Search Marketing That Boosts Performance: SEO, Search Advertising, Blogs

Curriculum

Lesson 1: Recommended Search Terms and Brand Search

Recommended search terms (Naver)

-Related search terms
-Autocomplete search terms
-Shopping search terms

Brand Search

-Search for brands suitable for PC and mobile respectively
-How to track
-How to use seasonal issues

Lecture 2: Search Advertising and Keyword Management

Search ads

-Account (campaign) operation
-Keyword operation and optimization
-Material optimization
-TND – TITLE AND DESCRIPTION
- Copy strategy tailored to SEM (mobile optimization)
-Landing page configuration example
-Example budget and report

The Importance of Blog Tracking

4-Lead Search Engine Optimization Strategies

-Dramatic changes in search visits and conversions before and after SEO.
-SEO Guide: 3 Diminsions of SEO
- URL, keywords, and content suitable for SEO?
-Things to consider when doing SEO
-T&D tailored to SEO
-What about the error page?
-Search engine control (private pages and sitemap configuration strategies)
-SEO matters supporting web accessibility guidelines

Case study for Lecture 5

Lecture Features

• The authentic offline experience. From SEO to marketing, everything from search results to real-world marketing.
• A real lecture recognized by practitioners!

I asked the lecture planner directly.

Digital Marketing vs. Digital Marketing
Why has performance become more important in the digital marketing era?
Why did you choose to become a performance marketer?
Digital marketing has made the following possible:

1. Tracking
2. Measurement
3. Analysis/Interpretation
4. Prediction

Everything is quantified: before, during, and after advertising or marketing.
Are you currently doing 'digital' marketing or digital 'marketing'?
If you're still relying on intuition for marketing that hasn't been digitized, I recommend this course.

What is search marketing?

Search marketing is a useful form of pull marketing that exposes your business through keyword search advertising, search engine optimization (SEO), and blogging. By exposing your content beyond Facebook or Instagram ads, it provides additional opportunities for website visits, free of charge, beyond paid advertising.

Why should you know about search?

Naver and Google remain the channels we need to focus on. With the advent of smartphones and the mobile era, the number of search channels has also expanded.

Consumers discover and discover products and services on Facebook, Instagram, and YouTube. And when they need to learn more, they search on Naver and Google. In this era, content featuring our products and services must rank high, regardless of the search term consumers use.

Even influencer marketers and marketers on Instagram and Facebook recognize the importance of Naver and Google and prepare accordingly. Given this, are you marketing on Naver and Google without a strategy for SEO, search ads, and blogs? You absolutely need to revisit your strategy.

Naver remains a viable channel. Much of Naver's search engine is based on search terms, including related search terms, autocomplete, and shopping searches. Therefore, determining which search terms to use to promote your products and services becomes a crucial strategy for marketers. This lecture will cover search marketing, search terms, SEO, and what to consider when using blogs.

It's rare to find a lecture that even demonstrates actual implementation cases. If you're curious about how search marketing is actually implemented, I highly recommend this course.

Search is used throughout the entire consumer journey, from information search to purchase, in the digital environment. In digital marketing, failing to implement SEO means giving up at least 50% of guaranteed sales.

If you feel like your sales aren't what you'd like or you want to spend your marketing dollars more efficiently, you need to check out your SEO.

Instructor Content

• Why can't your company's digital agency do the job?