Surviving Social Media Marketing: Facebook & Instagram

Curriculum

Lecture 1: The Essence of Facebook Advertising (1)

Why There's No Royal Road to Facebook Advertising
-The cornerstone of Facebook advertising
-LMF
-In-house marketer, the process of digging

Lecture 2: The Essence of Facebook Advertising (2)

-example

Materials that lead to 3-way purchase conversion (1)

-Single image
-Video type
-Dynamic ads
-Collection
-Instagram feed
-Instagram Story

Materials that lead to purchase conversion in the top 4 (2)

-Facebook/Instagram optimized videos
-Video ads
-Note: Advertising is not allowed.

Lesson 5: How to Find the Best Ad Creative

-Customer Path in the Digital Economy
-Application of growth hacking in advertising
- Planning and analyzing effective advertising experiments
-TOP3 Checkpoints
-Learn more about Facebook/Instagram ads

Lecture Features

• Demonstrate effective ways to keep up with rapidly changing social media trends with real-world examples!
• Among the wide range of marketing strategies, we present guidelines that will 'make the most of the effort'!

PPSS's PICK

"I realized how important it is to introduce your products using the language and grammar of the people you're targeting, and with content that's hot for them. Observe their feeds. Then, like a protagonist in a novel, create a detailed persona. That's the key."

"You need to optimize your creative for each Facebook/Instagram exposure space and ad type. Failing to capitalize on the unique characteristics of each space can actually hinder your ad performance."

"You need to consistently conduct advertising experiments in line with trends, periodically. And you need to continually improve your results. The success or failure of an experiment isn't important. You need to continuously experiment, gain insights, and consider how to proceed with the next experiment."

Instructor Interview

• Facebook Marketing: Marketers Who "Embrace" Customers' Voices Win: An Interview with Kim Hye-yeon of Noom Korea