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This is the process of providing a better experience to customers and designing a performance marketing campaign by utilizing UA and GA4, digital analysis tools that are effective in understanding customer needs and behavior patterns.

masocampus

[GA4-equipped] Data Marketing Introductory Bootcamp

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Google Analytics

Performance Marketing

Digital Marketing

00. Introduction to Data Marketing

01. Marketing and Digital Log

02. Introduction to digital analysis tools

03. Start Data Marketing

04. Securing basic services for data marketing

05. Start data marketing using Naver Analytics

06. GA's Evolution and UA

07. Introduction to Data Marketing Using UA

08. GA's Evolution Process and GA4

09. GA4 Application Guide

10. UA-based data marketing

11. Data analysis to support ROI marketing

12. Universal Analytics Basic

13. Universal Analytics Characteristics and Utilization Methods

14. Data Analysis Report Structure

15. Digital Marketing Campaign Performance Analysis

16. Universal Analytics Practical Application Strategy

17. Data Marketing Practice Analysis

18. Comparison of UA and GA4

19. Introduction to data marketing using GA4

20. Textbook Download Center