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Introduction to Google Analytics GA4 Data Analysis
"A course that allows you to build essential data analysis capabilities for marketers at once through Google Analytics! Let's learn the core functions of GA4, the latest version of Google Analytics!"
(4.6) 11 reviews
111 learners
Level Beginner
Course period Unlimited
GA4
GA4
Google Analytics
Google Analytics
GA4
GA4
Google Analytics
Google Analytics
Reviews from Early Learners
Reviews from Early Learners
4.6
5.0
justangela
33% enrolled
It was useful information
5.0
wnsdlr753
100% enrolled
I had a very informative class.
5.0
hk.digicon
100% enrolled
Thank you for the informative lesson.
What you will gain after the course
GA4 Initial Setup Guide and Understanding Concepts
Understanding GA4 Practical Essentials Settings
Understanding GA4 Data Processing Structure
Understanding Exploratory Data Analysis Using GA4 Reports
UA is gone and now the era of GA has arrived!
Master Google Analytics 4 from the basics, step by step ✨
✔️ Please check before taking the class.
- Since this is a practice-oriented lecture, it would be a good idea to prepare a dual monitor or extra device that can separate the lecture and practice screens.
- Since the training is conducted based on Windows OS, we recommend taking the course on Windows .
- Lecture notes and practice files are available in the <00. Textbook Download Center> section.
GA4, learn it properly 😎
Google Analytics 4
For Google Analytics beginners and practitioners looking for data analysis, this guide covers everything you need to get started with GA4, from initial setup to the core data processing structure and report generation of GA analytics. It's packed with everything you need to get started with GA4, so you can start using it right away.
In offline stores, you can visually see which customers go through which journey before they make their final purchase, allowing you to immediately implement marketing strategies for your key products. However, in the ever-growing online market, the journeys of active consumers are impossible to directly observe.
Google Analytics 4, which leverages event-based data from websites and mobile apps, provides a detailed understanding of the online customer journey, making it easier to gain insights and understand campaign performance. In other words, GA4 isn't just a tool for data analysis; it's a tool for understanding consumers and improving the direction of your business.
Why should I learn now?
With the UA (Universal Analytics) service ending in July 2023, data collection will only be possible through GA4. If you adopt GA4 at the time of UA termination, you will no longer be able to access previous data, so you must implement it in advance and load data. Therefore, it's time to start using GA4, not only for companies adopting GA4 for the first time, but also for those already using UA. Unlike UA, which aggregates data based on sessions, GA4 measures data based on events and their parameters, enabling deeper analysis through exploratory analysis rather than basic reporting.
However, if you're starting from scratch, unlike the simple-to-use UA, you'll be left with a lot of wasted data, as you'll be unaware of everything from basic GA4 setup and external data integration to data utilization and report creation and visualization. This course, Masocampus, will help you understand the overall concept of GA4 and its core data processing structure, giving you the "eyes" to improve your campaigns and gain insights into the online marketplace.
After taking the class, you!
GA4 Initial Setup Guide
and understanding of concepts
GA4 Practical Essentials
Understanding the settings
GA4 data processing
Understanding the structure
Using GA4 reports
Exploratory Data Analysis
Preview of the lecture content 🔥
#1.
Google Analytics 4!
#2.
Understanding the movement mechanism
#3.
Creating a Basic Report
#4.
Introduction to Exploratory Analysis Reports
Key points
Divide it into 3 steps!
Step 1. Understanding Google Analytics 4
Events? Logs? Dimensions? The terminology and features of GA4 are still unfamiliar! This course, based on the latest version of GA4, covers the evolution of GA, its basic functions, and how to set them up. Practice sessions using a Google demo account make it accessible to anyone, even without a corporate website or customer data. Even those implementing GA4 within their company without a developer can easily learn the tracking code's operation and collect data without any complexity.
Step 2. Examining the GA4 Core Data Processing Structure
In addition to the events automatically measured by Google, GA4 allows you to implement events tailored to your business. We'll introduce how to track events using Gtag.js and make it easy to view ecommerce data. Defining custom events allows you to understand how your customers behave on your website or app and where they came from, providing valuable insights.
Step 3. Exploratory Data Analysis with GA4 Free-Form Reports
You can design the GA4 reports you want, specify various measurement criteria, and derive insights. With the shift from the existing traffic-centric GA3 (UA) to a conversion event-centric approach, you can add free reports with more diverse and detailed perspectives than before, and develop the ability to explore data exploratively.
Expected Questions Q&A
Q. Do I need prior knowledge of Google Analytics?
Even if you don't have any prior knowledge, you can fully understand this guide! It's designed so that even those new to GA4 can immediately begin using it in practice. We'll guide you step-by-step through everything from the initial setup to important basic settings and integration methods.
Q. Are there any requirements or prerequisites for taking the course?
Since this is a hands-on course, we recommend bringing a dual monitor or a spare device that allows you to separate the lecture and practice screens. Furthermore, since the practical training will be conducted on a Windows OS, we recommend taking the course in a Windows environment.
Q. I'm a beginner who has never done data analysis before. Will I have any trouble taking the course?
Yes, even beginners can learn! It's structured to acquire and process data for GA4 analysis, so anyone can learn about data through learning.
Introducing the Knowledge Sharer 📌
Hello. This is Maso Campus. "We will grow from yesterday. And we will help those who want to grow from yesterday." With actionable content that embodies Maso Campus's sincerity and aspirations, we've accumulated 100 million hours of lectures, both online and offline, since 2013! This precious experience and time is always a source of growth for both Maso Campus and our students. The Maso Campus team adheres to two principles to ensure our collective growth.
1. Actionable Content that you can use once you learn it
2. Time-Saving Curriculum We hope that you will walk the path of growth together with Maso Campus' Actionable and Time-Saving Curriculum that respects the time and effort of participants.
Recommended for
these people
Who is this course right for?
Managers who are new to GA4 or planning to migrate from existing UA to GA4
Marketers/entrepreneurs who want to actively utilize customer data
Junior marketers looking for a GA4 course that can be applied directly to practice rather than complex theories
Job seekers who want to learn how to use Google Analytics, an essential tool in the job market
9,420
Learners
1,337
Reviews
114
Answers
4.7
Rating
99
Courses
"I will grow more than yesterday. And, I will help those who strive to grow more than yesterday."
With Actionable Content that embodies the sincerity and aspirations of Maso Campus,
100 million cumulative hours of lectures shared online and offline since 2013!
This precious experience and time are always the source of growth for both Maso Campus and our students.
The Miso Campus team strictly adheres to two principles for the growth of us all. 1. Actionable Content that can be put into practice immediately after learning. 2. Respecting the time and effort of participants.
The Miso Campus team strictly adheres to two principles for the growth of us all.
1. Actionable Content that you can actually use after learning 2. Time-Saving Curriculum that respects the participant's time and effort Grow with Miso Campus's Actionable and Time-Saving Curriculum
1. Actionable Content that you can surely use once you learn it
2. Time-Saving Curriculum that respects the time and effort of participants
We hope you will walk the path of growth together with Masocampus's Actionable and Time-Saving Curriculum.
We hope you will walk the path of growth together with Maso Campus's Actionable and Time-Saving Curriculum.
Curriculum
All
18 lectures ∙ (1hr 51min)
Course Materials:
Lecture resources
Published:
Last updated:
Reviews
All
11 reviews
4.6
11 reviews
limitah9619Reviews 2
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Average Rating 5.0
- shinnewyay
Reviews 1
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Average Rating 4.0
- kin5240
Reviews 1
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Average Rating 4.0
- pepperkung257783
Reviews 2
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Average Rating 5.0
5
33% enrolled- masocampusInstructor
Thank you for leaving a review! 😊 It's rewarding to know the hard work paid off. Maso Campus will always do its best!
- moonjiyun5048
Reviews 1
∙
Average Rating 4.0
4
100% enrolledThis is a good course for beginners. I started from setting up after developing analytics. It took me a while to create the report I wanted, but this course was very helpful.
- masocampusInstructor
Thank you for leaving a review😊 Maso Campus will always do its best!
$53.90
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