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Google Analytics 4 E-commerce Setup Practice for Marketers (2025)

You can learn the core concepts of GA4 (Google Analytics) e-commerce setup, which is too difficult to learn on your own by searching the internet, through hands-on practice. Performance marketers and beginner developers who are setting up GA4 e-commerce for the first time can easily understand by practicing step-by-step setup on a cafe24 demo shopping mall. Since the developer's role is handled by chatgpt during the practice, marketers and PM/planners without specialized development knowledge can also learn about GA4 e-commerce setup.

(4.8) 5 reviews

22 learners

Level Beginner

Course period Unlimited

  • GA4 Guide
Google Analytics
Google Analytics
Data Engineering
Data Engineering
Data literacy
Data literacy
GA4
GA4
ChatGPT
ChatGPT
Google Analytics
Google Analytics
Data Engineering
Data Engineering
Data literacy
Data literacy
GA4
GA4
ChatGPT
ChatGPT

Reviews from Early Learners

Reviews from Early Learners

4.8

5.0

empomke

31% enrolled

There are some parts where the editing feels a bit awkward, but the lecture content is well organized toward the latter half, so I learned a lot. I think I'll be able to set it up on my own to some extent.

5.0

오호호호호호

62% enrolled

ChatGPT keeps going back and forth... But still, it's nice that the basic setup methods are well explained.

5.0

makretit

31% enrolled

Thank you for explaining it in an easy-to-understand way!

What you will gain after the course

  • The overall method for setting up GA4 e-commerce without a developer

  • Understanding E-commerce Data Transfer Methods Through the Package Delivery Process

  • How to use ChatGPT as a developer when setting up GA4 e-commerce

  • Methods for Retrieving and Storing Web Page Data

  • How to Set Up Google Tag Manager for E-commerce Settings

Hands-on GA4 E-commerce Setup Practice Without Developer Help

You can easily learn GA4 (Google Analytics) e-commerce setup that would be too overwhelming to tackle alone.

  • You can easily understand the entire process needed for e-commerce setup through the concept of 'delivery shipping process'.

  • Even without a developer, you can solve the coding needed for e-commerce setup through ChatGPT.


Please be sure to watch the course introduction video to make a choice you won't regret!

Course Introduction Video

After taking the course, you'll be able to create results like these

Understanding the Core Processes of E-commerce Setup

Explains it in an easy-to-understand way using package delivery as an example.
Even beginners can easily understand what they need to do.

How to code with ChatGPT without a developer

Even without a developer, learn coding through ChatGPT
necessary for e-commerce setup.

Hands-on practice setting up directly in a shopping mall

You can learn by practicing one by one
directly on the Cafe24 demo shopping mall.

Click-Along Google Tag Manager

From setup to data verification
You can learn by clicking through each step one by one.

  • You can follow along by clicking through each step one by one, allowing you to understand the theory through hands-on practice.

  • You can quickly understand the entire process of how actual data moves through diagrams.

Learning Content

  • We will practice the entire process so that even those who know nothing about e-commerce settings can understand.

  • Guides you to code e-commerce using ChatGPT so that you can do it even without development knowledge.

Data flow compared to the package delivery process

(1) Understanding the Overall Flow of GA4 E-commerce Setup

Using 'package delivery process' as an example, we provide specific guidance on how data should flow, where it should go, and what methods should be used in the process. Through understanding this process, you can set up a Cafe24 demo shopping mall step by step, combining theoretical learning with hands-on practice

(2) Step-by-step direct setup

We'll gradually set up e-commerce functionality step by step on the actual Cafe24 demo shopping mall. Through the setup process, you'll be able to understand how far data moves throughout the entire process.

Hands-on practice process of setting up directly on an actual shopping mall

Coding Practice Using ChatGPT

(3) Coding with ChatGPT

We will practice how to solve the coding needed for e-commerce setup directly using ChatGPT without developer assistance.

(4) Setting up events with Google Tag Manager

We will conduct hands-on practice to directly set up and send events required for e-commerce settings to GA4 using Google Tag Manager. We will practice setting up all events including view_item, add_to_cart, begin_checkout, and purchase.

Google Tag Manager Setup Practice

Pre-Course Reference Information

  • This course does not provide separate lecture materials as files. Please refer to the content recorded in the class notes.

  • GA4/GTM registration and Cafe24 demo shopping mall registration are required.

Practice Environment

  • We recommend using Chrome browser on Windows version.

  • If you have 'ad-block' and script blocking programs in your Chrome extensions, Google Tag Manager preview may not work properly. (You need to disable/delete these extensions during practice)

  • Since you need to practice while looking at the screen, we recommend practicing in a dual monitor environment.

Learning Materials

  • Teaching materials are not provided as separate PPT files. Necessary information is included in the class notes.

  • Class notes include links and essential content that are included in the lesson materials.

Prerequisites and Important Notes

  • This course does not cover the overall basic content of GA4 and Google Tag Manager. It only explains the features necessary for e-commerce setup.

  • For content on GA4 and Google Tag Manager basics, please refer to my other foundational course.
    - Google Analytics (GA4) for Practitioners: https://inf.run/XaWH2

  • If you have any questions, please use the Q&A section.

  • GA4 and Google Tag Manager have frequent updates. We try our best to reflect these changes, but some elements may change without notice(?). In such cases, please use the Q&A menu.

Recommended for
these people

Who is this course right for?

  • Performance marketers who need to set up GA4 e-commerce tracking themselves

  • Developers who need to understand and set up GA4 e-commerce

  • PMs or POs who need to directly set up GA4 e-commerce tracking for data analysis

  • Someone who tried to set up GA4 e-commerce tracking but failed because they couldn't find a well-organized method

  • A startup marketer who needs to set up GA4 e-commerce without developer help

Need to know before starting?

  • It would be helpful if you have some experience using ChatGPT a few times.

  • It would be helpful to have very basic knowledge of GA4 (Google Analytics)/GTM.

Hello
This is

2,186

Learners

108

Reviews

307

Answers

4.9

Rating

10

Courses

I am a 16-year veteran marketer in charge of online marketing and a Google Analytics instructor.

I started teaching because I remember what it was like learning Google Analytics on my own, starting from scratch and hitting wall after wall.

Now, I am teaching classes at an academy every week.

There is something I tell my students every time.

I tell them that if you only learn Google Analytics briefly, you will end up wasting even more time later on trying to find answers when you encounter things in practice that you haven't learned.

If you invest some time in learning it at the beginning, you can save a lot of time later that would otherwise be spent asking around for help.

It is a difficult task, but it is better to invest some time in learning when you first start.

It will save you a lot of time later on that would otherwise be spent asking around. It's a difficult task, but it's better to invest some time to learn it when you first start.

It will save you a lot of time later on that would otherwise be spent asking around. It's a difficult task, but it's better to invest some time to learn it when you first start.

Curriculum

All

39 lectures ∙ (7hr 45min)

Published: 
Last updated: 

Reviews

All

5 reviews

4.8

5 reviews

  • empriel5450님의 프로필 이미지
    empriel5450

    Reviews 5

    Average Rating 5.0

    5

    31% enrolled

    There are some parts where the editing feels a bit awkward, but the lecture content is well organized toward the latter half, so I learned a lot. I think I'll be able to set it up on my own to some extent.

    • kimjungkyu20266359님의 프로필 이미지
      kimjungkyu20266359

      Reviews 1

      Average Rating 5.0

      5

      62% enrolled

      ChatGPT keeps going back and forth... But still, it's nice that the basic setup methods are well explained.

      • hilucy11013061님의 프로필 이미지
        hilucy11013061

        Reviews 1

        Average Rating 4.0

        4

        100% enrolled

        • qstrike6272님의 프로필 이미지
          qstrike6272

          Reviews 6

          Average Rating 5.0

          5

          31% enrolled

          Thank you for explaining it in an easy-to-understand way!

          • koonbus80936273님의 프로필 이미지
            koonbus80936273

            Reviews 4

            Average Rating 5.0

            5

            62% enrolled

            Coding with ChatGPT isn't easy, but it seems useful since you can do it without a developer. It was good that you explained it slowly since it's for beginners.

            $143.00

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