CRM・PA・MMPツール導入前に、必ず知っておくべきデータタクソノミー設計ノウハウ(5つの産業別事例まで)

We will cover Amplitude, currently used by leading companies in various industries for user behavior data analysis. This includes methods for creating a demo account, as well as generating and utilizing charts in Amplitude.

Experiments and A/B tests are essential capabilities in CRM marketing and growth marketing practice. Both PMs and POs must repeatedly conduct experiments and A/B tests in growth marketing and CRM marketing campaigns to maximize performance and efficiency. In fact, if PM and PO roles establish experiment and A/B test-based CRM marketing strategies, data-driven growth marketing performance and cost efficiency can be simultaneously achieved.

There is no better way to succeed in your job search than to share the experiences and know-how of current professionals. I will share my know-how on how to successfully land a job as a performance marketer or growth marketer in just 6 months of job preparation.

Leading companies in each industry, including Yanolja, Cremon, Woowa Brothers, Ridibooks, Hyperconnect, and Saramin, share the basics of Braze usage for CRM marketing, as well as four successful cases of know-how.

Prepared by a CMO with over 23 years of marketing experience. This is a content marketing class that is sure to succeed, and is on a different level from existing content marketing classes.

This is a basic/introductory course on digital marketing. It covers how to design digital marketing based on data and various practical cases. It contains stories and content that I want to share from my 14 years of experience in various fields of marketing, from digital marketing agencies to in-house marketers at large corporations. It is recommended for those who want to understand digital marketing in general.

This is a beginner/intermediate growth marketing course for marketers, PO/PMs, designers, and planners who seek customer-centric problem-solving. It aims for them to understand the concepts and approaches of 'Data-driven Growth' – quantifying customer behavior and transforming it into measurable methods – learn specific practical management methods for each customer behavior funnel, and utilize basic skills and tools to solve complex customer problems to become 'problem solvers'.

[PM,PO] Blockchain Service Planning NFT Planning and Production Marketing We will teach you how to create NFT art resources yourself, create 10,000 NFTs through Hashlips Art Engine, and launch/market them.

Let's learn how to find and solve problems with Amplitude!!

Along with methods to enhance the quality of existing marketing materials such as blogs and top search engine promotions, practical marketing strategies utilizing new platforms like YouTube and Naver TV were presented. Related programs and production methods are provided to enable anyone to easily create high-quality materials. Through this, marketing methods that bring you closer to customers can be utilized.

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.

Chatgpt is a program that reads and comments on posts written by my neighbors Lesson on developing marketing automation and neighbor management programs

You will discover a new way to make money online. You will be able to create a real WordPress money machine by following real-life examples.

Digital marketing that makes money, such as Naver Shopping and Coupang Partners, requires consistency, but you can approach it easily and effectively with scientific analysis and automation. We will teach you the key secrets of creating a program that collects and analyzes popular products, keywords, blogs, and shopping information.

Are you still planning marketing campaigns and writing reports by hand these days? This course covers how to use GPT to develop strategies, automatically execute ads and content, and create KPI reports in real-time. Experience the "efficient working methods" that every marketer is curious about directly in this course.

In this course, you will understand the concepts of data visualization and learn the 5 core uses of charts and 10 core charts so that you can appropriately utilize them in your data analysis projects.