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Marketing & PR

Facebook and Instagram Advertising Using Data - Basics

A basic guide to Facebook and Instagram advertising written by a developer studying marketing.

(4.7) 25 reviews

959 learners

Level Beginner

Course period Unlimited

  • liferacer
Digital Marketing
Digital Marketing
Facebook Ads
Facebook Ads
Digital Marketing
Digital Marketing
Facebook Ads
Facebook Ads

Reviews from Early Learners

Reviews from Early Learners

4.7

5.0

미진

100% enrolled

Okay, good, good

5.0

ㄱ서호룡

100% enrolled

Thank you for the good information. I will take a look.

5.0

시원한 고등어

100% enrolled

I've read the brief information carefully.

What you will gain after the course

  • Find out why Facebook and Instagram collect your personal information

  • You can understand the basic principles of Facebook and Instagram advertising.

A developer who didn't know anything about marketing studied various materials,
I've included content that I consider "essential"! 💪

With a limited budget
Attracting maximum customers 🙋‍♂️

Hello, I'm Liferacer, a book-reading entrepreneur. For the past year, I've worked as an engineer at a data-driven consulting firm. During this time, I've learned how to collect and utilize data across the entire business, from social media marketing to customer purchasing flows. Currently, I'm preparing to start my own business, experimenting with various business ventures, including running a smart store and building a website.

However, during that process, "promoting my product and brand" felt quite daunting. I only knew how to collect data, but I had no knowledge of marketing. So, I read over 20 marketing-related books and studied columns and YouTube videos. Afterwards, I invested my budget in my own products and gained experience through social media marketing. As a one-person business, I had no choice but to invest in small advertising budgets, but I was able to see data showing gradual improvement in performance .

E-book for beginners

Anyone who's involved in budget-based marketing likely shares the same concerns as I do: "Attracting as many customers as possible with a limited budget." Budget-based advertising typically collects data like "cost per OO" and executes marketing with goals like "Achieving OO metrics by OO." For example, what if the ad above said, "Let's make the cost of attracting one person to the landing page 200 won?"

[AS-IS]

Current landing page view cost: 500 won
When advertising was executed with a budget of 100,000 won,
It will be possible to bring in 200 new customers.

[TO-BE]

If the target landing page view cost is 200 won ,
How many customers can you bring in with a budget of 100,000 won: 500

'How can we attract consumers much better?'
The answer to this question, of course, is to provide good content and experiences.

So what should we consider when providing 'good content and experiences'?
Among the things I learned while studying these contents,
By combining what is considered basic with ‘data’,
I've decided to write an e-book for beginners.


Facebook & Instagram
Introducing the Advertising Basics 📔


Since it is a book that deals with data and marketing,
Is there any content that is difficult to understand from a beginner's perspective?
I tried to organize the content by replacing it with relatively easy language.


To these people
It will help 😎

Immature work
absolute beginner marketer

I want to learn more
solo entrepreneur

Facebook, Instagram
For those who are starting to study marketing


Check out the table of contents 📚

The content is concise and contained within about 20 pages.



Introducing the Knowledge Sharer ✒️

Hello, I am Liferacer, a businessman who reads books.
I am a young man who lives to 'help people do great things' :)

History

Recommended for
these people

Who is this course right for?

  • For those who are new to Facebook and Instagram advertising

  • Anyone who wants to learn the basics of Facebook and Instagram advertising

Hello
This is

1,240

Learners

65

Reviews

1

Answers

4.7

Rating

3

Courses

Hello, I'm Life Racer.
I love helping people do more exceptional work.
With the goal of living a free and fun life, I am collecting tools of titans.

Curriculum

All

5 lectures

Published: 
Last updated: 

Reviews

All

25 reviews

4.7

25 reviews

  • loveyol28744님의 프로필 이미지
    loveyol28744

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    Okay, good, good

    • tjghfyd7559님의 프로필 이미지
      tjghfyd7559

      Reviews 1

      Average Rating 5.0

      5

      100% enrolled

      Thank you for the good information. I will take a look.

      • dearlife19882597님의 프로필 이미지
        dearlife19882597

        Reviews 2

        Average Rating 5.0

        5

        100% enrolled

        I've read the brief information carefully.

        • mtext016176님의 프로필 이미지
          mtext016176

          Reviews 1

          Average Rating 5.0

          5

          100% enrolled

          Sounds good.

          • dbdudwn25330님의 프로필 이미지
            dbdudwn25330

            Reviews 1

            Average Rating 5.0

            5

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            Free

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