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Everything you need to know about data-driven digital/performance marketing from a 14-year marketer

This is a basic/introductory course on digital marketing. It covers how to design digital marketing based on data and various practical cases. It contains stories and content that I want to share from my 14 years of experience in various fields of marketing, from digital marketing agencies to in-house marketers at large corporations. It is recommended for those who want to understand digital marketing in general.

(4.8) 23 reviews

338 learners

Level Beginner

Course period Unlimited

Digital Marketing
Digital Marketing
GA4
GA4
Google Tag Manager
Google Tag Manager
Google Sheets
Google Sheets
Performance Marketing
Performance Marketing
Digital Marketing
Digital Marketing
GA4
GA4
Google Tag Manager
Google Tag Manager
Google Sheets
Google Sheets
Performance Marketing
Performance Marketing

Reviews from Early Learners

4.8

5.0

염형균

35% enrolled

I know this person!! Is he from SK Planet? We've worked together a few times and he's really sincere and hardworking. Who would've thought I'd see him here!! I don't usually leave comments, but this is an overwhelmingly helpful video!! I'm a marketer, and I organized the report the way you gave me and it's so great.. You organized difficult technical terms all at once, and you even made it possible to download the valuable website summary on one page, so I got a great deal. ㅠㅠ Thank you so much. I'm not a traditional marketer, so I was struggling with the concepts, but this was a lecture that helped me understand the overall flow and trends~~ I'm learning a lot from watching the video! But he speaks a little slowly, so I'm watching it at 1.5x speed ㅋㅋㅋ ^^ Thank you~

5.0

totoro0674

9% enrolled

Recommended for in-house marketers. You can review the AtoZ of digital marketing in a short period of time~ From concepts to real cases in a short period of time!!

5.0

uming

100% enrolled

This course is really great! There are so many great tips that even the salespeople don't tell you, so I've gotten off work much earlier. I started with the basics of marketing and learned dashboards that can be applied right away in my work. In repetitive tasks, I used to spend a lot of time just copying and pasting numbers, but after learning Google Spreadsheet query statements, my work has become much easier. Thanks to that, I have more free time! After taking the course, I also got a GA4 certificate, and I'm applying the marketing dashboard I created myself to my work, so it's very convenient and useful. I definitely want to take intermediate and advanced courses in the future!

What you will gain after the course

  • Digital Marketing

  • Performance Marketing

  • GA4+GTM+UTM data driven environment construction

  • Major domestic paid media outlets (Meta, Google, Naver, Kakao)

  • Marketing Dashboard (Google Sheets, Rooker Studio, Tableau)

  • Marketing data analysis (SQL, Google BigQuery, Python Pandas)

  • Marketers and Generation AI, Crawling Automation

  • Marketer's Career Management/Bookmark




Things to note before taking the course

Learning Materials

  • We provide more than 448 pages of slides.

  • We've put together a list of marketer favorite AI sites.

  • We provide marketing dashboard samples, code, and various practical materials.


Pre-game knowledge and precautions

  • I've tried to explain things as simply as possible so that even those new to digital marketing can understand. No prior knowledge is required; simply watching the lectures and following the practical exercises will be even more helpful.

  • Questions about the lecture will be answered upon confirmation. If you have any questions, please contact us through the "Daily Growth" KakaoTalk channel. (*Daily Growth KakaoTalk Channel ->)

  • If you would like to organize what you have learned and post it on your blog, please indicate the address of this lecture and the source!

Recommended for
these people

Who is this course right for?

  • Junior marketers & startup marketers with 1~3 years of digital marketing experience

  • Digital Marketer Job Seeker

  • Non-marketing majors / SMB CEOs who want to learn digital marketing

Hello
This is dailygrowth

Inflearn Verified

981

Learners

55

Reviews

31

Answers

4.9

Rating

3

Courses

I am a digital marketer with 14 years of experience. I have worked in both digital marketing agencies and as an in-house digital marketer.

I am highly interested in digital marketing and productivity tools, and I enjoy solving brand challenges through digital marketing.

I am currently taking on various challenges.

Go to LinkedIn >

More

Curriculum

All

34 lectures ∙ (7hr 11min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

23 reviews

4.8

23 reviews

  • anythinggoes101님의 프로필 이미지
    anythinggoes101

    Reviews 2

    ∙

    Average Rating 5.0

    5

    100% enrolled

    I took this course a long time ago, but I realized I never left a review. When I first started this course, I was a college student and job seeker just beginning to prepare for a career in marketing. Now, I’ve become a new employee who just started working at the large corporation of my dreams!! I’m even in charge of social/digital marketing, which perfectly aligns with the theme of this lecture. During my interview, I was told, 'You don't seem like a rookie; you sound like someone who has worked a lot,' and I believe this lecture played a huge part in me passing 🥰 First of all, at the time, I was a humanities major and a non-specialist who didn't know much about marketing, especially digital or performance marketing. My activities were mainly focused on content marketing and creative planning. You could say I was starting from almost zero base. The difficulty level was perfect for beginners. It felt like taking an "Introduction to Digital Marketing" course haha. In the course overview, the instructor mentioned that the goal was to help students see the big picture of marketing, and thanks to that, I was able to outline what a digital marketer actually does. As a non-major, I didn't even know what abbreviations like ROAS or AARRR meant, but it was so easy to understand because the instructor explained everything step-by-step, starting from concepts like frameworks and KPI metrics. I especially loved how the media section was broken down by platforms like Meta, Google, and Naver, and that there were various hands-on exercises! From a job seeker's perspective, it was difficult to know exactly what happens in the field and what competencies companies wanted from me. However, because this lecture taught the A to Z of digital marketing step-by-step, I was able to draw a big picture of "Oh, so that's the kind of work I'll be doing once I join!" which helped me immensely in setting the direction for my job search. Even now, while I'm working at my job, I find myself looking back at what I studied here as if it were my own personal guidebook. This is such a high-quality lecture, and I recommend it to anyone who wants to start a career as a digital marketer💕🙌

    • dailygrowth
      Instructor

      It is so rewarding to hear that this lecture was even a little bit of help as you go to a wonderful place to pursue your dreams!! Thank you for the review!!

  • uming님의 프로필 이미지
    uming

    Reviews 1

    ∙

    Average Rating 5.0

    5

    100% enrolled

    This course is really great! There are so many great tips that even the salespeople don't tell you, so I've gotten off work much earlier. I started with the basics of marketing and learned dashboards that can be applied right away in my work. In repetitive tasks, I used to spend a lot of time just copying and pasting numbers, but after learning Google Spreadsheet query statements, my work has become much easier. Thanks to that, I have more free time! After taking the course, I also got a GA4 certificate, and I'm applying the marketing dashboard I created myself to my work, so it's very convenient and useful. I definitely want to take intermediate and advanced courses in the future!

    • aaaaaaaa님의 프로필 이미지
      aaaaaaaa

      Reviews 2

      ∙

      Average Rating 5.0

      5

      35% enrolled

      It was the perfect curriculum and level of difficulty to build and organize the basics of digital marketing! The content was organized with a focus on practice from the perspective of a marketing practitioner, and the explanations through demos were very helpful. (I really like the detailed guide from A to Z on tag installation. >,<) I highly recommend this as an onboarding class for those who want to grow as a marketer. I learned a lot~

      • yum47002535님의 프로필 이미지
        yum47002535

        Reviews 1

        ∙

        Average Rating 5.0

        5

        35% enrolled

        I know this person!! Is he from SK Planet? We've worked together a few times and he's really sincere and hardworking. Who would've thought I'd see him here!! I don't usually leave comments, but this is an overwhelmingly helpful video!! I'm a marketer, and I organized the report the way you gave me and it's so great.. You organized difficult technical terms all at once, and you even made it possible to download the valuable website summary on one page, so I got a great deal. ㅠㅠ Thank you so much. I'm not a traditional marketer, so I was struggling with the concepts, but this was a lecture that helped me understand the overall flow and trends~~ I'm learning a lot from watching the video! But he speaks a little slowly, so I'm watching it at 1.5x speed ㅋㅋㅋ ^^ Thank you~

        • totoro06749750님의 프로필 이미지
          totoro06749750

          Reviews 1

          ∙

          Average Rating 5.0

          5

          9% enrolled

          Recommended for in-house marketers. You can review the AtoZ of digital marketing in a short period of time~ From concepts to real cases in a short period of time!!

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