The lecture was great! I didn't have high expectations since it was an online lecture, but it extracted and taught the core points so well that it didn't feel like a waste of time. What I liked the most was the practical assignment in each chapter. It was helpful because it allowed me to apply what I learned directly to my product and think about it. While doing the assignments, I realized, "Ah, our brand is lacking in this area right now." 😊😊 I think it was even better because it wasn't superficial information, but practical content that I could actually use. Even a beginner like me could easily follow along to the point where I thought, "Ah, this is how you do it!" and after listening to the lecture, the direction my brand should take became much clearer. Thank you for the great lecture :)