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Everything about digital marketing in 3 hours

1) Understand the huge flow of digital marketing and look at the methodologies for becoming a digital marketer. 2) We will conduct a lecture to get a taste of Google Analytics, a core tool of digital marketing.

(4.8) 142 reviews

1,336 learners

  • Seongmin Yoo
3시간 만에 완강할 수 있는 강의 ⏰
Digital Marketing
Performance Marketing

Reviews from Early Learners

What you will learn!

  • 1. Let’s take a look at the practical trends in marketing/development that are rapidly changing in the startup market these days.

  • 2. Let’s take a look at the first steps and trends of studying digital marketing.

  • 3. Learn various practical terms such as performance marketing and content marketing.

  • 4. Get a taste of Google Analytics, a key digital marketing tool.

For college students and marketing beginners
Digital Marketing in 3 Hours!

You need to know the practical trends well
I can also do marketing well.

Hello, this is Yoo Seong-min.
These days, wherever you go, the word '4th Industrial Revolution' is always present.
However, the reality is that we still only learn theoretical marketing at university.

Of course, studying theoretical marketing is also important,
It is also important to quickly catch up with marketing phenomena that change every day and identify trends .

Become a great digital marketer.

No one can deny that 'digital marketing is the trendiest marketing today.'
[Digital Marketing Practical Course] is a course where college students can develop their own practical skills and capabilities.
This will be your starting point to becoming a great digital marketer .

Digital Marketing Basics
Should we check it out?

Digital Marketing and
What is the difference from traditional marketing?

• What are the goals of content marketing and performance marketing?

What makes good content marketing?
• What is the key to creating ideal content?

Marketing terms commonly used by digital marketers
+ How to improve performance by looking at metrics?

• CPM CTR CPC CPV ROAS... Why use these metrics?

What is growth hacking?
Why should I use Google Analytics?

• What additional skills would be good for marketers to learn?

Learning Objectives

  1. Understand the huge flow of digital marketing and understand the methodology to become a digital marketer .
  2. By studying practical marketing terminology, you will be able to appeal to yourself based on your practical skills during job interviews.
  3. Understand the two major trends in digital marketing: content marketing and performance marketing .
  4. Understand Google Analytics , the latest data analysis tool to develop growth hacking thinking skills.

5.0 out of 5 stars!
Curious about the last lecture?

Get Results Now: Facebook Performance Marketing Practice
Everything You Need to Know About Running Facebook Ads That Drive Sales

Recommended for
these people

Who is this course right for?

  • - People who want to study digital marketing but don't know where to start

  • - Those who want to increase their value in digital marketing/development capabilities

  • - Those who want to grow based on practical skills and be scouted by companies in the future

  • - Anyone interested in or dreaming of working in a startup company, such as digital marketing/development/design

Need to know before starting?

  • doesn't exist

Hello
This is

2,222

Learners

215

Reviews

74

Answers

4.9

Rating

3

Courses

안녕하세요 ! 그로스해킹 파트너, 허들러스의 유성민 강사입니다 ! ✒️

이력 사항

유성민 CEO

경력

현 그로스해킹 파트너, 허들러스 대표(CEO)
전 교육 플랫폼, 그로스마켓(Growth Market) 마케팅 총괄 책임자(CMO)

 

현재 글을 쓰고 있어요.

베스트 셀러 - ⌜페이스북 퍼포먼스 마케팅 with 구글 애널리틱스 저자
베스트 셀러 - ⌜구글 애널리틱스 완벽 입문 저자
퍼블리 작가
브런치 작가

 

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여전히 필드에서 실무를 하고 있어요.

저의 생각을 잘 녹여낸 기사글을 함께 공유합니다.

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Curriculum

All

15 lectures ∙ (3hr 9min)

Published: 
Last updated: 

Reviews

All

142 reviews

4.8

142 reviews

  • isof002661님의 프로필 이미지
    isof002661

    Reviews 2

    Average Rating 5.0

    5

    100% enrolled

    'Everything about Digital Marketing in 3 Hours', but in reality, it is difficult to finish in 3 hours. From my perspective, finishing means absorbing everything in the lecture, but I am not capable enough to understand the lecture as deeply as the instructor, so it was difficult to finish in 3 hours. Each lecture was composed of short periods of time, so I could watch it lightly. It is a very informative lecture where the instructor's know-how is condensed into such a short lecture. I am grateful that I can listen to this lecture for 11,000 won, and I plan to watch the unfinished content several times until I understand it. I am looking forward to the next lecture.

    • 인프런님의 프로필 이미지
      인프런

      Reviews 6

      Average Rating 5.0

      5

      100% enrolled

      This is a lecture that is well organized and quick. If you are new to marketing, I recommend you listen to it. I think there is a big difference between starting with knowledge and starting without knowledge. Thank you ^^

      • chaming8133300님의 프로필 이미지
        chaming8133300

        Reviews 1

        Average Rating 5.0

        5

        7% enrolled

        Digital marketing was kind of vague, but I think this class was a good introduction to digital marketing. I think I'll be able to learn new things more enjoyably in the future. Thank you, instructor! ^^

        • ggon92152411님의 프로필 이미지
          ggon92152411

          Reviews 2

          Average Rating 5.0

          5

          13% enrolled

          This lecture was very satisfying for the price! It is very effective because it consists of not only theories but also contents that can be applied directly in practice. This is a lecture that I would definitely recommend to colleagues in charge of performance marketing. Thank you!

          • 충실한 코뿔소님의 프로필 이미지
            충실한 코뿔소

            Reviews 1

            Average Rating 5.0

            5

            100% enrolled

            The content is useful and offers valuable insights.

            Limited time deal ends in 5 days

            $6.60

            25%

            $8.80

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