Everything you need to know about data-driven digital/performance marketing from a 14-year marketer

I know this person!! Is he from SK Planet? We've worked together a few times and he's really sincere and hardworking. Who would've thought I'd see him here!! I don't usually leave comments, but this is an overwhelmingly helpful video!! I'm a marketer, and I organized the report the way you gave me and it's so great.. You organized difficult technical terms all at once, and you even made it possible to download the valuable website summary on one page, so I got a great deal. ㅠㅠ Thank you so much. I'm not a traditional marketer, so I was struggling with the concepts, but this was a lecture that helped me understand the overall flow and trends~~ I'm learning a lot from watching the video! But he speaks a little slowly, so I'm watching it at 1.5x speed ㅋㅋㅋ ^^ Thank you~

Recommended for in-house marketers. You can review the AtoZ of digital marketing in a short period of time~ From concepts to real cases in a short period of time!!

This course is really great! There are so many great tips that even the salespeople don't tell you, so I've gotten off work much earlier. I started with the basics of marketing and learned dashboards that can be applied right away in my work. In repetitive tasks, I used to spend a lot of time just copying and pasting numbers, but after learning Google Spreadsheet query statements, my work has become much easier. Thanks to that, I have more free time! After taking the course, I also got a GA4 certificate, and I'm applying the marketing dashboard I created myself to my work, so it's very convenient and useful. I definitely want to take intermediate and advanced courses in the future!

It was the perfect curriculum and level of difficulty to build and organize the basics of digital marketing! The content was organized with a focus on practice from the perspective of a marketing practitioner, and the explanations through demos were very helpful. (I really like the detailed guide from A to Z on tag installation. >,<) I highly recommend this as an onboarding class for those who want to grow as a marketer. I learned a lot~

I am an in-house marketer with 8 years of experience struggling without a shooter. I have been doing performance marketing on other platforms for over 7 years, mainly on Meta or KakaoTalk, so I know the basic marketing concepts, but I have no knowledge of Google ga4, which is the most basic of SEO optimization, and the major flow of digital marketing is not organized into one. This is a lecture that I highly recommend to anyone who wants to grasp the major flow and pulse of work, whether they are junior or mid-level. It feels like the knowledge that was scattered in pieces like notes is being organized into one piece of paper. The Loas calculation formula and marketing tools/reference sites are also shared, which is very helpful for my work. This is a lecture that is like the basics/concepts of basic mathematics that I want to keep for the rest of my life. Don't hesitate and pay right away! [Recommended for these people] ✔️ A mid-level employee who has enough years of service but feels uneasy/anxious because he/she has learned practical skills in a rudimentary manner and feels like he/she has not learned/has not properly learned something ✔️ A junior employee who was suddenly assigned to do digital marketing after joining the company ✔️ A new manager who is curious about what the main tasks are and how to manage goals in order to distribute the marketing team's work

You can learn the basics so solidly that you might as well call it an introduction to digital marketing. It covers everything from what marketing is, how to build your capabilities, and how to manage your career, so if you dream of becoming a marketer or are considering taking the challenge, I highly recommend taking this course.

Very good lecture!! It is the best lecture with the right balance of theory and practice.

I took this course a long time ago, but I realized I never left a review. When I first started this course, I was a college student and job seeker just beginning to prepare for a career in marketing. Now, I’ve become a new employee who just started working at the large corporation of my dreams!! I’m even in charge of social/digital marketing, which perfectly aligns with the theme of this lecture. During my interview, I was told, 'You don't seem like a rookie; you sound like someone who has worked a lot,' and I believe this lecture played a huge part in me passing 🥰 First of all, at the time, I was a humanities major and a non-specialist who didn't know much about marketing, especially digital or performance marketing. My activities were mainly focused on content marketing and creative planning. You could say I was starting from almost zero base. The difficulty level was perfect for beginners. It felt like taking an "Introduction to Digital Marketing" course haha. In the course overview, the instructor mentioned that the goal was to help students see the big picture of marketing, and thanks to that, I was able to outline what a digital marketer actually does. As a non-major, I didn't even know what abbreviations like ROAS or AARRR meant, but it was so easy to understand because the instructor explained everything step-by-step, starting from concepts like frameworks and KPI metrics. I especially loved how the media section was broken down by platforms like Meta, Google, and Naver, and that there were various hands-on exercises! From a job seeker's perspective, it was difficult to know exactly what happens in the field and what competencies companies wanted from me. However, because this lecture taught the A to Z of digital marketing step-by-step, I was able to draw a big picture of "Oh, so that's the kind of work I'll be doing once I join!" which helped me immensely in setting the direction for my job search. Even now, while I'm working at my job, I find myself looking back at what I studied here as if it were my own personal guidebook. This is such a high-quality lecture, and I recommend it to anyone who wants to start a career as a digital marketer💕🙌