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Data Driven Marketing Insights

From a data analyst's perspective, I'd like to share a story about how I solved a problem I encountered in marketing.

(3.0) 1 reviews

24 learners

  • groschool
Growth Hacking
Performance Marketing

What you will gain after the course

  • You can find out what data driven marketing is all about.

  • We'll also tell you about the pitfalls that marketers often fall into when looking at data, and the criteria they need to set.

  • Here's an example of data-driven marketing.

What a current data analyst says
The secret to data-driven marketing!

Growth Hacking: Why Do We Need It?

✔️ Growth hacking, how do you apply it?
✔️ Isn't it good at running ads?
✔️ They tell me to write data, but where and how?

In this growth hacking lecture,

Rather than giving you the right answer to the question above, we'll work together to find the answer and share insights from those who have experienced trial and error first.

'You need to do growth hacking.'
We need data-driven marketing.
Of course I knew.

However, there are not many places that do data-driven growth hacking properly.
It's not easy to find something that shows how to do it .

Actually, growth hacking is 😢
It is an area where everything intersects, including products (services), marketing, promotions, and data.
It is not easy to apply it if you only know one or look at one field.

But if we have a perspective that looks at a specific area as a whole, we can get a sense of where we are weak and where we need to improve.

Mr. Yang Seung-hwa
Introducing.

  • I am currently the head of Grosssil at My Real Trip.
  • I have experience in various positions, including UX Researcher, Service Planner, Product Manager, Data Analyst, and Marketer.
  • I believe that if you can ask good questions, you can somehow find answers.

Hello, this is Yang Seung-hwa 🙂

I'm very interested in using data to solve problems in services and businesses.
We took the first step toward becoming a 'data-flowing organization' by creating a growth team at My Real Trip.
From a data analyst's perspective, I'd like to share my experience solving a marketing problem.

With Yang Seung-hwa
Interview Questions

Q. There's a lot of talk about using data in marketing, but I don't see many places actually using it.
Q. Can we use data to do more with the current performance marketing approach of finding optimal materials?
Q. Can we use data to do more with the current performance marketing approach of finding optimal materials?

Go see the interview answers 🎤


This kind of story
I can hear it.

  • You can find out what data-driven marketing is all about.
  • We'll also tell you about the pitfalls marketers often fall into when looking at data, and the criteria they should establish.
  • Here are some examples of data-driven marketing.

People like this would like to hear this.

  • People who say they need to use data in marketing but don't know what it is.
  • For those of you who are not sure if I am seeing the data correctly
  • For those who want to apply data across marketing
  • And, this lecture will be helpful to anyone who has ever thought about growth hacking.

Lecture materials
Let me show you a little bit. 👀


Previous Student Reviews 💬

🙎🏻 I've known Seunghwa since his lectures on data-flowing organizations, but now he's covering both growth and performance!! I think this lecture will resonate differently with different audiences. For those who have no experience and are complete beginners, it'll be a great experience, and for those with experience in performance, content, and brand marketing, it was a great lecture to help them advance to the next level or to understand what steps they might be missing. Thank you so much!

🙎🏻‍♂️ These are people I've often heard about from people around me, but I can't believe I can see them all in one place... Wow! I went to the conference Seunghwa attended, and there was really nothing he didn't teach me about data x marketing, from the pitfalls that marketers often fall into to the standards for viewing data and building a marketing data pipeline!

Don't miss this opportunity to look at marketing from a data perspective! 😊

Recommended for
these people

Who is this course right for?

  • Growth Hacking, How to Apply It?

  • Aren't you running the ads well?

  • They want me to write data, but where and how?

Hello
This is

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Learners

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Answers

4.7

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Curriculum

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4 lectures ∙ (46min)

Published: 
Last updated: 

Reviews

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1 reviews

3.0

1 reviews

  • agilelabs님의 프로필 이미지
    agilelabs

    Reviews 3

    Average Rating 4.0

    3

    100% enrolled

    Overall, it was a lecture that made me think about various things. However, I feel that it was a bit disappointing that there was no methodology for applying it to practice.

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