Data-Driven Growth Marketing - Upgrading Customer-Centric Problem-Solving Capabilities

*I successfully transferred to a growth manager after taking this course! :) I am sure it will be of great help to practitioners who (hopefully) work in growth. The most difficult part when I dreamed of changing jobs from a content marketer to a growth manager was the definition of 'growth' work, scope of work, and what I needed to know. Through this course, I was able to learn a lot, and during interviews, I was able to confidently explain the work I did from a growth perspective. The following are the things I learned and my future plans through this course, which provides specific methodologies and frameworks that can be applied directly to practice! #What I learned: - Section 1. Growth Framework: I learned the concept of 'funnel', which is the basis of growth, and the essential concepts for growth. I had heard a lot about funnels, but I was able to learn how to define and apply funnels in practice, so it was a great help to me who is just starting out in growth work. - Section 2. Customer hypothesis and growth experiment: I learned systematically about establishing customer hypothesis based on data and experimental methodology to verify it. In particular, I was grateful for the experimental document writing method because it seemed like I got a template that is good to use in the field. - Section 3. Funnel-by-funnel growth management: I learned about the key indicators at each funnel stage from inflow to purchase and retention, and the approach to managing/improving them. #Future plan: I will design the funnel of our business and clearly match the actions we are currently taking to which funnel. I will set indicators to look at in each funnel and try to improve those indicators through hypothesis-based experiments. Overall, there were many specific practical tips as well as theories, so it was rich in content that beginners and experienced users can immediately apply to their work. I recommend it to those who want to organize their marketing knowledge and learn about growth properly! I would like to express my gratitude to the current employee who created the lecture that took responsibility for my job change and my onboarding after the job change!

I am currently working as a growth marketer. I saw a feed on LinkedIn saying that Seo Hyun-jik's lecture was uploaded, so I paid for it and took the lecture. I felt that it would be really helpful for marketers who work based on data. I especially liked that the lecture was based on various cases, so I could try it out in practice! I think it is a textbook-like lecture on growth marketing! Thank you for making such a great lecture 😄️️

I came from FMC and also purchased and am taking the Growth Hacking course. As a senior preparing for a job change, there are many concepts that I wish I had known since my junior years, and I like that it teaches the concepts + application methods like a real mentor. I want to look at my past work + current/future tasks from a growth perspective and achieve results! It's not something you just listen to once and forget, but rather something I will keep referring to like the fundamentals of marketing while working in marketing. And if you are someone who is starting out in marketing, I am sure you can build a wonderful career if you build a solid foundation of concepts/basics with the current employee's Growth Hacking course and start your career. Highly recommended!!! I'm preparing for a job change, and I want to develop my resume/portfolio with this course and share if I get good results :) Thank you so much for the great lecture, and I would definitely buy other lectures if they come out~ (+the book is good too :))

Growth Marketing Lecture Review: A Frontend Developer's Perspective I am a current frontend developer. In addition to my work, I am also working on a solo development project and often helping my wife with her insurance sales. In the process, I have come across quite a few marketing books, but frankly, most of them didn't resonate with me as a developer. But this growth marketing lecture was different. Especially as a solo developer looking for ways to build and grow a product, the marketing theories I've looked into always felt distant. However, as the lecture began and I encountered the concept of "quantifying customer behavior," my thinking began to change. This wasn't just marketing. The process of measuring data, setting hypotheses, and experimenting was surprisingly similar to the way I solve problems with code. I was especially shocked when I learned about the AARRR framework. I realized that as a solo developer, I had mainly focused on Acquisition and Activation. I think I had a naive belief that "if I make a good product, people will come." There was no systematic approach to Revenue, Retention, and Referral. The concept of Aha Moment seems to be directly applicable to my solo development project. Defining the moment when a user realizes the true value of my service and optimizing the journey up to that moment. This was not marketing, but the core of product development. I found the growth equation a bit overwhelming. Equations and metrics poured out, but I soon understood that this could be a blueprint for designing the growth of my service. In particular, when helping my wife with her insurance sales, I was able to use this equation to set specific goals such as, "Acquire X new customers to generate Z revenue with a Y% conversion rate." Although it's originally about experimentation, the ICE framework (Impact, Confidence, Ease) has changed the way I prioritize my development. As a solo developer with limited time and resources, deciding what to develop first has always been a concern. Now, I can objectively evaluate the expected effect, confidence of success, and difficulty of implementation of each function to make decisions. The biggest change is my attitude towards my code. Before, I focused on "how clean is this code?" Now, I think about "how much does this UI contribute to the user's Aha Moment?" I have gained a perspective that balances technical perfection, user value, and business growth. (I sincerely think that all squads and team members should know growth marketing now.) Of course, it doesn't seem easy to apply everything right away. Some concepts of growth marketing still feel too grandiose for me as a solo developer. But now, at least, I seem to have a systematic approach and language for growth. As a developer, and as someone who also has to do marketing as a side job, this lecture opened my eyes to the world beyond code. It was a time to learn how to bridge the gap between technology and business.

I was curious about growth marketing, which I had only heard about, so I took this lecture. Thank you for explaining the content in a neatly structured way, and for sharing basic concepts and practical tips. It's not a lecture that just says, "This is how you do growth marketing," but it's very well-organized, from the concept to the structure, principles, understanding, and derived content. I bought and listened to this lecture because I was interested in data-related jobs, but I highly recommend it because I think I learned about funnels, AARRR, retention rate, churn rate, and retention in more detail, more kindly, and more easily than in data-related lectures!! It's definitely a lecture where you can feel the instructor's expertise 😊😊 I'm looking forward to the next lecture!! Additionally, I would like to receive the lecture notes to review! Please send them to pjo788@naver.com. Thank you :)

There are not many lectures on growth hacking on the market, and books often cover only the theoretical and conceptual parts, and often cover cases in a superficial manner, but this is a good lecture that covers everything properly. It is good because I can learn about the growth framework properly. It is a lecture that is difficult to hear anywhere else because the content is extensive. I will study hard and finish it! Thank you for the good lecture.

I am a marketing planner in the field. I recently changed jobs at a startup and was worried about the rapid changes and changes in the required work capabilities. Then, I found this lecture, which is like a shower. I haven't finished it yet, but it was great because it clearly explained the concepts I had vaguely known from the beginning. Above all, it seems to be the best lecture that I can see at this price.

They explain growth marketing concepts that I was curious about step by step from the very beginning. They provide appropriate examples and explain things in an easy-to-understand way. Thanks to this, I can understand everything clearly.