[Bestselling Author Direct Lecture] Digital Marketing and Facebook/Instagram Advertising

From large corporations to startups and shopping malls
Learn proven digital marketing strategies .

Kyobo Book Centre, YES24 online marketing division
Direct lectures from bestselling authors

If you've ever wondered , "Which of the countless online marketing courses should I take?" I'll provide you with clear guidelines. My lectures and book are based on over four years of collaboratively developed content based on feedback from students. I've done my best to address the challenges and questions you've experienced.

The attendance rate surprised even the instructor

The completion rate for online courses is typically around 7-10%. Surprisingly, my course has a completion rate of over 90%. Even if the content is the same, if the completion rate is low due to difficulty or boredom, you'll likely gain less from it. So, start with a course that has already been proven by numerous users through data.

Student's affiliated company

Since its inception in 2017, over 18,695 students have taken the course, both online and offline. Based on our statistics, over 200 companies and educational institutions have enrolled students. For corporate professionals, we provide a foundation for understanding digital marketing and practical operational skills, while for startups and self-employed individuals, we provide know-how directly linked to sales.

Course Evaluation

There are many people with outstanding skills, but skill and teaching are two entirely different things. Teaching and conveying something to someone requires even more thought and effort, as the other person's perspective is even more crucial. If I hadn't put in that much thought and effort, I wouldn't have received such a high rating.

Lecture Introduction

The most attractive digital marketing channels: Facebook and Instagram

Google, Naver, Facebook, and Instagram are representative advertising channels for digital marketing. Among them, Facebook and Instagram offer compelling advantages over other channels, resulting in superior marketing results. However, leveraging these advantages to achieve high results is hindered by a plethora of features, an unfamiliar UI, and complex terminology and functions.

Don't worry. If you want to boost your business's marketing performance with Facebook and Instagram ads, you only need to know the essentials. Now, we've condensed the essential Facebook and Instagram features needed for advertising operations, making them accessible even to beginners.

And what truly matters is how you leverage the tools of Facebook/Instagram advertising to achieve results. So, we'll share our proven marketing strategy know-how, developed through projects ranging from large corporations to startups.

Lecture Features

1. A curriculum that even beginners can master by simply following along.

While the website provides detailed instructions on how to use Facebook and Instagram ads, the extensive explanations and complex terminology can make them difficult to understand. This course focuses on the core concepts for generating marketing results with Facebook ads. It's designed so that even beginners with no prior knowledge of advertising or marketing can easily understand and, after taking the course, implement their own strategies to generate results.

2. A hands-on learning process

This course isn't simply a manual explaining the features of Facebook ads. It focuses on hands-on learning , allowing you to master the features and application of Facebook ads through practice, much like learning to drive for the first time. Furthermore, it goes beyond simply explaining each advertising feature and provides strategies and methods for leveraging each feature to suit your business and marketing goals.

3. Proven digital marketing and advertising operation strategies from large corporations to startups and shopping malls.

Facebook and Instagram advertising are, ultimately, just another marketing tool and channel. The real challenge lies in strategically managing these tools to maximize marketing results within a limited budget . To achieve this, we'll share proven digital marketing strategy know-how, developed through projects ranging from large corporations to startups.

Target audience

1. Practitioners with little advertising and marketing knowledge or who wish to improve their marketing skills.

If you have little knowledge of marketing or advertising but are tasked with Facebook marketing for your job, this course will be invaluable. Beginning with basic marketing terminology and concepts, you'll learn helpful tips, case studies, and strategies from a practitioner's perspective.

2. Startup practitioners or shopping mall owners who want to run their own advertising

If you're a business owner who can't afford to hire an agency, or who finds Facebook/Instagram advertising too difficult to manage on your own, this is the perfect choice. With easy-to-understand explanations and guidance, you'll quickly learn the essentials of Facebook/Instagram advertising to improve your marketing performance.

3. Advertisers who want smooth communication with their advertising agencies.

If you're considering hiring an advertising agency, you might be wondering where to start and how to proceed. Even if you've already hired one, you often face challenges communicating strategies and performance. Understanding the characteristics, functions, and strategies of Facebook advertising will help you not only communicate smoothly when hiring an advertising agency, but also maximize your marketing effectiveness.