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Marketing & PR

[Marketing Archive] Advertising and Brand Communication in the DX Era

We cover everything about advertising and brand communication that is closest to practical work. We explain in an easy-to-understand way why branding is necessary, what it is exactly, and how to do it. We also introduce the core basics, specific principles, and essential guides for executing advertising and marketing, and explain what has changed in advertising and marketing in the digital age and how to apply it in the field.

1 learners are taking this course

Level Beginner

Course period Unlimited

  • kpcre
Digital Marketing
Digital Marketing
Branding
Branding
Digital Marketing
Digital Marketing
Branding
Branding

What you will gain after the course

  • Can understand the core concepts of marketing and branding.

  • Acquire practical skills in marketing and branding planning to enhance your 'ability to create' in the field.

  • Can improve the ability to evaluate and judge marketing and branding outputs.

Presenting key strategies to increase brand value and competitiveness in fierce competition!

When choosing a product, which product do you look at first? Even if it is the same product, we first look at the product with a good brand image. A favorable image has a strong influence on consumers, and therefore, in a competitive market, increasing brand value is a strategy and competitiveness.

This course covers everything about advertising and brand communication that is closest to practice. It provides an easy-to-understand explanation of why branding is necessary, what it is, and how to do it. It also introduces the core basics of advertising and marketing, specific principles, and essential guides for implementation, and explains how advertising and marketing have changed in the digital age and how to apply them in the field.

Field-oriented education

  • We will inform you of successful branding points through various examples of recent consumer trends and successful planning methods of hit brands.

  • By acquiring practical skills in marketing and branding planning, you can improve your ‘creating ability’ and ‘seeing ability’ in the field.


Presenting key points centered on practice

  • Topic-based learning is possible through micro-learning centered on core keywords that can be immediately applied in practice.

Course Contents


  1. The Importance and Core Concepts of Branding

  2. Advertising, Branding, Marketing Essence

  3. All About Consumer Research

  4. Marketing Communications in One Page

  5. The three elements of persuasive communication

  6. Brand Building & Brand Naming

  7. Marketing and Branding in the Digital Age (1)

  8. Marketing and Branding in the Digital Age (2)


Presenting differentiated content through hiring advertising and brand marketing experts

We have hired professors specializing in advertising and brand marketing to provide lectures that carefully select only the core skills required in the industrial field. We have hired lecturers who are well-received for their in-depth lectures in companies, public institutions, and universities to provide specialized and differentiated content.

CEO Choi Sang-hak

Current) Soultion Agency CTQ Representative

Currently, adjunct professor at Hanyang University's Department of Advertising and Public Relations

Currently a specialist instructor in the branding section of the Small and Medium Venture Business Administration's Startup Promotion Program

Currently a professional instructor at KOBACO Advertising Education Center, Korea Productivity Center, etc.

Former) AdQUA Strategy Headquarters Director/Director

Former SK Planet M&C Division AE Team Leader

Former) Creative Air Planning Team AE Deputy Manager

Recommended for
these people

Who is this course right for?

  • Marketing, Branding personnel (BM, PM, Marketing Team, PR Team)

  • Advertising agency, Digital/Social agency AE, Planner, Creator

  • Marketer, Brand Manager, Designer planning new brand building

  • Marketers, brand managers, and designers planning a brand renewal

  • Marketing, Strategy, Planning Staff interested in Brand Communication Strategy Planning

Hello
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747

Learners

108

Reviews

9

Answers

4.7

Rating

192

Courses

As an affiliate of the Korea Productivity Center established in 1987, we provide essential job training for employees of corporations and public institutions.

We have developed job-duty-task-based educational content to strengthen practical skills, based on the actual 'work' that occurs in real corporate business environments.

Experience job training on a whole new level!

Homepage : https://www.kpcice.or.kr

Curriculum

All

21 lectures ∙ (4hr 30min)

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