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Practical Google Analytics (GA4+GTM) for Practitioners (2025 Update)

This is a specific and practical course for Google Analytics beginners. Instead of focusing on fragmented features, you can learn the practical analysis process using GA4 by conducting scenario-based analysis. It is continuously being updated to match the latest GA4 revisions!

(4.9) 61 reviews

1,074 learners

  • GA4 Guide
GA4
퍼포먼스-마케팅
Google Analytics
Data literacy
Google Tag Manager

Reviews from Early Learners

What you will learn!

  • GA4 Basic Setup and Analysis/Usage Methods

  • Using GA4 Reports for Data Analysis

  • How to Design and Set Up GA4 Events for Data Analysis

  • Google Tag Manager Event Setting Practice

  • Hands-on GA4 Analysis Based on Real Analysis Scenarios

The GA4 lecture closest to practice!
We will make your future GA-related work worry-free.
Check out the reviews from previous students in 'Course Reviews' first!

Don't miss our free GA4 webinars every Saturday morning!
(Free webinars will be announced through the ‘Student KakaoTalk room’)

Student KakaoTalk room: https://open.kakao.com/o/gEz1aqPc


Google Analytics 4

How should I learn GA4? You can't apply it to your work by just listening to the menu description. I will create an actual report and explain the method used in practice. This will be a choice you won't regret if you tried to learn GA4 in another way but haven't found a suitable course yet!

Most people who want to learn GA4 have no experience in data analysis. In this lecture, you can learn how to use GA4 naturally through basic practice required for analysis for those who want to learn data analysis with GA4. (15 lectures are available for free. Just listen to it once!)

GA4, a tool to understand consumers and improve the direction of your business through data analysis, will help you learn it once so that you will no longer be afraid of work.

" I took the GA4 course, but I can't use it ."

"I haven't used Google Analytics yet, so I want to learn it step by step."

"I'm bored with lectures that only explain the menu. I want to know how to apply it in practice."

If you are this type of person
Listen to the GA4 lecture. (We are continuously reflecting GA4 changes in the lecture.)

🥲

Google Analytics
For those who are learning for the first time

🤨

I know about Universal Analytics (GA3)
This is my first time with GA4

😮

How to use GA4
For those who don't know whether to use it or not

🤔

I have to plan and set up the event.
Marketers and Planners


 +) Please be sure to watch the lecture introduction video to make sure you choose a course without regrets !

Only for this lecture
4 Key Points!

The course is structured so that beginners can learn one by one from the perspective of someone who is new to Google Analytics and data analysis. Beginners should study the courses in order, and those with experience in Universal Analytics (GA3) are recommended to start from the summary at the end.

#1
GA4 and GTM in a practice shopping mall
Install it and practice.

#2
Analyze traffic using a demo account
Learn how to use the Exploration Report .

#3
Try your own funnel analysis
Learn about the event concept in GA4 .

#4
Key events and data from e-commerce
 Let's practice event-driven analytics .


Everything about GA4.

While making the report
 Setting up GA4

If you want to use it in practice, you should first create a report. By creating a report, you can naturally learn about the principles of GA4 and the settings required.

For example, if you create a traffic analysis report first, you can clearly see how to set up UTM URLs for traffic classification and which parts of GA4 need to be set up well initially.

And then report
 Designing an event

The same goes for event design, if I can visualize the report in my head, I know exactly what kind of event I need to design and set up.

In this lecture, we will first create a report and analyze a practical scenario, and then explain the necessary information for event/GA4 settings.

Google Merchandise Shopping Mall
 Analyzing data

We will conduct data analysis directly using events from Google Merchandise shopping malls operated by Google. ( Analysis of major Google Merchandise visitors, analysis of traffic inflow in the fourth quarter of 2022, analysis of search conversion to improve search functions, etc.)

By practicing analysis with real data in advance, each student can naturally draw a picture for the business data analysis they are responsible for .

Demo shopping mall
 Make it

If you understand the core concept of GA4, events, through analysis of Google Merchandise Store shopping mall data, now create a demo shopping mall and design/set up events.


Expected Questions Q&A 💬

Q. I have absolutely no experience using Google Analytics. Will I be able to learn it easily?

It is possible. Since it is prepared for complete beginners, if you just follow the lectures well, you won't have any problems.

Q. The lecture is over 23 hours long. Isn’t it too long?

This course is rather long because it covers the setup and analysis process using GA4 and Google Tag Manager. You need to be able to use Google Tag Manager to some extent in order to be able to see the data you want in GA4, so this is something you must learn along with GA4.

Q. Can I do this by analyzing actual data?

Basically, we will conduct the analysis using the Google Merchandise Store data (demo account) provided by Google. There is no major problem in using Google Tag Manager and GA4 settings when practicing by creating an actual practice shopping mall.

Q. It seems like similar content is being repeated several times.

It is structured so that you can first try data analysis and then practice event design and setting, which are the core concepts of GA, based on this analysis experience. For example, you can try funnel analysis first through a Google demo account and then set up events for funnel analysis directly on a practice shopping mall.

🔎 Please note before taking the class.

  • Practice environment
    • We recommend a Windows computer, but you can also use a MacBook without any major problems.
    • Since you need to view the practice screen and lecture at the same time, we recommend using a dual monitor.
  • Player Knowledge
    • You don't need to understand Google Analytics, but you do need some basic web knowledge.
  • caution!
    • Because this is a recording of a live lecture, there may be occasional noise or low volume.

Recommended for
these people

Who is this course right for?

  • Marketers/Planners/Data Analysts New to GA4

  • Startup junior marketer with no experience in event design and setup

  • Users with GA3 (UA) experience, but new to GA4

  • Someone tired of lectures explaining functions piece by piece.

Need to know before starting?

  • For Google Analytics beginners without prior knowledge.

Hello
This is

1,646

Learners

86

Reviews

283

Answers

4.9

Rating

6

Courses

온라인마케팅 업무를 담당하는 16년차 마케터이자 구글애널리틱스 강사입니다.

혼자 맨땅에 헤딩하면서 구글애널리틱스를 배웠던 기억이 있어서 강의를 시작했는데

이제 매주 학원에서 강의를 하고 있습니다.

제가 매번 수강생분들에게 하는 얘기가 있습니다.

구글애널리틱스 짧게 배우고 쓸려면 나중에 안 배운 내용을 실무에서 만나면 그 해답을 찾기 위해서 낭비하는 시간이 더 많다고 얘기해주고 있습니다.

처음에 좀 시간을 투자해서 배우면 나중에 여기저기 물어보고 다니는 시간을 많이 아낄 수 있습니다.

어려운 일이지만, 처음 시작하실 때 어느 정도 시간을 투자해서 배우는게 좋습니다.

 

 

Curriculum

All

149 lectures ∙ (24hr 11min)

Published: 
Last updated: 

Reviews

All

61 reviews

4.9

61 reviews

  • chodam님의 프로필 이미지
    chodam

    Reviews 1

    ∙

    Average Rating 5.0

    5

    31% enrolled

    I am a 4th year marketer, and I have been learning GA on my own, so I was confused, but after listening to the lecture, I understood it clearly, so I don't regret the money! Assuming that I am working in the commerce industry, I think it would be great for job seekers because it covers the important parts and teaches the basic concepts from the beginning, and it seems like a good lecture for marketers who have a weak foundation. Since the lecture is based on the early 2023 standard, there are some changes in the GA UI, but I understand it well because the lecture notes are updated from time to time. However, since the lecture is recorded and edited from a lecture that was actually conducted for actual listeners, it doesn't feel like it flows smoothly, and sometimes it feels like the lecture is cut off every 1 or 3 minutes or there are parts that are missing in the middle. It doesn't matter if you understand the content, and the content itself is good, but if you only consider the completeness, it's a bit disappointing. I have listened to about 6 hours out of the total 24 hours of the lecture, and I am very satisfied with it. Thank you for the great lecture.

    • ga4
      Instructor

      Hello. Chodam Thank you for your detailed course review. I will reflect your comments and improve the lecture. I will support you to the end. Thank you:)

  • yeeha232678님의 프로필 이미지
    yeeha232678

    Reviews 1

    ∙

    Average Rating 5.0

    5

    30% enrolled

    I've taken a lot of lectures on Google Analytics, but I always ended up wondering, "So how do you use it in practice?" If it were a large, systematic company, there would be guidelines, but since I'm a very early-stage startup, I have to figure it out on my own. Even if you know how to set up Analytics and track events with Tag Manager, you need to know how to select and interpret important data from the collected data. None of the lectures I've taken taught me how to do that. But this lecture was the first time I learned that. I was really curious about how other companies use Google Analytics. But since you give examples of typical questions that come up in companies for each section, it's been a great help in resolving my curiosity. I want to finish it soon!

    • ga4
      Instructor

      Hello, Sebeop. I'm glad that the lecture was helpful. I will support you until the end! Thank you.

  • dbtnqls954960님의 프로필 이미지
    dbtnqls954960

    Reviews 2

    ∙

    Average Rating 5.0

    5

    85% enrolled

    Hello teacher!! I am a 4th year performance marketer student currently running towards the final exam:) Starting from the GA content that I was a little confused about, you cover the utilization part together, so I keep going wow~ while taking the classㅎㅎ It is also really helpful for my understanding that you keep talking about insights you gained from the field in the middle of the class! I have listened to many related lectures up until now, and I have watched videos that come up when I search on YouTube, but this is the first time I have taken a class that is as informative and has such good teaching skills.. You are my GA mentor in my heart! Thank you so much for the great lecture! (+ I wonder if you have any plans for a SQL lecture! I am currently studying BigQuery separately, and I want to listen to a utilization lecture that combines it with GA..! If you make one, I will promote it diligentlyㅎㅎ

    • ga4
      Instructor

      Hello. Luluvidenim I'm glad the lecture was helpful. Haha I'm sorry, but I don't have any plans for SQL lectures yet, but if I get a chance, I'll try to do it with GA4 data. I'll cheer you on until the end! Thank you.

  • ejm6119594님의 프로필 이미지
    ejm6119594

    Reviews 1

    ∙

    Average Rating 5.0

    5

    97% enrolled

    Highly recommended..! I looked for and listened to all the Inflearn+various sites, offline GA4 lectures, but I am sure that even if you listen to this one lecture and review it, it will be helpful for beginner marketers like me in practice. At first, I thought the GA4 lecture was over 20 hours long.. and kept looking for other lectures, but in the end, it was possible only if you invested a certain amount of time. I don't usually write lecture reviews, but I wrote one because I was so grateful for the help I received from the instructor. Thank you~

    • ga4
      Instructor

      Hello, Seonpil. You persevered to the end~ You worked hard. Thank you for your sincere review:)

  • less님의 프로필 이미지
    less

    Reviews 12

    ∙

    Average Rating 5.0

    5

    75% enrolled

    "I don't understand a single word of GA4 lectures and books!" If this sounds like you? You can listen to the lecture 'How to Use Google Analytics (GA4+GTM) for Practitioners (24-Year Update)'. If you listen to this lecture, you can confidently say to your company 'I can do some GA4'.

    • ga4
      Instructor

      Hello, Mr. Les, thank you for your course review. I hope the course was helpful for your work :) Thank you.

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