This is the process of providing a better experience to customers and designing a performance marketing campaign by utilizing UA and GA4, digital analysis tools that are effective in understanding customer needs and behavior patterns.
89 learners
Level Beginner
Course period Unlimited
Reviews from Early Learners
5.0
gudwh705
It was good
5.0
hjiyoung9764
It's easy to understand because we'll go through GA4, the core of data marketing, in a hands-on manner!
5.0
헌집줄게새집다오
I think this is something you absolutely must know to survive as a marketer in today's world. I think more people should see this.
Provides a summary of key digital marketing concepts and terms
Explains the principles of UA and GA4's user interface and information structure
Introduction to various digital analysis tools including Naver Analytics
Establish a performance marketing strategy to prevent customer churn and increase purchase conversion rates
Become a data marketer in just 3 hours and 50 minutes!
Anyone can easily analyze data.
🧮 Explosive sales growth , the secret lies in data marketing !
- Did you come here after seeing an ad on our website ? Or through a search ?
- If you came here after seeing an advertisement , which channel's advertisement was the most effective ?
- If you came here through a search , what keywords did you use ?
- How many customers who added products to their shopping carts purchased the products ?
- If you don't buy, why not ?
- The answer that can solve these problems at once is < Data Marketing > .
- In the digital age , understanding customer needs and behavioral patterns is essential to drive customer final purchasing behavior and maximize ROI .
So , I prepared a lecture that will allow anyone to easily analyze data using customer data analysis tools .
Unlike other lectures , the existing Google Analytics UA , the newly updated GA4 ,
And we have included Naver Analytics so that you can utilize the analysis tools as needed and according to the situation .
Starting with understanding the User Interface of Google Analytics, dimensions and metrics for interpreting reports ,
You can learn the core functions of analysis tools that can be applied directly to digital marketing practices .
Furthermore , you can utilize digital analytics tools more effectively through the latest UA and GA4 recommendation guides provided in the lecture .
You can derive the latest insights for making the best business decisions .
👍 Recommended for these people
- Those who want to do data-based marketing rather than marketing based on intuition without data.
- A planner who wants to design attractive products / services
- Entrepreneurs / self-employed people who need customer analysis using data
- Those who want to increase their side income through data-driven decision-making
- Anyone considering a career change to digital marketer
👀 Course Features
No more nomadic marketing lectures !
We've got everything you need for marketing .
1. Master marketing analysis tools
Marketing analytics tools aren't limited to Google Analytics (GA) . Unlike other courses ,
We have configured it so that you can utilize analysis tools according to your needs and situations, including not only Google Analytics (GA) , but also Universal Analytics (UA) and Naver Analytics .
This course helps you analyze data according to your purpose by taking advantage of the strengths of each analysis tool .
2. Complete conquest in one day
You can master data marketing in just 3 hours and 50 minutes .
I have included only the content that can be applied directly to practice .
This is a compact lecture optimized for those who want to start data marketing right away, and is structured so that anyone who is starting for the first time can understand and utilize it .
3. Complete conquest up to GA4
This course is based on GA4 , the latest version of GA . Based on the differences between the existing UA and the latest GA4 , we compare analysis methods and provide utilization strategies . We practice each basic and custom report and find the " right fit for me " report that can be applied immediately to practice. You can learn how to analyze data and create reports .
🏆 After taking the Data Marketing Introduction Bootcamp,
If you take Maso Campus' <Data Marketing Introduction Bootcamp> course ,
You can learn everything about marketing that you can use right now .
- From acquiring customer data through tracking codes to data analysis capabilities utilizing customer data analysis tools.
- Solid fundamental capabilities in data analysis through strategic data acquired and analyzed based on traffic.
- Develop performance marketing strategy capabilities, including funnel analysis and improved marketing campaign effectiveness, through hands-on qualitative analysis using coal settings.
One data marketing introductory bootcamp,
You can level up to be a data marketer in just 3 hours and 50 minutes !
📚 What you'll learn
💬 Expected Questions Q&A
Q. Is prior knowledge of Excel or data analysis required ?
A. You don't need any . This course is explained in detail and friendly enough for even non-majors and absolute Excel beginners to easily follow . So don't worry, just take the course . After listening to the lecture, you'll be able to properly analyze data with Excel !
Q. I'm a beginner with no prior experience using data analysis tools . Will I have any difficulties taking the course ?
A. Not at all . For beginners with no prior experience using data analysis tools or prior knowledge, we'll explain everything from the basics, step by step ! The course is based on a variety of easy-to-understand examples , making it perfect for marketing beginners !
Q. Are there any requirements or prerequisites for taking the course ?
A. Since this is a hands-on course, we recommend preparing a dual monitor or a spare device to separate the lecture and practice screens . Furthermore, since the practical training will be conducted on a Windows OS , we recommend taking the course in a Windows environment .
Q. I am a complete beginner in data analysis and have never even tried coding . Is it possible for me ?
A. Of course, you can . In this course, we will mainly use Excel, which is commonly used , rather than complex coding, to develop data analysis skills .
✒ Introducing the knowledge sharer ️
Please check before taking the class ! ✔️
- Since this is a hands-on course, we recommend bringing a dual monitor or a spare device to separate the lecture and practice screens . Furthermore, since the practical training will be conducted on a Windows OS , we recommend taking the course on a Windows environment .
- Lecture notes and practice files are available in the Textbook Download Center section of # 20 .
Who is this course right for?
Marketers who want to capture the hearts of their customers based on data
Those who dream of joining a marketing job/changing jobs/re-skilling/talent transformation
People who want to maximize sales in their personal business/side business
Anyone interested in marketing with data, not feelings
Anyone who wants to start marketing
Need to know before starting?
Knowledge of marketing is helpful, but not required.
No prior knowledge of data analysis is required.
Since this is a lecture with practical training, we recommend using dual monitors or an extra device to separate the lecture and practical screens.
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2. Time-Saving Curriculum that respects the time and effort of participants
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