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<Practical Search Advertising Package> for Junior Marketers Without a Mentor

Say goodbye to search advertising that merely cycles through keyword registration and bid adjustments. From advertiser analysis and keyword strategy to performance optimization, we’ll walk you through the complete framework of search ad management that every practitioner needs to know.

1 learners are taking this course

Level Beginner

Course period Unlimited

Digital Marketing
Digital Marketing
Excel
Excel
Performance Marketing
Performance Marketing
Digital Marketing
Digital Marketing
Excel
Excel
Performance Marketing
Performance Marketing

What you will gain after the course

  • You will gain a systematic understanding of the overall structure and operational processes of search advertising.

  • You can learn how to identify keywords that align with customer search intent and develop strategies.

  • I can design and manage Naver and Google search ad accounts from a practical perspective.

  • You can learn how to analyze advertising data and identify key areas for performance improvement.

  • You can acquire the operational guidelines for search advertising and practical know-how that you can apply directly to your work.

🔍 For Junior Marketers Without a Mentor

Practical Search Ads Package

Prepared by a marketer with 8 years of hands-on experience in brand and performance marketing
who has mentored over 10 junior marketers.

Rather than just simple ad setup,
we provide the criteria and strategies to explain why search ads must be managed this way.


💬 Are you struggling with these concerns?

  • I don't know where to start learning performance marketing.

  • What criteria should be used to segment campaigns and ad groups?

  • How do you apply ROI, ROAS, and LTV in practice?

  • Where and how much should I allocate the advertising budget?

  • What should I improve first when performance drops?

  • How should I interpret A/B test results?

  • It's hard to run search ads on my own without a mentor.

This course is packed with the
real-world concerns of marketers just starting out with search ads.


📊 What's More Important Than the Setup

the ability to explain 'why we run it this way'

Simply setting up ads is not enough.

🎯 You must be able to identify the root cause of problems using data
set the operational direction with strategy
and validate your decisions with results.

Grow from someone who just handles the setup
into a marketer who sets the direction.


✅ Competencies You Will Gain After Completing This Course

  • Understanding the Role and Responsibilities of a Performance Marketer

  • Understanding the Difference Between Search Ads and Banner Ads

  • Campaign and Ad Group Structure Design

  • Calculating ROI, LTV, and Target ROAS

  • Media Mix and Advertising Budget Planning

  • Designing Keyword, Creative, and Landing Page Strategies

  • A/B Test Analysis and Formulating Improvement Plans

  • Understanding Naver and Google Search Ads and Conversion Tracking


📁 Ready-to-Use Practical Template Package

We also provide
ready-to-use performance marketing templates that you can apply directly in your work.

📌 ROI Calculation Sheet
📌 LTV/CAC Simulation
📌 Media Mix
📌 Campaign Board
📌 Daily Report
📌 A/B Test Management Sheet

Use proven templates to
reduce work time and improve decision-making accuracy.


✍️ Hands-on, practice-oriented lectures where you think for yourself

To ensure it doesn't just end with listening to the lectures,
we have prepared assignments that reflect real-world scenarios.

1️⃣ Create a campaign structure diagram
2️⃣ Set target ROAS for a product priced at 500,000 KRW
3️⃣ Build a media mix for a monthly budget of 60,000,000 KRW
4️⃣ Analyze PowerLink A/B test results

You can design and calculate directly,
and hone your practical judgment.


🧑‍💼 This is who I am

Brand & Performance Marketer with 8 Years of Hands-on Experience

At an advertising agency, I personally managed the entire process, from sales and proposals for new advertisers
to ad operations and performance analysis.

Drawing on my experience training junior team members and presenting to clients,
I break down complex concepts so they can be immediately understood and applied in practice.

💼 Key Experience

  • On The Planet

  • AMPM Global

  • Champ Study

  • Cuckoo

📊 Major Managed Brands

Yuhan-Kimberly, MomQ, Thermos, Bychrom, SoSo EZ, Cuchen, Hackers Finance

▶️ YouTube Channel

Someone Studying Marketing
I document practical marketing insights and professional know-how.


🚀 If you're struggling without a mentor

Search advertising is not simply about setting up ads.

Read data, devise strategies, and
grow into a marketer who can articulate the operational direction.

#PerformanceMarketing #SearchAdvertising


Recommended for
these people

Who is this course right for?

  • A junior marketer just starting out in search advertising at an advertising agency.

  • Those who have taken on the role of in-house marketer in charge of search advertising

  • Business owners and CEOs who need to directly manage Naver and Google search ads

  • For those currently running search ads who wish to systematically understand the overall structure and principles.

  • Individuals preparing for employment or a career change in the field of performance marketing.

Hello
This is jihun10201

About the Instructor

Performance Marketer with 8 Years of Hands-on Experience

At an advertising agency, I personally managed the entire end-to-end process, from acquiring new advertisers to pitching and campaign operations.
Drawing on my experience training junior marketers and presenting to advertisers,
I am an instructor who teaches performance marketing in a practical, easy-to-understand manner.

💼 Experience

  • Advertising Agency | OnThePlanet (Insight Performance Division)

  • Advertising Agency | AMPM Global (Advertising Performance Headquarters)

  • In-house | Champ Study (Marketing/Planning)

  • In-house | Cuchen (Online Sales Team)

📊 Key Managed Brands

  • Overall Management of Yuhan Kimberly Mom-Q IMC Campaigns

  • Overall management of Thermos IMC campaigns

  • Overall Management of Bychrom IMC Campaigns

  • Overall Management of IMC Campaign Operations for Soso Easy

  • Cuchen Digital Performance Marketing

  • Hackers Finance Digital Performance Marketing

More

Curriculum

All

51 lectures ∙ (5hr 39min)

Published: 
Last updated: 

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