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Learn how to understand your company's potential customers' purchase journey and drive conversions with personalized messages at each stage. Marketing and sales teams share tips and case studies on how to maximize performance by working together with CRM.

We'll share with you a step-by-step understanding of the lead conversion process for B2B companies, and how to effectively convert traffic into leads and leads into first meetings.

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

LinkedIn, the essential channel for B2B marketing. From key information to real-world examples - we'll give you just what you need to get started now!

This is an introductory lecture on the most famous data analysis tool, GA4. This is a practical GA4 course prepared by a current marketer with over 10 years of marketing experience in Korea and abroad. It is a practical lecture that will help anyone from aspiring marketers who dream of becoming (digital) marketers to current business owners and those interested in data analysis to take this lecture and apply it to real-world situations right away.

We cover everything about advertising and brand communication that is closest to practical work. We explain in an easy-to-understand way why branding is necessary, what it is exactly, and how to do it. We also introduce the core basics, specific principles, and essential guides for executing advertising and marketing, and explain what has changed in advertising and marketing in the digital age and how to apply it in the field.

Learn the practical planning process of detailed pages, blogs, news articles, and card news marketing content that content marketers must plan in practice through a virtual marketing campaign project.

Are you still planning marketing campaigns and writing reports by hand these days? This course covers how to use GPT to develop strategies, automatically execute ads and content, and create KPI reports in real-time. Experience the "efficient working methods" that every marketer is curious about directly in this course.

"AI will not replace humans. People who master AI will replace those who depend on AI." In the AI era, an age where we can create results more easily than ever, human thinking and problem-solving abilities become even more crucial. Former McKinsey consultant Kim Jaeseong will guide you step by step through problem-solving skills that leverage AI, powerful research strategies, and persuasion techniques that turn ideas into reality.

This is a course designed to enhance the professional capabilities of planning and budget managers for rational budget planning and efficient budget management. It provides comprehensive budget planning practice through Excel and enables you to master rational budget management techniques by learning various case analyses and corporate budget management models.

In this sharing session, members of the SelfishClub AI Video Team's NDA AI Studio will personally share their experience! Based on their actual project experience with Dr. Ian, a senior dog nutrition supplement brand, they will share how they designed and executed the entire AI-powered brand marketing process. From creating an animated universe that embodies brand philosophy, to planning and executing detailed pages, to producing short-form videos for conversion! They'll share the actual workflow, focusing on which AI tools were used for what purposes at each stage, and how various tools were combined and utilized. For those who were curious about how AI tools are actually used in real projects despite there being many available, and for those who found tool combinations or practical workflows overwhelming, this is your chance to directly see which tools were combined and how, and the actual workflow process. The NDA AI Studio team will share their real-world trial and error experiences and know-how based on actual cases.

We provide an overview of all areas of business planning work for business planning professionals, and teach the strategic thinking and analytical skills needed for practical work, as well as various practical methodologies.

This lecture is structured to be easily understood even by those new to data taxonomy. Data taxonomy design is essential when implementing CRM marketing tools like Braze, analytics tools such as Mixpanel and Amplitude, and MMP tools including Airbridge and AppsFlyer, and establishing their environments. By taking this lecture, you will learn industry-specific practical standards and application methods, enabling you to directly build data-driven marketing automation and accurate analysis systems. This is a practical guide that organizations working with data must take.

Re-emphasizing novice instructors as digital content business creators provides an opportunity to reach more learners, and improve the quality and efficiency of education through AI-based educational content creation and management. This course teaches instructors how to use new technologies to enrich the learning experience of learners, including hands-on practice in using AI tools and developing digital content businesses.

Management of Technology = Management specialized in technology/engineering fields, Especially IT, computer field basic contents are explained easily with case studies.

This is a [Photoshop Design for Marketing] lecture prepared for beginners who don't even know Photoshop 1. After learning the basic functions of Photoshop, you will create SNS content, banners, promotional posters, blog skins, etc. necessary for marketing.

You will discover a new way to make money online. You will be able to create a real WordPress money machine by following real-life examples.

Digital marketing that makes money, such as Naver Shopping and Coupang Partners, requires consistency, but you can approach it easily and effectively with scientific analysis and automation. We will teach you the key secrets of creating a program that collects and analyzes popular products, keywords, blogs, and shopping information.

We'll take a very practical and easy approach to cost accounting and management analysis using Excel, which you may have found difficult before. This course covers the following topics: - Cost Accounting from Basics to Practice: Step-by-step learning from cost concepts, standard costs, actual costs, to indirect cost allocation - Understanding Financial Statements and Accounting Flow: From manufacturing cost flow to accounting treatment and financial statement generation process - Strategic Pricing Methods: Pricing strategies by market type and profitability analysis by product - Analyzing Management Indicators with Excel: Break-even point analysis and financial ratio analysis practice - Management Decision-Making Based on Management Accounting: Short-term/long-term business planning and business feasibility analysis practice

We approach cost accounting and management analysis, which you may have found difficult, in a very practical and easy way using Excel. This course covers the following topics: - Cost Calculation from Basics to Practice: Step-by-step learning from cost concepts, standard costs, actual costs, to indirect cost allocation - Understanding Financial Statements and Accounting Flow: From manufacturing cost flow to accounting processing and financial statement creation process - Strategic Pricing Methods: Pricing strategies by market type and profitability analysis by product - Analyzing Management Indicators with Excel: Break-even point analysis and financial ratio analysis practice - Management Decision-Making Based on Management Accounting: Short-term/medium-to-long-term business planning and business feasibility analysis practice

It is an era where my own content is more important than specs. Writing is the best cost-effective tool that appeals to me without requiring capital. In the era of influencers, let's build my brand with just writing. Let's do it together step by step!

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

We approach cost calculation and management analysis, which you may have found difficult, in a very practical and easy way using Excel. This course covers the following topics: - Cost Calculation from Basics to Practice: Step-by-step learning from cost concepts, standard costs, actual costs, to indirect cost allocation - Understanding Financial Statements and Accounting Flow: From manufacturing cost flow to accounting processing and financial statement creation process - Strategic Pricing Methods: Pricing strategies by market type and profitability analysis by product - Analyzing Management Indicators with Excel: Break-even point analysis and financial ratio analysis practice - Management Decision-Making Based on Management Accounting: Short-term/medium-to-long-term business planning and business feasibility analysis practice

After attending a 30-minute lecture, you can decorate your own Instagram feed and receive sponsorship!

Along with methods to enhance the quality of existing marketing materials such as blogs and top search engine promotions, practical marketing strategies utilizing new platforms like YouTube and Naver TV were presented. Related programs and production methods are provided to enable anyone to easily create high-quality materials. Through this, marketing methods that bring you closer to customers can be utilized.