강의

멘토링

커뮤니티

Business & Marketing

/

Marketing & PR

Advertising is over! Digital content marketing strategies that captivate your customers

Kyobo Bookstore, Yes24 Marketing Field Bestseller Author Direct Lecture! Digital Marketing Practical Strategy from Global Franchise Marketing Head, Verified by More than 18,000 Practitioners

(5.0) 1 reviews

63 learners

Level Basic

Course period Unlimited

  • Gray Lee
Contents Marketing
Contents Marketing
Digital Marketing
Digital Marketing
Contents Marketing
Contents Marketing
Digital Marketing
Digital Marketing

What you will gain after the course

  • 01. Practical strategic know-how of a global franchise marketing head

  • 02. A practical application guide based on the content completed through numerous lectures and actual cases

  • 03. An explanation that even those new to marketing can easily understand.

Uncommon content marketing lecture,
Now that you've found it, grab it! 🥰

Content: The Secret Weapon of the Marketing War 📑

Fierce competition, limited budgets. The answer is content marketing.

How many ads do we see each day? It's no exaggeration to say we're surrounded by ads 24 hours a day, except when we're asleep. The competition in advertising and marketing is fierce. However, consumers, exhausted by the sheer number of ads, are increasingly turning away from them. In this advertising and marketing war, if you want to exceed expectations with a limited budget , you need content marketing that continuously increases customer engagement.

From content materials designed to pique customer interest and curiosity, to marketing strategies that allow them to experience your brand's content firsthand, to content copy that captures people's attention and storytelling guides that inspire sharing! Start your content marketing journey, one that generates marketing results through sustained engagement.


Lecture Features ✨

#1.
Marketing Head's
Practical strategy know-how

This course isn't just a compilation of theories presented in books. The instructor delivers proven, practical knowledge, proven through thorough experience . You'll learn know-how developed through diverse experiences in fields ranging from education, commerce, and finance.

#2.
Based on real cases
Practical Application Guide

I've experienced the struggles you've felt in countless lectures, and I've tried to capture that experience in this course. I'll deliver content you can immediately apply in your work .

#3.
Even for beginners in marketing
Easy-to-understand explanation

Marketing should be accessible to everyone. That's why we've done our best to provide the easiest and most comprehensive explanations possible, making it easy for you to understand and learn. There are no difficult terms or concepts, so even those new to marketing can take the course.


I recommend this to these people 🙋‍♀️

Ongoing with limited budget
Want to create marketing results ?
startup

The ambiguity of content marketing
Difficult due to lack of direction and materials
hands-on worker

Synergy with performance marketing
I want to create a high ROAS
marketer


A word from a knowledge sharer 💁

Skill and teaching ability are two different things. Teaching and conveying something to someone requires even more thought and effort, as the other person's perspective is even more crucial. If I hadn't put in that much thought and effort, I wouldn't have received such a high evaluation.

Since its inception in 2017, over 18,695 students have taken the course, both online and offline. Based on our statistics, over 200 companies and educational institutions have enrolled students. For corporate professionals, this course provides a foundation for understanding digital marketing and developing practical operational skills. For startups and self-employed individuals, it provides expertise directly linked to sales.

Student's affiliated company


Recommended for
these people

Who is this course right for?

  • 01. Startups that want to create continuous marketing results with a limited budget

  • 02. Practitioners struggling due to unclear direction of content marketing and lack of materials

  • 03. Marketers who want to create higher ROAS through synergy with performance marketing

Hello
This is

173

Learners

14

Reviews

7

Answers

4.9

Rating

2

Courses

Starting my career as a digital marketer, I have worked at a strategic consulting firm and a startup before overseeing domestic marketing for a global franchise. Throughout my career, I have handled a wide range of responsibilities, including content planning, service planning, performance marketing, and content marketing. Currently, I am in charge of data-driven digital marketing strategy planning. Since launching my first lecture in 2017, I have reached over 18,695 students across online and offline platforms, with students coming from more than 200 different companies and educational institutions. I also provide marketing strategy consulting and mentoring for various companies across all industries.

[Key Experience] Telecommunications Company, Business Analyst Lotte Card, CRM Analysis and Campaign Strategy Planning Kyobo Lifeplanet Insurance, Digital Marketing Analysis and Planning Wall Street Institute Korea,

[Key Experience]

  • Telecommunications Company, Business Analyst

  • Lotte Card, CRM Analysis and Campaign Strategy Planning

  • Kyobo Lifeplanet Insurance, Digital Marketing Analysis and Planning

  • Wall Street Institute Korea, Head of Marketing

  • Pinetree Company, Content Marketing Team Leader

  • ST Unitas, Youngdangi Product and Service Strategic Planning

  • Hackers Education Group, Civil Service Digital Marketing Planning

[Marketing Education and Lecture History] Naver Connect Foundation, Digital Marketing Boostcamp Kyobo Life, Youth Gagok Digital Marketing Bootcamp Megastudy, It's Real Time S

[Marketing Education and Lecture History]

  • NAVER Connect Foundation, Digital Marketing Boostcamp

  • Kyobo Life Insurance, Youth Gagok Digital Marketing Bootcamp

  • Megastudy, It's Real Time Startup Basecamp

  • KT, IT Human Resources Development Center

  • POSCO, POSCO Startup Incubating School

  • KOTRA, KOTRA Academy

  • Ministry of Culture, Sports and Tourism-Korea Creative Content Agency

  • Korea Productivity Center, Tourism Venture

  • Korea Tourism Organization

  • Korea Management Association

  • Seoul Fintech Lab

  • PlayD

  • Skill#

  • JW Plastic Surgery Korea

  • Seoul National University Startup Support Foundation

  • Korea University Campus Town

  • Sogang University Startup Support Group

  • Dongguk University Startup Support Foundation

  • Konkuk University Entrepreneurship Support Foundation

  • Kookmin University Startup Support Foundation

  • Kangwon National University Startup Support Foundation

  • Sungshin Women's University Campus Startup Foundation

  • Smilegate Orange Farm

  • Gyeonggi Center for Creative Economy & Innovation

  • Gangwon Creative Economy & Innovation Center

  • Ulsan Center for Creative Economy & Innovation

  • Siheung City Hall Young CEO Nurturing Project

  • Siheung Women's Resources Development Center

  • Incheon Women's Resources Development Center

  • Korea Polytechnic University Human Resources Development Institute

  • Ministry of SMEs and Startups Smart Venture Campus

  • Twosun Campus

[Consulting History] SOMESING, IR Strategy Consulting 8percent, Content Marketing Strategy Build Block, Content Marketing Strategy Wonderface, Digital Marketing Strategy Car Friends, Digital Marketing Strategy

[Consulting Experience]

  • Sommsing, IR Strategy Consulting

  • 8퍼센트, Content Marketing Strategy

  • Build Block, content marketing strategy

  • Wonderface, Digital Marketing Strategy

  • Car Friends, Digital Marketing Strategy

  • On-go, Product Planning & Marketing Strategy

  • Coactus, Digital Marketing Strategy

  • Purplus, Digital Marketing Strategy

  • Hyundai Medi, Digital Marketing Strategy

  • Modak, Digital Marketing Strategy

  • Paran Makers, Digital Marketing Strategy

  • A-Zero Rent-a-Car, Digital Marketing Strategy

  • Paper Tiger, Digital Marketing Strategy

  • Topolog, Digital Marketing Strategy

  • Storm Study, Digital Marketing Strategy

  • Gozknock ENT, Digital Marketing Strategy

  • K-Blossom, Digital Marketing Strategy

  • E-Square Company, Digital Marketing Strategy

  • Soobak Lab, Digital Marketing Strategy

  • Major Map, Digital Marketing Strategy

  • Connect Value, Digital Marketing Strategy

  • Wellsguide (My Muffler), Content Marketing Strategy

  • GoonLife, Business Plan and Digital Marketing Strategy

  • We2D, Digital Marketing Strategy

  • Mohiro Sports, Business Plan and Marketing Strategy

Curriculum

All

17 lectures ∙ (1hr 42min)

Published: 
Last updated: 

Reviews

All

1 reviews

5.0

1 reviews

  • 열심인 올빼미님의 프로필 이미지
    열심인 올빼미

    Reviews 4

    Average Rating 5.0

    5

    100% enrolled

    This was a great lecture that pointed out the fundamental reasons for content marketing, which had previously felt abstract, and customer contact points that should not be missed in practice!

    $42.90

    Gray Lee's other courses

    Check out other courses by the instructor!

    Similar courses

    Explore other courses in the same field!