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The Real SEO Fundamentals to Latest AI Applications That Marketers Need to Know
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From a data analyst's perspective, I'd like to share a story about how I solved a problem I encountered in marketing.

You can find out what data driven marketing is all about.
We'll also tell you about the pitfalls that marketers often fall into when looking at data, and the criteria they need to set.
Here's an example of data-driven marketing.
What a current data analyst says
The secret to data-driven marketing!
✔️ Growth hacking, how do you apply it?
✔️ Isn't it good at running ads?
✔️ They tell me to write data, but where and how?
Rather than giving you the right answer to the question above, we'll work together to find the answer and share insights from those who have experienced trial and error first.
'You need to do growth hacking.'
We need data-driven marketing.
Of course I knew.
However, there are not many places that do data-driven growth hacking properly.
It's not easy to find something that shows how to do it .
Actually, growth hacking is 😢
It is an area where everything intersects, including products (services), marketing, promotions, and data.
It is not easy to apply it if you only know one or look at one field.
But if we have a perspective that looks at a specific area as a whole, we can get a sense of where we are weak and where we need to improve.

I'm very interested in using data to solve problems in services and businesses.
We took the first step toward becoming a 'data-flowing organization' by creating a growth team at My Real Trip.
From a data analyst's perspective, I'd like to share my experience solving a marketing problem.
Q. There's a lot of talk about using data in marketing, but I don't see many places actually using it.
Q. Can we use data to do more with the current performance marketing approach of finding optimal materials?
Q. Can we use data to do more with the current performance marketing approach of finding optimal materials?




🙎🏻 I've known Seunghwa since his lectures on data-flowing organizations, but now he's covering both growth and performance!! I think this lecture will resonate differently with different audiences. For those who have no experience and are complete beginners, it'll be a great experience, and for those with experience in performance, content, and brand marketing, it was a great lecture to help them advance to the next level or to understand what steps they might be missing. Thank you so much!
🙎🏻♂️ These are people I've often heard about from people around me, but I can't believe I can see them all in one place... Wow! I went to the conference Seunghwa attended, and there was really nothing he didn't teach me about data x marketing, from the pitfalls that marketers often fall into to the standards for viewing data and building a marketing data pipeline!
Who is this course right for?
Growth Hacking, How to Apply It?
Aren't you running the ads well?
They want me to write data, but where and how?
All
4 lectures ∙ (46min)
All
1 reviews
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