understand! I highly recommend this class to anyone who is concerned about digital marketing!!

    • graceshin
      Instructor

      The best class🌷 Thank you so much for your sincere review!❤️

  • windsjin님의 프로필 이미지
    windsjin

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    I liked that it was easy for beginners to understand the specialized field and focused on the essential parts. I especially liked that the appendix was not just an appendix but was full of the essentials, so it was very useful.

    • graceshin
      Instructor

      The appendix is not an appendix, it's the real meat💛 Thank you so much for your valuable course reviews❤️ I'm always amazed when our students write their course reviews in such a perfect way👍🏻

  • yuribos55383님의 프로필 이미지
    yuribos55383

    Reviews 2

    Average Rating 5.0

    5

    100% enrolled

    It was a great lecture!

    • graceshin
      Instructor

      Thank you so much for your valuable review❤️

  • learnfordigital님의 프로필 이미지
    learnfordigital

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    Thank you for generously sharing your practical guide and materials...ㅠㅠ It was a lecture that was well worth it, and I found a solid place to study marketing. Thank you.

    • graceshin
      Instructor

      Garam! Thank you so much for your valuable review❤️ I will make better lectures with your compliments🌱

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