Final Word! Brand Marketing - The Art of Brand Marketing from a 23-Year CMO

We, the people of modern society, live repetitive lives, going to work at roughly the same time every day and leaving at roughly the same time as well. Would you believe that the origins of work, which we take so much for granted, date all the way back to the Age of Exploration more than 500 years ago? From the moment Columbus arrived in the New World at the end of the 15th century, humanity’s systems of labor and economics began to undergo enormous change. The sea became a vast stage for transporting gold and silver, spices, and even “labor,” while this massive system of trade and exploitation triggered the Industrial Revolution of the 18th and 19th centuries—and the Industrial Revolution created the culture of work that continues to this day. The steam engine and countless factories that emerged during this process became catalysts that completely transformed the very concept of labor. Hourly wages, the division of labor, mass production— the way we work today was truly established during this period. And now, we are entering another great turning point: the age of AI. Artificial intelligence and automation technologies are causing some occupations to disappear while creating new forms of labor. This change is by no means sudden. It is the highlight of a 500-year historical domino effect that began in the Age of Exploration, passed through the Industrial Revolution, and has continued to the present. If the Age of Exploration had not led to the Industrial Revolution, the labor of our time might look entirely different. That is why this class reinterprets the course of human history from the Age of Exploration → the Industrial Revolution → modern labor. History will be presented not merely as the past, but as an important key to understanding the changes in the work we do today and the work humanity will do in the future.

The recent surge in rental fraud (Jeonse fraud) is a realistic problem that can happen to anyone. In particular, those with little experience in rental contracts, such as young professionals entering society or newlyweds, often find it difficult to recognize fraudulent tactics, leading to damages ranging from tens of millions to hundreds of millions of won. Based on firsthand experience of falling victim to rental fraud, this class provides practical methods to prevent fraud and covers essential checklists from before the contract is signed until after it is finalized. Rather than simply listing scattered online information or legal jargon, this course uses real-life cases to explain in a simple and specific manner which parts are easy to miss, the correct order of verification, and which red flags should prompt you to stop a contract immediately.

No more stiff, theory-centered brand marketing lectures! We will explore the reasons for success and failure through actual branding campaigns that you encounter on TV every day.

Completely different from existing leadership classes, you will learn everything about leadership that is essential in the field.

Everything you need to know about successfully planning and executing a presentation that no office worker can avoid!

Prepared by a CMO with over 23 years of marketing experience. This is a content marketing class that is sure to succeed, and is on a different level from existing content marketing classes.

This is not some pie-in-the-sky, fraudulent content that promises to make you hundreds of millions or billions of dollars. I will share with you the most realistic financial investment methods that are actually helpful for each level (years of service) in your work life!

A published author who has published more than 7 books will provide 1:1 mentoring to help you solidify your writing skills.

Prepared by a CMO with over 23 years of marketing experience. This is a content marketing class that is sure to succeed, and is on a different level from existing content marketing classes.

Now is the time for 'customer touchpoint marketing'. We will explain in detail the concept of customer touchpoint marketing and how to implement it. We have also included 'marketing immutable laws' that entrepreneurs should know and digital marketing FAQs. You can get everything from the basics of marketing to the latest trends.

No more stiff, theory-centered brand marketing lectures! We will explore the reasons for success and failure through actual branding campaigns that you encounter on TV every day.

It is perfectly fine if you have no prior experience in video editing. This is a practical course where you will learn everything from the basic functions of CapCut to how to analyze and plan short-form advertisements step-by-step. You won't just learn how to add subtitles and cut clips; you will understand the structure of an advertisement and follow along to create videos that actually make people stop scrolling. From Ad Analysis → Planning & Design → CapCut Production. The curriculum is designed so that even beginners can complete a full short-form advertisement just by following along. This lecture is for marketers who are new to video production, and for marketers who now want to create their own content.

The SNS hyper-growth + monetization strategy that turned a female college student working a part-time job for 700,000 won a month into earning 2 million won in just two days, and created a waiting list of 500 buyers before the product launch.

Are you straining your throat because you've been told to "speak up louder"? What is truly needed in customer service and sales isn't just a loud voice. It is a "pleasant, effortless, and clear voice" that makes customers feel comfortable. This course is not a rigorous vocal training program for professionals. It is a practical method designed for busy workers to dramatically transform their "first impression" simply by adjusting their breathing and facial preparation. ■ What you will gain from this course Effortless Vocalization: How to make your voice reach customers smoothly without having to strain or shout. A Positive First Impression: Techniques to make greetings like "Welcome" or "Thank you for your business" resonate with warmth. Relaxation: Overcoming habits like a stiff voice or speaking too fast due to nervousness. Sustainable Skills: Breathing techniques that prevent throat fatigue and keep your voice stable even during long shifts. ■ Main Course Content This course prioritizes "real-world reproducibility" over theory. The 3 Steps Before Speaking: The battle is actually won before you even open your mouth. You will learn a split-second routine to perform before speaking. The Breathing Switch: Instead of difficult abdominal breathing, you will learn a "breathing switch" that instantly creates a relaxed state on the job. Handling Word Endings: Brief, specific exercises to master the "endings" of your sentences, which significantly influence the impression you leave. Industry-Specific Tuning: Guidance on how to adjust your tone for various situations, such as izakayas, cafes, quiet bars, sales, and phone etiquette. ■ This course is perfect for: Those in the service industry (restaurants, retail, reception, etc.) Sales professionals Those who frequently handle phone calls Those who get nervous easily and find their voice becoming high-pitched when speaking in public With training that takes just 5 minutes a day during your breaks, let’s transform your voice into one that truly "welcomes the customer."

The Digital Revenue Systems for Educators program is a practical, step-by-step course bundle designed for teachers, trainers, coaches, and subject-matter experts who want to turn their expertise into sustainable online revenue—without relying on live sessions or complex tech. By combining Online Business Mastery 2025, Full AI Course 2025 (ChatGPT), and Social Media Marketing, this program shows how to design digital products, build automated revenue systems, and attract the right audience organically. You’ll learn how to package knowledge into courses, ebooks, or services, use AI to speed up content creation and workflows, and grow visibility through social media. The focus is on systems, leverage, and consistency—not hustle or one-time launches. AI is used as a productivity multiplier, while social platforms become distribution channels for long-term growth. The business foundation ensures every effort connects to monetization. Courses Included: Online Business Mastery Full AI Course Social Media Marketing Ideal for educators who want freedom, scalability, and predictable income, this program helps you move from teaching time-for-money to building reliable digital revenue streams that grow over time.

Why isn't AI mentioning my brand? The answer after SEO: GEO strategies to get your brand featured in AI responses

Say goodbye to search advertising that merely cycles through keyword registration and bid adjustments. From advertiser analysis and keyword strategy to performance optimization, we’ll walk you through the complete framework of search ad management that every practitioner needs to know.

The purpose of a report is not "explanation," but a decision. This course is not about how to add more data; it is about how to build a structure that leads to a decision. - Why reports fail to get approved despite having plenty of data and evidence - What decision-makers look for in 3 seconds (Title/Summary/Decision Points) - How to persuade through choices and alternatives, rather than just numbers or results - How to structure your report using the Problem–Solution–Scale Up–Confidence framework After this course, you will be able to rewrite your reports as a "decision-making map."

It is an era where my own content is more important than specs. Writing is the best cost-effective tool that appeals to me without requiring capital. In the era of influencers, let's build my brand with just writing. Let's do it together step by step!

[Up-to-Date Knowledge for Current Times] 1. Changes brought by AX, ChatGPT, and robot technology. 2. Commonalities of Blockbuster-Kodak Film-Nokia. 3. Five Current AX Keywords. - OOOO coin to maintain dollar hegemony. - Musk's OOOO to cut government operating costs. - Trump's OOOO strategic reserve. - China's OO kindergarten, OO receiving private education. - China's OO factory, with no workers, OO is no longer needed. 4. ChatGPT/Gemini/Grok - Write prompts based on previously learned content and compare results - Generate images with Claymotion infographics

Do you know the basics but struggle with results? Do you receive repeated revision requests every time you write a report? This lecture teaches you more than just sentence skills; it teaches you the structure that drives decisions. From report design methods that speed up your boss's judgment, to logical structures that don't get rejected, strategic writing skills that enhance persuasiveness, and completing requests that lead to final decisions. With a structure that can be applied immediately in practice, you will reduce your overtime, produce results, and complete reports that become the standard for promotion. This is an integrated package for those who want to be decision designers, not just report "writers."

From reports and blogs to content, we provide the answer to "Why is no one reacting to my writing?" This course covers the structure of completing a single piece of writing, expanding it into content, and connecting it to opportunities. Build the skeleton of your writing with logical structure, drive reader action through emotional design, and finally, master the method of turning your writing into an asset.

Hi Guys. Welcome to my Ultimate Google Tag Manager Course 2026: Beginner to Advanced! In my course you will learn everything about Google Tag Manager. I have created video lessons on every feature of Google Tag Manager. You will get to see the real practical implementation of how to use every feature of this product.

How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.

"How to Build a Smart AI Agent Inside Your Laptop for High-Performance Marketing" From brand analysis to creating ad videos, images, and card-style news content, all the way to data analysis—do it all at once! A marketer with 15 years of experience at a major corporation will provide you with the exact blueprints, skills, prompts, MCP integrations, and automation scripts of the 'marketing OS' they are actually using.

Many office workers face the same problems when writing. -You worked hard on a report, but the conclusion is vague. -You wrote a long blog post, but people don't read it to the end. -You sent an email, but the recipient doesn't understand the core point. Most of these problems are not about writing skills, but about structure. Over 26 years at large corporations and investment firms, I have reviewed thousands of documents, including reports, business plans, and investment proposals, and discovered one fact: It is not the person who writes good sentences who writes persuasively, but the person who understands structure. This lecture series explains step-by-step: -How to turn professional experience into writing material -The structure of sentences that get read -The structure for designing an entire piece of writing In this session, [Overwhelm with Logic, Persuade with Emotion 2], based on the structures learned in the previous lecture, you will learn how to apply: -The structure of good writing -Three-act structure writing -How to turn experiences into content to actual writing. In other words, it is a lecture that moves you: -From the stage of understanding structure -To the stage of actually writing using that structure.

Do you feel stuck when you try to write, or lose your way and fail to finish once you start? This course covers how to: - Organize your thoughts into a structure - Complete a draft in just 10 minutes - Create writing that is read to the end and remains persuasive Whether it's an email, report, blog post, or content, the format may differ, but the structure remains the same. Combining 26 years of corporate reporting experience with the experience of writing full-length novels, I provide a writing system designed with logic and persuaded through emotion.

In this sharing session, the members of NDA AI Studio, the AI video team of Selfish Club, will personally share their experience! Based on an actual project conducted with the senior dog supplement brand Dr. Ian, we will share how we designed and executed the entire brand marketing process using AI. From creating an animated universe that captures the brand philosophy to planning and executing product detail pages and producing short-form videos for conversion! We plan to share the actual workflow, focusing on which AI tools were used for what purpose at each stage and how multiple tools were combined. For those who knew there were many AI tools but wondered how they are used in real projects, or those who felt overwhelmed by tool combinations and practical workflows, please take this opportunity to see for yourself which tools were combined and how the actual flow works. We will share everything from the trial and error to the know-how experienced by the NDA AI Studio team, all based on real-life cases.