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Business & Marketing

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Marketing & PR

Advertising Marketing in the Smart Era

It provides insights for the smart era, incorporating the latest trends and new flows in advertising and marketing essential for the digital media age.

3 learners are taking this course

Level Beginner

Course period Unlimited

  • kpcre
Digital Marketing
Digital Marketing
Contents Marketing
Contents Marketing
Digital Marketing
Digital Marketing
Contents Marketing
Contents Marketing

What you will gain after the course

  • One can understand the expansion of advertising technology and experience, the advertising world transformed by AI, the evolution of personalized advertising, and programmatic advertising technology.

  • In the era of the 4th Industrial Revolution, one can grasp how innovative companies focus on platform business, and the potential of the sharing and re-use economies within the media environment.

  • Grasp the importance of digital advertising via online and online video ads, and apply it to tasks.

Insight whispers only to those who seek it diligently!

A glance at the concepts and ecosystem trends of digital advertising!


“When a typhoon blows, some people build walls, while others build windmills.”

This is a Dutch proverb that says that a typhoon can have different outcomes depending on your attitude: whether you perceive it as a threat or an opportunity to gain energy. The same holds true for advertising and marketing in our digital age. Some will perceive the shift in consumer behavior as an opportunity and embrace the smart era, while others will hide behind the walls.

There's no doubt that the advertising technology market is poised for rapid growth. Companies are constantly introducing new technologies—virtual reality, augmented reality, mixed reality, and the metaverse—that are gaining traction in the marketing and advertising sectors. In particular, new digital marketing and advertising leveraging smart devices are captivating consumers' eyes and ears, and evolving trends are creating a new advertising culture.

This course covers the latest trends and new trends in advertising and marketing needed in the digital media age, providing insights to help you ride the wave of the smart era.


Field-centered education

  • Through changes and trends in advertising technology, we have presented the importance of the consumer experience area and ways to expand it.

  • We introduce a new advertising platform for multi-channel networks and provide content delivery methods that leverage it to provide media strategies that can help traditional media platforms survive in the digital advertising ecosystem that is currently being overlooked.


Presenting key points focused on practice

  • Topic-specific learning is possible through microlearning centered on core keywords that can be immediately applied in practice.

Course Table of Contents


  1. New definitions and types of advertising

  2. Ad Tech

  3. Artificial Intelligence and Advertising

  4. personalized advertising

  5. Programmatic advertising

  6. O2O and the sharing economy

  7. OTT and the old economy

  8. Omnichannel Marketing

  9. Advertising content and commerce

  10. Multi-Channel Network (MCN)

  11. online advertising

  12. Online video advertising

  13. Types of YouTube Ads

  14. YouTube Advertising Strategy

  15. digital signage

  16. Media facade



Differentiated content provided through the recruitment of instructors who have been verified in offline education.

We have brought in lecturers who are highly regarded for their in-depth lectures at companies, public institutions, and universities to present differentiated content.

Professor Kim Byeong-hee

Professor of Advertising and Public Relations at Seowon University

Current Chairman of the Government Advertising Advisory Committee

Former 24th President of the Korean Advertising Society

Former President of the 15th Korean Advertising and Public Relations Association

Evolution of Kitchen Culture as Seen Through Home Appliance Advertisements, Hakjisa, 2022.

A New Theory of Advertising Creatives in the Digital Age, Hakjisa, 2022.

Advertising Creative in the Untact Era, Hakjisa, 2021.

Recommended for
these people

Who is this course right for?

  • Product/service marketing managers or brand managers looking to understand and apply advertising marketing trends.

  • Marketing-related personnel or practitioners who wish to understand marketing trends of the smart era and reflect them in their work.

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As an affiliate of the Korea Productivity Center established in 1987, we provide essential job training for employees of corporations and public institutions.

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Homepage : https://www.kpcice.or.kr

Curriculum

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35 lectures ∙ (7hr 39min)

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$74.80

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