Surviving Social Media Marketing: Facebook & Instagram
Presenting content marketing guidelines that effectively ‘get eaten’ and lead to ‘sales’ + strategies to increase Facebook & Instagram advertising conversion rates!
The instructor explains things in a way that is easy to understand and organized. Thank you so much! I will try to apply it now. Please upload more good lectures in the future. ^^
5.0
donseok.lee
100% enrolled
This is a really good lecture. Thank you~
5.0
정현예
100% enrolled
It was a good lecture. I learned a lot.
What you will gain after the course
Learn how to find and develop optimal ad creatives.
Let's find out the characteristics of each type of advertisement that leads to purchase conversion.
We take a look at how we developed advertising that survived as an in-house marketer.
Learn the basics of Facebook advertising.
Curriculum
Lecture 1: The Essence of Facebook Advertising (1)
Why There's No Royal Road to Facebook Advertising -The cornerstone of Facebook advertising -LMF -In-house marketer, the process of digging
Lecture 2: The Essence of Facebook Advertising (2)
-example
Materials that lead to 3-way purchase conversion (1)
-Single image -Video type -Dynamic ads -Collection -Instagram feed -Instagram Story
Materials that lead to purchase conversion in the top 4 (2)
-Facebook/Instagram optimized videos -Video ads -Note: Advertising is not allowed.
Lesson 5: How to Find the Best Ad Creative
-Customer Path in the Digital Economy -Application of growth hacking in advertising - Planning and analyzing effective advertising experiments -TOP3 Checkpoints -Learn more about Facebook/Instagram ads
Lecture Features
Demonstrate effective ways to keep up with rapidly changing social media trends with real-world examples!
Among the wide range of marketing strategies, we present guidelines that will 'make the most of the effort'!
PPSS's PICK
"I realized how important it is to introduce your products using the language and grammar of the people you're targeting, and with content that's hot for them. Observe their feeds. Then, like a protagonist in a novel, create a detailed persona. That's the key."
"You need to optimize your creative for each Facebook/Instagram exposure space and ad type. Failing to capitalize on the unique characteristics of each space can actually hinder your ad performance."
"You need to consistently conduct advertising experiments in line with trends, periodically. And you need to continually improve your results. The success or failure of an experiment isn't important. You need to continuously experiment, gain insights, and consider how to proceed with the next experiment."
Hello, donseok.lee. This is the Hwa Hwa Academy. Thank you for taking the course "Surviving Social Media Marketing: Facebook & Instagram". This course is a very helpful course in practice, as it provides many specific examples of actual Facebook and Instagram marketing! Please also pay a lot of attention to other courses at the Hwa Hwa Academy. Thank you for your valuable lecture review.
The instructor explains things in a way that is easy to understand and organized. Thank you so much! I will try to apply it now. Please upload more good lectures in the future. ^^