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Data Analysis Using Microsoft Clarity: Easier Than GA4 (2026)

I will show you how to use Microsoft Clarity to identify problems based on actual user behavior and organize them into actionable insights by connecting filters, segments, funnels, Smart Events, and Custom Tags. I have included the exact methods I use in practice alongside GA4 to quickly pinpoint the causes of churn or low conversion and prioritize improvements. The guide is structured in a flow of "Installation → Analysis → Insight Derivation Process → Advanced Settings," making it easy for beginners to follow. (For those who need it, I have also included sections on a demo shopping mall and basic GA/GTM setup.)

(5.0) 4 reviews

26 learners

Level Beginner

Course period Unlimited

Google Analytics
Google Analytics
UX Research
UX Research
data-analysis
data-analysis
Data literacy
Data literacy
GA4
GA4
Google Analytics
Google Analytics
UX Research
UX Research
data-analysis
data-analysis
Data literacy
Data literacy
GA4
GA4

Reviews from Early Learners

Reviews from Early Learners

5.0

5.0

kitlshee

100% enrolled

I watched the free webinar and even took the course, and there are many parts I can actually apply, so I think it will be very helpful.

5.0

makretit

100% enrolled

It was good that you explained it easily and well.

5.0

sunsun1234

31% enrolled

It's well organized for practical use in real work, so it seems very useful. It's also nice that there's a demo account so I can see it directly. I'm planning to install and try it out for my upcoming project. Thank you for the great lecture.

What you will gain after the course

  • Master the core features of Clarity at a level that can be applied immediately to practical work.

  • The ability to isolate and analyze "problem users" using filters and segments.

  • Securing 'supporting evidence (videos/heatmaps)' to persuade teams and customers.

  • How to find the "WHY" that GA4 numbers alone can't show using Clarity

  • How to easily capture 'desired actions' as events with Smart Event

  • The design capability to record "the criteria I want to see" as data using Custom Tags.

  • A 3-step process for turning insights into action items

Microsoft Clarity, capable of analyzing user click heatmaps and behavior recordings

Understand user behavior through session recordings

Identify user behavior such as clicks and scrolls


Easy data analysis with
Microsoft Clarity, a free-for-life software!
phần mềm miễn phí trọn đời!

Gain immediately actionable insights based on actual user behavior.

See users' actual behavior firsthand with Clarity through recordings and heatmaps.

Identify the root causes of churn and low conversion rates, and secure powerful evidence to persuade your team and clients, thereby developing
data-driven, definitive problem-solving skills..


There are many things you can discover immediately once data is collected after a simple installation.
User clicks, scrolls, session recordings, and AI analysis—now solve it all easily with Microsoft Clarity!


The most practical course available!

Don't miss the free webinars held every Saturday morning!
(Free webinars are announced via the 'Student KakaoTalk Chatroom')


Student KakaoTalk Chatroom:
https://open.kakao.com/o/gEz1aqPc


Microsoft Clarity, easier than GA4
Learn data analysis methods based on actual user behavior.

Intuitive data analysis through clicks, scrolls, and recordings of customer behavior

From Microsoft Clarity installation to filters, segments, funnels, Smart Events, and Custom Tags,
you will master in-depth analysis skills to uncover the 'WHY' behind the numbers in GA4.

We explain the analysis process so you can understand and follow along, from easy analysis and setup using Microsoft Clarity to utilizing filters and segments
for detailed insight analysis.


Beyond simple installation and basic analysis, we will establish a practical process to identify the root causes of drop-offs and conversion declines,
and derive actionable improvement priorities.

We explain in detail how Microsoft utilizes funnels and how to classify traffic to identify customer intent,
and provide a guide so you can set it up yourself through a test shopping mall.


From basic GA/GTM setup to deriving insights using Clarity and advanced analysis with Copilot,
you will systematically learn the entire process and strengthen your practical skills.

We provide guidance on how to easily set up complex GTM (Google Tag Manager) configurations using templates, and teach you how to summarize customer insights in one go using Copilot.

Discovering actionable insights
with Clarity

Section 1 - Setting up the demo shopping mall for practice and basic GA/GTM configuration (Only for those who need it)

In this section, we will guide you through creating a demo shopping mall account for practice and effectively setting up Google Analytics 4 (GA4) and Google Tag Manager (GTM). You will learn how to configure the basic environment for installing GA4 tags.

Section 2 - Microsoft Clarity Installation and Basic Analysis Usage

We will cover the installation process of Microsoft Clarity in detail and learn basic utilization methods that can be immediately applied to actual website analysis. You will learn how to construct initial analysis scenarios using filter and comparison functions.

Section 3 - Detailed Analysis Techniques Based on Filters and Segments

You will learn in-depth methods for setting up and analyzing filters and segments based on various elements such as user information, behavior, labels, and URL paths. In particular, it includes practical exercises on specific settings for analyzing payment drop-outs.

Section 4 - Analysis Design Using Funnels and Smart Events

This course helps you understand funnel settings and scenario learning for user flow analysis, as well as the Smart Event feature for effectively managing automatic and custom events. It includes hands-on practice for detailed event configuration using Custom Tag settings and Smart Events.

Section 5 - Clarity-based Conversion Analysis and Insight Extraction Process

We emphasize the importance of conversion settings as a key element for effective analysis and learn a three-step process for connecting analytical insights into concrete action items. We also cover how to set up session insight analysis using Copilot.

Section 6 - Additional Settings for Advanced Analysis and GA4 Integration

Learn about understanding and practicing API events, as well as how to set up API events and Custom Tags using tag templates. Additionally, you will master the use of e-commerce event setup templates and how to check session recording URL data in GA4.

Where are users clicking the most?

You can check this through the click heatmap and even watch recorded videos of the clicking users' behavior.
You can also get insights immediately by quickly viewing just these videos with AI.


How far down the page do users scroll?
Which parts are they interested in?

With the Scroll Heatmap, you can see what percentage of users reach a specific point, and the Attention feature allows you to intuitively identify the areas users are interested in through color coding.


What kind of actions are users taking here?

You can understand user intent by watching recordings of their actual behavior.
Through the built-in Copilot, you can immediately identify the behavior patterns and insights of many users.

Are you feeling overwhelmed and unsure where to start with website analysis?
This course was created specifically for people like you.


✔️ Marketers, planners, and analysts who are curious about the 'Why' behind user behavior that GA4 couldn't reveal

  • Those who found it difficult to identify the root causes of churn or low conversion rates by relying solely on GA4 data

  • Those who want to identify problems by directly observing user behavior

  • Those who want to derive persuasive improvement plans based on data

✔️ Practitioners who have adopted Clarity but are struggling because they don't know how to analyze the data

  • Those who felt lost on how to utilize core features such as filters, segments, and funnels after installing Clarity.

  • Those who want to analyze actual user experience through heatmaps and session recording videos

  • Those who want to gain deeper analytical insights by integrating GA4 and Clarity.

✔️ Those who want to gain actionable insights for improving website performance in a short period of time

  • Those who want to quickly diagnose the causes of drop-offs in key sections such as landing pages, product detail pages, and payment funnels

  • Those who want to accurately track specific user behaviors through Smart Event and Custom Tag design

  • Those who want to turn analysis results into actionable items through a 3-step process


Stop wasting time on vague guesses.
Listen to the real voices of your users with Microsoft Clarity and become an expert who innovatively improves website performance.

Notes before taking the course


Practice Environment

  • We recommend following along with the practice exercises while watching the lecture in a dual-monitor environment.

  • For some advanced features, you will understand them faster if you have experience installing GA4 and GTM.

  • You can practice on your personal PC, and no separate software installation is required.

Prerequisite Knowledge and Precautions

  • Since this is a recording of a webinar, the audio may not be smooth, and some parts of the editing may feel awkward.

  • There are some explanations regarding GA4 and GTM, but it is sufficient to understand just the content covered in the lecture.

  • Before taking the course, it will be helpful for the hands-on practice if you create GA4 and GTM accounts and complete the basic setup in advance.
    (Section 1 provides instructions so you can follow along by clicking through.)

  • Course materials are not provided, but the lectures are available indefinitely, so you can watch them at any time.

Learning Materials

  • It includes information on the demo shopping mall for practice and a guide for basic GA/GTM setup.

  • You can refer to the Microsoft Clarity demo video materials.


Recommended for
these people

Who is this course right for?

  • Those who want to quickly identify the causes of drop-offs in landing pages, product detail pages, and payment/application funnels.

  • Those who have introduced Clarity but feel overwhelmed and unsure where or how to start their analysis.

  • Marketers, planners, and analysts who use GA4 but want to find the "reason" from a UX/CRO perspective.

  • Planners/Performance Marketers who need website analysis

Need to know before starting?

  • Prerequisites: None (Beginners who are new to Clarity are also welcome to take the course)

  • Much easier if you have: Experience using GA4 or GTM "at least once"

Hello
This is GA4 Guide

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Answers

4.9

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Courses

I am a 16-year veteran marketer in charge of online marketing and a Google Analytics instructor.

I started teaching because I remember what it was like learning Google Analytics on my own, starting from scratch and hitting wall after wall.

Now, I am teaching classes at an academy every week.

There is something I tell my students every time.

I tell them that if you only learn Google Analytics briefly, you will end up wasting even more time later on trying to find answers when you encounter things in practice that you haven't learned.

If you invest some time in learning it at the beginning, you can save a lot of time later that would otherwise be spent asking around for help.

It is a difficult task, but it is better to invest some time in learning when you first start.

It will save you a lot of time later on that would otherwise be spent asking around. It's a difficult task, but it's better to invest some time to learn it when you first start.

It will save you a lot of time later on that would otherwise be spent asking around. It's a difficult task, but it's better to invest some time to learn it when you first start.

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Curriculum

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33 lectures ∙ (6hr 57min)

Published: 
Last updated: 

Reviews

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4 reviews

5.0

4 reviews

  • qstrike6272님의 프로필 이미지
    qstrike6272

    Reviews 7

    Average Rating 5.0

    5

    100% enrolled

    It was good that you explained it easily and well.

    • asdfasdfasdfasdfasdf님의 프로필 이미지
      asdfasdfasdfasdfasdf

      Reviews 4

      Average Rating 5.0

      5

      31% enrolled

      It's well organized for practical use in real work, so it seems very useful. It's also nice that there's a demo account so I can see it directly. I'm planning to install and try it out for my upcoming project. Thank you for the great lecture.

      • koonbus80936273님의 프로필 이미지
        koonbus80936273

        Reviews 5

        Average Rating 5.0

        5

        100% enrolled

        I watched the free webinar and even took the course, and there are many parts I can actually apply, so I think it will be very helpful.

        • empriel5450님의 프로필 이미지
          empriel5450

          Reviews 6

          Average Rating 5.0

          5

          84% enrolled

          There are some parts where the editing is a bit awkward, but overall the content is really good.

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