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Everything you need to know about data-driven digital/performance marketing from a 14-year marketer

This is a basic/introductory course on digital marketing. It covers how to design digital marketing based on data and various practical cases. It contains stories and content that I want to share from my 14 years of experience in various fields of marketing, from digital marketing agencies to in-house marketers at large corporations. It is recommended for those who want to understand digital marketing in general.

(4.8) 수강평 20개

강의소개.상단개요.수강생.short

난이도 입문

수강기한 무제한

Digital Marketing
Digital Marketing
GA4
GA4
Google Tag Manager
Google Tag Manager
Google Sheets
Google Sheets
Performance Marketing
Performance Marketing
Digital Marketing
Digital Marketing
GA4
GA4
Google Tag Manager
Google Tag Manager
Google Sheets
Google Sheets
Performance Marketing
Performance Marketing

먼저 경험한 수강생들의 후기

먼저 경험한 수강생들의 후기

4.8

5.0

염형균

35% 수강 후 작성

I know this person!! Is he from SK Planet? We've worked together a few times and he's really sincere and hardworking. Who would've thought I'd see him here!! I don't usually leave comments, but this is an overwhelmingly helpful video!! I'm a marketer, and I organized the report the way you gave me and it's so great.. You organized difficult technical terms all at once, and you even made it possible to download the valuable website summary on one page, so I got a great deal. ㅠㅠ Thank you so much. I'm not a traditional marketer, so I was struggling with the concepts, but this was a lecture that helped me understand the overall flow and trends~~ I'm learning a lot from watching the video! But he speaks a little slowly, so I'm watching it at 1.5x speed ㅋㅋㅋ ^^ Thank you~

5.0

totoro0674

9% 수강 후 작성

Recommended for in-house marketers. You can review the AtoZ of digital marketing in a short period of time~ From concepts to real cases in a short period of time!!

5.0

uming

100% 수강 후 작성

This course is really great! There are so many great tips that even the salespeople don't tell you, so I've gotten off work much earlier. I started with the basics of marketing and learned dashboards that can be applied right away in my work. In repetitive tasks, I used to spend a lot of time just copying and pasting numbers, but after learning Google Spreadsheet query statements, my work has become much easier. Thanks to that, I have more free time! After taking the course, I also got a GA4 certificate, and I'm applying the marketing dashboard I created myself to my work, so it's very convenient and useful. I definitely want to take intermediate and advanced courses in the future!

강의상세_배울수있는것_타이틀

  • Digital Marketing

  • Performance Marketing

  • GA4+GTM+UTM data driven environment construction

  • Major domestic paid media outlets (Meta, Google, Naver, Kakao)

  • Marketing Dashboard (Google Sheets, Rooker Studio, Tableau)

  • Marketing data analysis (SQL, Google BigQuery, Python Pandas)

  • Marketers and Generation AI, Crawling Automation

  • Marketer's Career Management/Bookmark




Things to note before taking the course

Learning Materials

  • We provide more than 448 pages of slides.

  • We've put together a list of marketer favorite AI sites.

  • We provide marketing dashboard samples, code, and various practical materials.


Pre-game knowledge and precautions

  • I've tried to explain things as simply as possible so that even those new to digital marketing can understand. No prior knowledge is required; simply watching the lectures and following the practical exercises will be even more helpful.

  • Questions about the lecture will be answered upon confirmation. If you have any questions, please contact us through the "Daily Growth" KakaoTalk channel. (*Daily Growth KakaoTalk Channel ->)

  • If you would like to organize what you have learned and post it on your blog, please indicate the address of this lecture and the source!

강의소개.콘텐츠.추천문구

학습 대상은 누구일까요?

  • Junior marketers & startup marketers with 1~3 years of digital marketing experience

  • Digital Marketer Job Seeker

  • Non-marketing majors / SMB CEOs who want to learn digital marketing

강의소개.지공자소개

270

수강생

20

수강평

12

답변

4.8

강의 평점

1

강의_one

I am a digital marketer with 14 years of experience. I have worked in both digital marketing agencies and as an in-house digital marketer.

I am highly interested in digital marketing and productivity tools, and I enjoy solving brand challenges through digital marketing.

I am currently taking on various challenges.

Go to LinkedIn >

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전체

34개 ∙ (강의상세_런타임_시간 강의상세_런타임_분)

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수강평

전체

20개

4.8

20개의 수강평

  • yum47002535님의 프로필 이미지
    yum47002535

    수강평 1

    평균 평점 5.0

    5

    35% 수강 후 작성

    I know this person!! Is he from SK Planet? We've worked together a few times and he's really sincere and hardworking. Who would've thought I'd see him here!! I don't usually leave comments, but this is an overwhelmingly helpful video!! I'm a marketer, and I organized the report the way you gave me and it's so great.. You organized difficult technical terms all at once, and you even made it possible to download the valuable website summary on one page, so I got a great deal. ㅠㅠ Thank you so much. I'm not a traditional marketer, so I was struggling with the concepts, but this was a lecture that helped me understand the overall flow and trends~~ I'm learning a lot from watching the video! But he speaks a little slowly, so I'm watching it at 1.5x speed ㅋㅋㅋ ^^ Thank you~

    • uming님의 프로필 이미지
      uming

      수강평 1

      평균 평점 5.0

      5

      100% 수강 후 작성

      This course is really great! There are so many great tips that even the salespeople don't tell you, so I've gotten off work much earlier. I started with the basics of marketing and learned dashboards that can be applied right away in my work. In repetitive tasks, I used to spend a lot of time just copying and pasting numbers, but after learning Google Spreadsheet query statements, my work has become much easier. Thanks to that, I have more free time! After taking the course, I also got a GA4 certificate, and I'm applying the marketing dashboard I created myself to my work, so it's very convenient and useful. I definitely want to take intermediate and advanced courses in the future!

      • totoro06749750님의 프로필 이미지
        totoro06749750

        수강평 1

        평균 평점 5.0

        5

        9% 수강 후 작성

        Recommended for in-house marketers. You can review the AtoZ of digital marketing in a short period of time~ From concepts to real cases in a short period of time!!

        • lida011995764님의 프로필 이미지
          lida011995764

          수강평 1

          평균 평점 5.0

          5

          74% 수강 후 작성

          I am an in-house marketer with 8 years of experience struggling without a shooter. I have been doing performance marketing on other platforms for over 7 years, mainly on Meta or KakaoTalk, so I know the basic marketing concepts, but I have no knowledge of Google ga4, which is the most basic of SEO optimization, and the major flow of digital marketing is not organized into one. This is a lecture that I highly recommend to anyone who wants to grasp the major flow and pulse of work, whether they are junior or mid-level. It feels like the knowledge that was scattered in pieces like notes is being organized into one piece of paper. The Loas calculation formula and marketing tools/reference sites are also shared, which is very helpful for my work. This is a lecture that is like the basics/concepts of basic mathematics that I want to keep for the rest of my life. Don't hesitate and pay right away! [Recommended for these people] ✔️ A mid-level employee who has enough years of service but feels uneasy/anxious because he/she has learned practical skills in a rudimentary manner and feels like he/she has not learned/has not properly learned something ✔️ A junior employee who was suddenly assigned to do digital marketing after joining the company ✔️ A new manager who is curious about what the main tasks are and how to manage goals in order to distribute the marketing team's work

          • aaaaaaaa님의 프로필 이미지
            aaaaaaaa

            수강평 1

            평균 평점 5.0

            5

            35% 수강 후 작성

            It was the perfect curriculum and level of difficulty to build and organize the basics of digital marketing! The content was organized with a focus on practice from the perspective of a marketing practitioner, and the explanations through demos were very helpful. (I really like the detailed guide from A to Z on tag installation. >,<) I highly recommend this as an onboarding class for those who want to grow as a marketer. I learned a lot~

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