"A course where you can build essential data analysis skills for marketers all at once through Google Analytics! Let's learn the core features of GA4, the latest version of Google Analytics!"
112 learners
Level Beginner
Course period Unlimited
Reviews from Early Learners
5.0
justangela
It was useful information
5.0
wnsdlr753
I had a very informative class.
5.0
hk.digicon
Thank you for the informative lesson.
GA4 Initial Setup Guide and Understanding Concepts
Understanding Essential Practical Item Settings for GA4
Understanding GA4 Data Processing Structure
Understanding Exploratory Data Analysis Using GA4 Reports
UA is gone, and now the era of GA has arrived!
Conquer the basics of Google Analytics 4 step by step ✨
✔️ Please check before taking the course.
Google Analytics 4
From initial setup for Google Analytics beginners and practitioners needing data analysis to the core data processing structures and report generation! This course covers all the essential learning content for GA4 beginners, helping you put it into practice immediately.
In the case of physical stores, you can visually observe which customers follow what journey to make a final purchase, allowing you to immediately execute marketing for your flagship products. However, in the continuously growing online market, it is impossible to directly see the journeys of customers who are actively consuming.
Google Analytics 4, which uses event-based data from websites and mobile apps, allows you to gain campaign performance and insights easily by understanding the customer journey online in detail. In other words, GA4 is not just a tool for analyzing data, but a tool for understanding 'consumers' and 'improving' the direction of your business.
As the UA (Universal Analytics) service ends in July 2023, data collection will only be possible through GA4. If you implement GA4 at the time UA shuts down, you won't be able to check previous data, so you must implement it in advance to accumulate data. Therefore, it is time for not only companies introducing GA4 for the first time but also those using UA to start using GA4. In particular, unlike UA, which aggregates data based on sessions, GA4 measures data based on events and their parameters, allowing for deeper analysis through explorations rather than just standard reports.
However, if you try to start from scratch, unlike the user-friendly UA, you may end up letting valuable data slip away because you don't know how to handle everything from basic GA4 setup to external data integration, data utilization, and creating reports for visualization. Therefore, through this course, IT MC (Maso Campus) will provide you with the 'eyes' of the online market, enabling you to improve your campaigns by understanding the overall concepts of GA4 and its core data processing structure.
GA4 Initial Setup Guide
and Conceptual Understanding
Understanding the setting of
essential GA4 practical items
Understanding the GA4 data processing
structure
Exploratory Data Analysis
using GA4 reports
Step 1. Understanding Google Analytics 4
Events? Logs? Dimensions? GA4 terms and features might still feel unfamiliar! Through this course based on the latest version of GA4, you will learn everything from the evolution of GA to its basic functions and setup methods. Since the practice sessions use a Google demo account, anyone can learn even without a corporate website or customer data. Even those implementing GA4 without a developer can easily learn how tracking codes work and collect data without complexity.
Step 2. Exploring the Core Data Processing Structure of GA4
In GA4, you can manually implement events tailored to your business in addition to the events automatically measured by Google. We will introduce how to track events using Gtag.js and make it easy to check ecommerce data. By defining custom events, you can understand how your customers behave and where they come from within your website or app, allowing you to gain meaningful insights.
Step 3. Exploratory Data Analysis with GA4 Free-form Reports
You can design the GA4 reports you want and derive insights by specifying various dimensions. As the focus shifts from the traffic-oriented GA3 (UA) to conversion event-centered analysis, you can develop the ability to view data exploratively by adding free-form reports with more diverse and detailed perspectives than before.
Q. Do I need prior knowledge of Google Analytics?
You can fully follow along even without any prior knowledge! This course is designed so that even those introducing GA4 for the first time can use it in practice immediately, and we will guide you step-by-step through essential basic settings and integration methods important for the initial setup.
Q. Are there any requirements or prerequisites for taking the course?
Since this is a practice-oriented course, it is recommended to prepare a dual monitor or an extra device so you can separate the lecture screen from the practice screen. Additionally, as the practice sessions are conducted based on Windows OS, we recommend taking the course in a Windows environment.
Q. I am a beginner who has never done data analysis before. Will I have any trouble taking the course?
Yes, it's perfectly fine even for beginners! The course is structured to help you secure data for GA4 analysis and process it, so anyone can learn about data through this curriculum.
Hello. This is Maso Campus. “I will grow more than yesterday. And, I will help those who seek to grow more than yesterday.” With Actionable Content that embodies the sincerity and aspirations of Maso Campus, we have accumulated 100 million hours of lectures both online and offline since 2013! This precious experience and time have always been the source of growth for both Maso Campus and our students. The Maso Campus team strictly adheres to two principles for the growth of us all.
1. Actionable Content that you can definitely use once you learn it
2. Time-Saving Curriculum that respects the participant's time and effort. We hope you walk the path of growth together with Miso Campus's Actionable and Time-Saving Curriculum.
Who is this course right for?
Executives who are introducing GA4 for the first time or planning to transition from the existing UA to GA4
Marketers/founders who want to actively utilize customer data
Junior marketers looking for a GA4 course that can be applied directly to practical work rather than complex theories
Job seekers who want to master Google Analytics, an essential tool in the job market.
10,879
Learners
1,538
Reviews
131
Answers
4.7
Rating
108
Courses
"I will grow more than yesterday. And, I will help those who strive to grow more than yesterday."
With Actionable Content that embodies the sincerity and aspirations of Maso Campus,
100 million cumulative hours of lectures shared online and offline since 2013!
This precious experience and time are always the source of growth for both Maso Campus and our students.
The Miso Campus team strictly adheres to two principles for the growth of us all. 1. Actionable Content that can be put into practice immediately after learning. 2. Respecting the time and effort of participants.
The Miso Campus team strictly adheres to two principles for the growth of us all.
1. Actionable Content that you can actually use after learning 2. Time-Saving Curriculum that respects the participant's time and effort Grow with Miso Campus's Actionable and Time-Saving Curriculum
1. Actionable Content that you can surely use once you learn it
2. Time-Saving Curriculum that respects the time and effort of participants
We hope you will walk the path of growth together with Masocampus's Actionable and Time-Saving Curriculum.
We hope you will walk the path of growth together with Maso Campus's Actionable and Time-Saving Curriculum.
All
18 lectures ∙ (1hr 51min)
Course Materials:
All
13 reviews
4.6
13 reviews
Reviews 5
∙
Average Rating 4.4
5
You explained the basic information from GA settings in such detail that I was able to learn it in no time.
I'm glad it was helpful😊 I hope you study hard and achieve your goal! Fighting~~
Reviews 1
∙
Average Rating 5.0
5
Thank you for the informative lesson.
I'm glad that our lecture was helpful to you^^ Stay healthy always~~
Reviews 1
∙
Average Rating 5.0
5
It's good for setting the tone. However, the settings part was explained very carefully, but I was a little disappointed because it was information I already knew.
Hello😊 First of all, thank you for leaving a sincere review. I hope it was helpful even though you already knew the information. ^^ Thank you for your feedback after taking the class.
Reviews 1
∙
Average Rating 5.0
5
I had a very informative class.
I'm glad that our lecture was helpful to you^^ Stay healthy always~~
Reviews 1
∙
Average Rating 5.0
5
It was useful information
I'm glad you were satisfied with the lecture😊 Thank you for leaving a great review!
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