강의

멘토링

커뮤니티

Business & Marketing

/

Marketing & PR

[Marketing Archive] Marketing Strategy and 4P Mix

We will introduce you to each of the 4P strategies that comprise the marketing mix as a method for developing differentiated customer-oriented product value and efficiently and effectively exchanging that developed value with target customers.

3 learners are taking this course

Level Beginner

Course period Unlimited

  • kpcre
Marketing Theory
Marketing Theory
Marketing Theory
Marketing Theory

What you will gain after the course

  • You can understand the value-centered marketing strategy framework.

  • You can understand the strategic elements that make up the marketing mix.

  • You can understand the methodologies for core value development (product strategy) and pricing decisions (pricing strategy).

  • You can understand the mix (integration and coordination) deployment methods of each strategic element in Marketing 4P (4C).

A to Z of marketing strategies that capture customers' hearts!


We will show you the 4P strategies that make up the marketing mix as a method for developing differentiated customer-oriented product value and efficiently and effectively exchanging the developed value with target customers. We will also show you how to coordinate and integrate each component of the marketing 4P mix as a whole. We have presented the most basic process of how to establish marketing strategies in actual field situations, along with specific product development cases.

Field-oriented education

  • I will provide you with a value-centered marketing strategy framework and the strategic elements that make up the marketing mix.

  • We will teach you core value development and pricing methodologies, as well as how to deploy the mix (integration and coordination) of each strategic element in the marketing 4P (4C) through various case studies.



Presenting key points focused on practical application

  • You can learn by topic through micro-learning focused on core keywords that can be immediately applied in practice.

Course Outline


  1. Value-Centered Marketing Strategy Development and 4P vs 4C

  2. Product Strategy and Core Value Element Development

  3. Product Strategy Development Methods and Applications

  4. Pricing Strategy and Price Determination Strategy

  5. Pricing Strategy Decision Methods and Applications

  6. Distribution Strategy and Distribution Channel Management Methods

  7. Promotional Strategy and Promotional Tools

  8. Marketing Mix Cases and Summary


Presenting differentiated content through recruiting specialized marketing instructors

We recruit specialized marketing instructors to provide lectures that carefully select only the core skills required in industrial settings. We have recruited instructors who are highly praised for their in-depth lectures at corporations, public institutions, and universities to present professional and differentiated content.


Kim Seyoon Senior Consultant

Current) Senior Consultant at Developers Co., Ltd.

Former Senior Consultant at Korea NPD Development Institute

Former) Executive Vice President, Beverage/Health Food Business Division at Dongbu Farmgaya

Former) Managing Director of New Business Development Division at Dongbu Hannong

Former) Pulmuone Product Planning & Development Division Head and Strategic Planning Office Director


Recommended for
these people

Who is this course right for?

  • Marketers (PM, BM, CM, etc.), product (service) planning and development, sales planning and sales management practitioners and managers

  • Small and medium enterprises, small business owners, startup practitioners and representatives

Hello
This is

747

Learners

108

Reviews

9

Answers

4.7

Rating

192

Courses

As an affiliate of the Korea Productivity Center established in 1987, we provide essential job training for employees of corporations and public institutions.

We have developed job-duty-task-based educational content to strengthen practical skills, based on the actual 'work' that occurs in real corporate business environments.

Experience job training on a whole new level!

Homepage : https://www.kpcice.or.kr

Curriculum

All

24 lectures ∙ (4hr 36min)

Published: 
Last updated: 

Reviews

Not enough reviews.
Please write a valuable review that helps everyone!

$69.30

kpcre's other courses

Check out other courses by the instructor!

Similar courses

Explore other courses in the same field!