kimer0327's honest review, Data-Driven Growth Marketing - Upgrading Customer-Centric Problem-Solving Skills course

*I successfully transferred to a growth manager after taking this course! :) I am sure it will be of great help to practitioners who (hopefully) work in growth. The most difficult part when I dreamed of changing jobs from a content marketer to a growth manager was the definition of 'growth' work, scope of work, and what I needed to know. Through this course, I was able to learn a lot, and during interviews, I was able to confidently explain the work I did from a growth perspective. The following are the things I learned and my future plans through this course, which provides specific methodologies and frameworks that can be applied directly to practice! #What I learned: - Section 1. Growth Framework: I learned the concept of 'funnel', which is the basis of growth, and the essential concepts for growth. I had heard a lot about funnels, but I was able to learn how to define and apply funnels in practice, so it was a great help to me who is just starting out in growth work. - Section 2. Customer hypothesis and growth experiment: I learned systematically about establishing customer hypothesis based on data and experimental methodology to verify it. In particular, I was grateful for the experimental document writing method because it seemed like I got a template that is good to use in the field. - Section 3. Funnel-by-funnel growth management: I learned about the key indicators at each funnel stage from inflow to purchase and retention, and the approach to managing/improving them. #Future plan: I will design the funnel of our business and clearly match the actions we are currently taking to which funnel. I will set indicators to look at in each funnel and try to improve those indicators through hypothesis-based experiments. Overall, there were many specific practical tips as well as theories, so it was rich in content that beginners and experienced users can immediately apply to their work. I recommend it to those who want to organize their marketing knowledge and learn about growth properly! I would like to express my gratitude to the current employee who created the lecture that took responsibility for my job change and my onboarding after the job change!

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