강의

멘토링

커뮤니티

Business & Marketing

/

Marketing & PR

[Marketing Archive] New Media Marketing Utilizing Generative AI

We will teach you about AI, especially Generative AI like ChatGPT, by learning about it from various angles and showing you how to use AI tools that can be applied in practice. It consists of content such as marketing planning utilizing Generative AI, and an introduction to and utilization of Generative AI tools helpful for marketing content development (ChatGPT, image Generative AI).

5 learners are taking this course

Level Beginner

Course period Unlimited

  • kpcre
ChatGPT
ChatGPT
Digital Marketing
Digital Marketing
Generative AI
Generative AI
ChatGPT
ChatGPT
Digital Marketing
Digital Marketing
Generative AI
Generative AI

What you will gain after the course

  • Can understand the key concepts and functions of generative AI.

  • Can plan content marketing utilizing Generative AI.

  • Various generative AIs can be utilized for work.

Changing the marketing landscape! Marketing practice using AI (ChatGPT)!

ChatGPT is gaining global attention, reaching 1 million users in 3 days and 100 million users in 2 months. A new media marketing strategy tailored to the new digital age consumers is needed.

This course covers a wide range of topics related to AI, especially generative AI such as ChatGPT, and teaches you how to use AI tools that can be used in practice. It consists of content such as marketing planning using generative AI, introduction to generative AI tools that are helpful for developing marketing content, and use (ChatGPT, image-generating AI).

From establishing a marketing strategy using ChatGPT to techniques for creating marketing content, we present know-how on utilizing generative AI that will give wings to your marketing work. We also provide various generative AIs that can be used in your work.

Field-oriented education

  • We'll show you how to improve work productivity by leveraging generative AI technology and how to create better marketing results by collaborating with artificial intelligence.

  • You can establish marketing strategies and create content results using generative AI through various new media marketing techniques.


Presenting key points centered on practice

  • Topic-based learning is possible through micro-learning centered on core keywords that can be immediately applied in practice.

Course Contents


  1. The Future of Generative AI

  2. AI that helps with marketing work

  3. Using the ChatGPT Chrome Extension

  4. How to use ChatGPT

  5. ChatGPT Prompt Engineering

  6. Leveraging ChatGPT Multimodal

  7. AI that helps with marketing planning

  8. Creating content marketing results


Presenting differentiated content through hiring a marketing expert professor

We have hired a marketing expert professor to provide lectures that carefully select only the core skills required in the industrial field. We have hired a lecturer who is well-received for his in-depth lectures in companies, public institutions, and universities, and have provided specialized and differentiated content.


Instructor Hwang Jeong-un


Current) Chief Researcher, Korea Consumer-Centered Enterprise Association

Current) Full-time lecturer at Korea Productivity Center

Former full-time lecturer at Hansung University Consortium Center

Recommended for
these people

Who is this course right for?

  • Marketing professionals interested in next-generation marketing leveraging new technologies

  • Relevant practitioners seeking to learn effective AI utilization and apply it in marketing.

  • New Media Content Development Manager

Hello
This is

747

Learners

108

Reviews

9

Answers

4.7

Rating

192

Courses

As an affiliate of the Korea Productivity Center established in 1987, we provide essential job training for employees of corporations and public institutions.

We have developed job-duty-task-based educational content to strengthen practical skills, based on the actual 'work' that occurs in real corporate business environments.

Experience job training on a whole new level!

Homepage : https://www.kpcice.or.kr

Curriculum

All

22 lectures ∙ (3hr 13min)

Published: 
Last updated: 

Reviews

Not enough reviews.
Please write a valuable review that helps everyone!

$69.30

kpcre's other courses

Check out other courses by the instructor!

Similar courses

Explore other courses in the same field!